Senior Product Marketing Manager — Education Growth

Harvard Business Publishing; Boston (MA); On-site; USD 120,000 - 135,000; Full time

Benefits offered by this job

Education reimbursement

Summer Fridays

Job summary

Harvard Business Publishing seeks a Senior Product Marketing Manager for Harvard Business Impact (HBI) Education. Shape positioning and go-to-market strategy for higher education materials, driving awareness and adoption among educators and institutions.

Ideal candidates bring 7+ years in product marketing with leadership in launches, customer insights, and cross-functional collaboration across Product Management, Sales, and Customer Success.

Qualifications

• 7+ years in Product Marketing, Product Strategy, Go-to-Market, or related roles.
• Strong experience in product positioning, messaging, and launches.
• Experience marketing educational products to faculty and instructors in higher education preferred.

Responsibilities

• Own product positioning and narrative across our portfolio.
• Define ideal customer profiles, use cases, and jobs to be done for educators.
• Partner with Product Management to improve discovery, engagement, and retention.
• Lead product launches with metrics, feedback, and iteration.

Skills

Product Marketing

Go-to-Market

Cross-functional Collaboration

Data-driven Decision Making

Customer Insights

B2B Marketing

Educational Publishing

Education

Bachelor's degree in Marketing or related field

Tools

CRM Systems

Analytics Tools

Job description

Harvard Business Publishing seeks a Senior Product Marketing Manager for Harvard Business Impact (HBI) Education. Shape positioning and go-to-market strategy for higher education materials, driving awareness and adoption among educators and institutions.

Ideal candidates bring 7+ years in product marketing with leadership in launches, customer insights, and cross-functional collaboration across Product Management, Sales, and Customer Success.