Senior Product Marketing Manager, Direct Platform

Morningstar Credit Ratings, LLC; Chicago (IL); On-site; USD 121,000 - 186,000; Full time

Benefits offered by this job

401k match up to 6%

Stock ownership potential

Health benefits (medical/dental/vision

Sabbatical program

Paid volunteering days

Job summary

Morningstar is seeking a Senior Product Marketing Manager to shape messaging and enablement for Morningstar Direct reporting capabilities. You will partner with Product Management, UX, Sales, and Client Success to translate product priorities into customer-facing narratives and go-to-market plans.

The role requires 5+ years in product marketing or related fields within financial services or fintech, with a data-driven and customer-focused mindset, and a track record of cross-functional influence.

Qualifications

• 5+ years of experience in product marketing or related functions within financial services or fintech.
• Experience with software platforms, workflow tools, analytics solutions, or reporting apps.
• Ability to communicate complex product concepts in a simple, customer-focused manner.
• Proven ability to manage cross-functional initiatives and influence stakeholders.
• Experience conducting market research, win-loss analysis, and competitive intelligence.

Responsibilities

• Develop positioning, messaging, objection handling, content, and sales tools for Morningstar Direct's reporting capabilities.
• Partner with Product Management and UX to translate capabilities into customer-facing narratives.
• Craft go-to-market plans for new reporting enhancements and releases, including launch strategy and adoption programs.
• Understand client workflows and reporting use cases through market research and client conversations.
• Collaborate with Sales and Client Success to identify reporting challenges and create resources to drive adoption.
• Build competitive intelligence related to reporting and analytics platforms to equip client-facing teams with differentiating messaging.
• Develop revenue-generating sales plays and adoption campaigns to expand platform usage and client value.
• Partner with Campaign Marketing to create persona-based programs driving awareness and demand.
• Ensure reporting capabilities are represented across product narratives, materials, and experiences.
• Measure impact of product marketing initiatives through business metrics and platform adoption trends.

Skills

Product marketing

Cross-functional leadership

Marketing communications

Sales enablement

Financial services knowledge

Market research

Go-to-market

Customer storytelling

Job description

Morningstar's mission is to empower investor success. Our team does this by creating products that help financial professionals and the investors they serve achieve their financial goals. The Direct Platform business is one of Morningstar's largest business units, serving a global client base across asset management, wealth management, institutional consulting, and investment research. Morningstar Direct is our flagship investment analytics and research platform, combining trusted data, independent research, portfolio analytics, and workflow solutions to help investment professionals make better decisions with greater efficiency. Reporting is a critical part of that experience, helping clients transform analysis into clear, actionable outputs that support investment decisions, client communication, and stakeholder engagement.

Senior Product Marketing Manager

Responsibilities

• Develop positioning, messaging, objection handling, content, and sales tools that clearly communicate the value of Morningstar Direct's reporting capabilities to different client segments and personas.
• Partner closely with Product Management and UX teams to understand reporting workflows, client needs, and product priorities, translating new capabilities into compelling customer-facing narratives.
• Craft and execute go-to-market plans for new reporting enhancements and releases, including launch strategy, enablement materials, client communications, and adoption programs.
• Deeply understand client workflows and reporting use cases through market research, client conversations, win-loss analysis, and usage insights, bringing actionable recommendations back to product and commercial teams.
• Collaborate with Sales and Client Success teams to identify common reporting challenges, competitive objections, and adoption barriers, then develop resources that improve client engagement and retention.
• Build and maintain competitive intelligence related to reporting, analytics, and portfolio management platforms, equipping client-facing teams with differentiated messaging and selling tools.
• Develop revenue-generating sales plays and adoption campaigns designed to expand platform usage, increase client value realization, and support commercial growth.
• Partner with Campaign Marketing to create persona-based programs and content that drive awareness, engagement, and demand for Morningstar Direct capabilities.
• Work cross-functionally to ensure reporting capabilities are effectively represented across product narratives, client-facing materials, digital experiences, events, webinars, and thought leadership initiatives.
• Measure and communicate the impact of product marketing initiatives through business metrics, campaign performance, platform adoption trends, and client outcomes.

Qualifications

• 5+ years of experience in product marketing, product management, marketing, sales enablement, or a related function within financial services, fintech, software, or investment technology.
• We are looking for a marketer who has experience with software platforms, workflow tools, analytics solutions, or reporting applications.
• Familiarity with the investment management, asset management, wealth management, or institutional investing ecosystem, is a plus.
• Strong ability to communicate complex product concepts in a simple, compelling, and customer-focused manner.
• Proven ability to manage cross-functional initiatives and influence stakeholders across product, sales, marketing, and client-facing teams.
• Demonstrated experience creating positioning, messaging, sales enablement materials, product launches, or adoption programs that drive measurable business outcomes.
• Experience conducting market research, win-loss analysis, competitive intelligence, or customer segmentation projects, especially to drive successful launches and drive adoption.
• Excellent written and verbal communication skills, with the ability to tailor content to a variety of audiences.
• Strong organizational skills with the ability to manage multiple projects simultaneously in a fast-paced environment.
• Customer-centric mindset with a passion for understanding user needs and translating insights into effective go-to-market strategies.
• Comfort using data to inform prioritization, decision-making, and performance measurement.
• Self-starter with a proven commitment to a test, learn, and iterate mindset.
• Empathy, curiosity, and the ability to learn quickly in a dynamic environment.

Compensation and Benefits

• Financial Health 100% 401k match up to 6% of salary
• Stock Ownership Potential
• Company provided life insurance - 1x salary + commission
• Physical Health Comprehensive health benefits (medical/dental/vision) including potential premium discounts and company-provided HSA contributions (up to $500-$2,000 annually) for specific plans and coverages
• Additional medical Wellness Incentives - up to $300-$600 annual
• Company-provided long- and short-term disability insurance
• Emotional Health Trust-Based Time Off
• 6-week Paid Sabbatical Program
• 6-Week Paid Family Caregiving Leave
• Competitive 8-24 Week Paid Parental Leave
• Adoption Assistance
• Leadership Coaching & Formal Mentorship Opportunities
• Annual Flex Stipend - $1000 annually to cover personal education & well-being expenses
• Tuition Reimbursement
• Social Health Charitable Matching Gifts program
• Dollars for Doers volunteer program
• Paid volunteering days 15+
• Employee Resource & Affinity Groups
• Total Cash Compensation Range $121,400.00-186,150.00 Inclusive of annual base salary and target incentive

Morningstar's hybrid work environment gives you the opportunity to collaborate in-person each week as we've found that we're at our best when we're purposely together on a regular basis. In most of our locations, our hybrid work model is four days in-office each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you'll have tools and resources to engage meaningfully with your global colleagues.

Company overview

Morningstar Development Program Morningstar is strongly committed to creating and preserving equal opportunity for all employees and applicants. We make all employment decisions - including recruitment, hiring, compensation, training, promotion, transfer, discipline, termination, and other personnel matters - without regard to race, color, ancestry, religion, sex, national origin, age, disability, protected veteran status, marital status, sexual orientation, genetic information, citizenship, gender identity and expression, parental status, or other legally protected characteristics or conduct.