Senior Product Marketing Manager, Docs

Superhuman Labs, Inc.; San Francisco, Northern (CA, KY); Hybrid; USD 171,000 - 205,000; Full time

Benefits offered by this job

Health benefits

401(k) matching

Parental leave

Paid time off

Professional development budget

Job summary

Superhuman Labs, Inc. is seeking a Senior Product Marketing Manager for the Docs product to own the full lifecycle—from partnering with PM and design to define positioning and launch strategy for AI-native features.

You will drive adoption and growth across self-serve, team, and enterprise segments, build customer evidence, and collaborate with sales, CS, and marketing to win in a competitive productivity software market.

Qualifications

• 5+ years of product marketing experience in B2B SaaS or productivity software.
• Ability to partner with product and design teams to influence roadmap decisions.
• Experience defining and executing go-to-market strategies, including content and enablement materials.
• Proven track record in driving adoption, activation, or retention beyond launch.
• Experience developing positioning for technical/platform products for diverse audiences.

Responsibilities

• Partner with product managers and designers to shape priorities based on customer and market insights.
• Develop positioning and messaging frameworks for self-serve, team, and enterprise audiences.
• Define and execute go-to-market plans for new features and products.
• Drive adoption and retention using product data and usage signals.
• Collaborate across sales, CS, and marketing to strengthen the product narrative.

Skills

Product marketing

Cross-functional collaboration

Go-to-market strategy

AI features

Content creation

Data-driven decisions

Enablement materials

Job description

Engineering, Product, Design, and Marketing Core Marketing

Compensation

• Zone 1 Base Pay: $171K – $205K

Superhuman offers a dynamic hybrid working model for this role. This flexible approach gives team members the best of both worlds: plenty of focus time along with in-person collaboration that helps foster trust, innovation, and a strong team culture.

About Superhuman

Grammarly is now part of Superhuman, the AI productivity platform on a mission to unlock the superhuman potential in everyone. The Superhuman suite of apps and agents brings AI wherever people work, integrating with over 1 million applications and websites. The company's products include Grammarly's writing assistance, Docs collaborative workspace, Mail's inbox management, and Go, the proactive AI assistant that understands context and delivers help automatically. Founded in 2009, Superhuman empowers over 40 million people, 50,000 organizations, and 3,000 educational institutions worldwide to eliminate busywork and focus on what matters. Learn more at superhuman.com and about our values here.

The Opportunity

The Docs product is in the middle of a fundamental transformation, becoming AI-native within the Superhuman platform. This is a 0-to-1 moment: new products, new positioning, new audiences, and a new competitive narrative to build. As a Senior Product Marketing Manager on the Docs team, you'll own the full product marketing lifecycle for these products as they evolve, from partnering with PMs and designers to shape what gets built, to defining how it gets positioned and launched, to driving adoption and growth in a market where Notion, Airtable, Google, and Microsoft are deeply entrenched. You'll be the connective thread between product, marketing, sales, and customer success, making complex AI-powered products feel clear and compelling to everyone from individual users to enterprise buyers. This role offers the chance to define how Superhuman wins in one of the most competitive categories in productivity software, working in a collaborative, idea-driven culture where creativity and learning are encouraged.

In this role, you will:

Partner deeply with product managers and designers, participating in discovery and roadmap conversations and bringing customer, competitive, and market insight that shapes product priorities and direction.

Develop and own positioning and messaging frameworks that work across self-serve, team, and enterprise audiences, connecting individual product capabilities to the broader Superhuman suite narrative.

Define and execute go-to-market strategy for new features and products across the roadmap, including launch tiering, customer-facing content, enablement materials, and cross-functional coordination.

Drive adoption and retention strategy in partnership with lifecycle and growth teams, using product data and usage signals to identify activation gaps, improve onboarding, and accelerate time-to-value.

Stay sharp on the competitive landscape and apply competitive and market insights to positioning, messaging, and sales-facing assets, while proactively surfacing relevant insights to product and GTM teams.

Build and maintain the customer evidence pipeline, including case studies, proof points, and usage-driven narratives that strengthen the product story and enable the sales team.

Collaborate with solutions marketing on enterprise positioning and sales plays, and with customer success and community teams on adoption and feedback loops.

Qualifications

Has 5+ years of experience in product marketing at a B2B SaaS or productivity software company, with experience owning a product area across multiple launch cycles.

Has demonstrated ability to partner with product and design teams, influencing roadmap decisions with customer and market insight, not just marketing what's already been built.

Has experience defining go-to-market strategy and personally executing it, including writing content, building enablement materials, and coordinating cross-functionally, with confidence in operating at a small-team scale.

Has experience driving adoption, activation, or retention beyond initial launch, with comfort using product data and usage signals to inform strategy.

Has a track record of developing positioning and messaging for technical or platform products that resonate across a range of audiences, from self-serve users to enterprise buyers.

Has experience applying competitive and market intelligence to positioning, messaging, and product direction.

Has experience working with product teams building AI features, where development cycles are faster, less predictable, and involve rapid experimentation, with comfort adapting PMM processes to that environment.

Shows strong cross-functional instincts with the ability to be the connective thread across product, sales, CS, marketing, and other go-to-market functions.

Actively uses AI tools in their own workflow to accelerate research, analysis, and content creation.

Works independently with minimal guidance, manages competing priorities across multiple projects, and thrives in fast-paced environments.

Compensation and Benefits

Superhuman offers all team members competitive pay along with a benefits package encompassing the following and more:

Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)

Disability and life insurance options

401(k) and RRSP matching

Paid parental leave

20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time

Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)

Annual professional development budget and opportunities

Superhuman takes a market-based approach to compensation, which means base pay may vary depending on your location. Our US locations are categorized into two compensation zones based on proximity to our hub locations.

We encourage you to apply

At Superhuman, we value our differences, and we encourage all to apply—especially those whose identities are traditionally underrepresented in tech organizations. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, ancestry, national origin, citizenship, age, marital status, veteran status, disability status, political belief, or any other characteristic protected by law. Superhuman is an equal opportunity employer and a participant in the US federal E-Verify program (US). We also abide by the Employment Equity Act (Canada).