Senior Product Marketing Manager (Fully Remote)

Influ2; United States; Remote; USD 150.000 - 190.000; Vollzeit

Benefits dieser Stelle

Remote work

Unlimited vacation

Medical, dental and vision coverage

Parental leave

Zusammenfassung

Influ2 is shaping how we position and bring to market across product launches, sales enablement, and customer education. We are a cash-positive, Series A-funded company with 200+ enterprise customers and a culture that values diverse perspectives and work-life balance.

As Senior Manager, Product and Lifecycle Marketing, you will influence positioning and messaging, create demos, decks, videos, and white papers, and lead a competitive intelligence program while collaborating with a small, focused

Qualifikationen

• 7+ years in B2B product marketing.
• Proven success in GTM strategies and competitive intelligence.
• Familiarity with HubSpot, Salesforce, Storylane, and Claude.

Aufgaben

• Develop sales tools and training for AEs and SDRs.
• Lead competitive intelligence program and turn insights into guidance for Sales, Product, and Marketing.
• Define product positioning and messaging, translate into demos, decks, videos, and white papers.

Kenntnisse

Go-to-market strategy

Competitive intelligence

Win/loss analysis

Product marketing

ABM

Tools

HubSpot

Salesforce

Storylane

Claude

Jobbeschreibung

• Shape how Influ2 is positioned and brought to market across product launches, sales enablement, and customer education.
• Report to the Senior Manager of Product and Lifecycle Marketing and collaborate with two team members.

What you'll do:

• Develop sales tools and training that help AEs and Sales Development teams communicate value and handle objections.
• Run the competitive intelligence program, track market shifts, and turn insights into guidance for Sales, Product, and Marketing.
• Define product positioning and messaging, and translate them into demos, decks, videos, and white papers.

Your experience:

• 7+ years in product marketing within B2B technology, with martech or ABM experience a strong plus.
• Proven success in go-to-market strategies and leading competitive intelligence or win/loss analysis.
• Familiarity with HubSpot, Salesforce, Storylane, and Claude.

What's in it for you:

• Direct impact on positioning and go-to-market with meaningful, evolving work.
• Remote work flexibility with no fixed hours and an unlimited vacation policy.
• Comprehensive medical, dental, and vision coverage plus generous parental leave.

Influ2

Influ2 brings account-based marketing to the contact level, enabling businesses to target specific buyers with ads and orchestrate journeys across channels. The company is a cash-positive, Series A-funded organization with 200+ enterprise customers and a team culture that values diverse perspectives and work-life balance.