Senior Product Marketing Manager, Direct Platform

Morningstar, Inc.; Chicago (IL); Hybrid; USD 121,000 - 186,000; Full time

Benefits offered by this job

401k match

Stock ownership potential

Life insurance

Job summary

Morningstar, Inc. seeks a Senior Product Marketing Manager for Morningstar Direct reporting solutions.

You will lead positioning, messaging, and go-to-market plans, aligning with Product Management, UX, Campaign Marketing, and Sales to drive client adoption and revenue growth. You will partner with the Director of Product Marketing for Direct Software to shape workflows, craft compelling narratives, and enable global client engagement across asset management, wealth management, and research

Qualifications

• 5+ years of experience in product marketing, product management, marketing, sales enablement, or a related function within financial services, fintech, software, or investment technology.
• Strong ability to communicate complex product concepts in a simple, customer-focused manner.
• Proven ability to manage cross-functional initiatives and influence stakeholders across product, sales, marketing, and client-facing teams.
• Experience creating positioning, messaging, sales enablement materials, product launches, or adoption programs that drive measurable outcomes.
• Experience conducting market research, win-loss analysis, competitive intelligence, or customer segmentation.

Responsibilities

• Develop positioning, messaging, objection handling, content, and sales tools that communicate value to client segments.
• Partner with Product Management and UX to translate capabilities into customer narratives.
• Craft and execute go-to-market plans for new reporting enhancements and releases.
• Understand client workflows and reporting use cases to inform product priorities.
• Collaborate with Sales and Client Success to address adoption barriers and improve engagement.
• Develop competitive intelligence and selling tools for client-facing teams.

Skills

Product marketing

Cross-functional collaboration

Storytelling

Customer-focused

Clear communication

Market research

Job description

Morningstar's mission is to empower investor success. Our team does this by creating products that help financial professionals and the investors they serve achieve their financial goals. The Direct Platform business is one of Morningstar's largest business units, serving a global client base across asset management, wealth management, institutional consulting, and investment research.

Morningstar Direct is our flagship investment analytics and research platform, combining trusted data, independent research, portfolio analytics, and workflow solutions to help investment professionals make better decisions with greater efficiency. Reporting is a critical part of that experience, helping clients transform analysis into clear, actionable outputs that support investment decisions, client communication, and stakeholder engagement.

The Role

We are seeking a Senior Product Marketing Manager to support the reporting solutions within Morningstar Direct. This role will lead positioning, messaging, go‑to‑market execution, sales enablement, and client adoption initiatives for one of the platform's most important workflow areas. Reporting is often where clients realize the value of their investment process by turning research, analysis, and insights into professional deliverables. The ideal candidate is a customer‑focused storyteller who can translate product capabilities into compelling outcomes, partner closely with product and commercial teams, and drive engagement across our global client base.

Reporting to the Director of Product Marketing for Direct Software, this individual will partner closely with Product Management, UX, Campaign Marketing, Corporate Marketing, Sales, and Client Success teams. This role offers an opportunity to influence the evolution and growth of one of Morningstar's most strategic software platforms.

Responsibilities

• Develop positioning, messaging, objection handling, content, and sales tools that clearly communicate the value of Morningstar Direct's reporting capabilities to different client segments and personas.
• Partner closely with Product Management and UX teams to understand reporting workflows, client needs, and product priorities, translating new capabilities into compelling customer‑facing narratives.
• Craft and execute go‑to‑market plans for new reporting enhancements and releases, including launch strategy, enablement materials, client communications, and adoption programs.
• Deeply understand client workflows and reporting use cases through market research, client conversations, win‑loss analysis, and usage insights, bringing actionable recommendations back to product and commercial teams.
• Collaborate with Sales and Client Success teams to identify common reporting challenges, competitive objections, and adoption barriers, then develop resources that improve client engagement and retention.
• Build and maintain competitive intelligence related to reporting, analytics, and portfolio management platforms, equipping client‑facing teams with differentiated messaging and selling tools.
• Develop revenue‑generating sales plays and adoption campaigns designed to expand platform usage, increase client value realization, and support commercial growth.
• Partner with Campaign Marketing to create persona‑based programs and content that drive awareness, engagement, and demand for Morningstar Direct capabilities.
• Work cross‑functionally to ensure reporting capabilities are effectively represented across product narratives, client‑facing materials, digital experiences, events, webinars, and thought leadership initiatives.
• Measure and communicate the impact of product marketing initiatives through business metrics, campaign performance, platform adoption trends, and client outcomes.

Qualifications

• 5+ years of experience in product marketing, product management, marketing, sales enablement, or a related function within financial services, fintech, software, or investment technology. We are looking for a marketer who has experience with software platforms, workflow tools, analytics solutions, or reporting applications. Familiarity with the investment management, asset management, wealth management, or institutional investing ecosystem, is a plus.
• Strong ability to communicate complex product concepts in a simple, compelling, and customer‑focused manner.
• Proven ability to manage cross‑functional initiatives and influence stakeholders across product, sales, marketing, and client‑facing teams.
• Demonstrated experience creating positioning, messaging, sales enablement materials, product launches, or adoption programs that drive measurable business outcomes.
• Experience conducting market research, win‑loss analysis, competitive intelligence, or customer segmentation projects, especially to drive successful launches and drive adoption.
• Excellent written and verbal communication skills, with the ability to tailor content to a variety of audiences.
• Strong organizational skills with the ability to manage multiple projects simultaneously in a fast‑paced environment.
• Customer‑centric mindset with a passion for understanding user needs and translating insights into effective go‑to‑market strategies.
• Comfort using data to inform prioritization, decision‑making, and performance measurement.
• Self‑starter with a proven commitment to a test, learn, and iterate mindset.
• Empathy, curiosity, and the ability to learn quickly in a dynamic environment.

Compensation and Benefits

At Morningstar we believe people are at their best when they are at their healthiest. That's why we champion your wellness through a wide range of programs that support all stages of your personal and professional life. Here are some examples of the offerings we provide:

• Financial Health

  • 100% 401k match up to 6% of salary

• Stock Ownership Potential

• Company provided life insurance - 1x salary + commission

• Physical Health

  • Comprehensive health benefits(medical/dental/vision)including potential premium discounts and company-provided HSA contributions (up to $500-$2,000 annually) for specific plansand coverages
  • Additional medical Wellness Incentives - up to $300-$600 annual
  • Company-provided long- and short-termdisabilityinsurance

• Emotional Health

  • Trust-Based Time Off
  • 6-week Paid Sabbatical Program
  • 6-Week Paid Family Caregiving Leave
  • Competitive 8-24 Week Paid Parental Leave
  • Adoption Assistance
  • Leadership Coaching & FormalMentorshipOpportunities
  • Annual Flex Stipend - $1000 annually to cover personal education & well-being expenses
  • Tuition Reimbursement

• Social Health

  • Charitable Matching Gifts program
  • Dollars for Doers volunteer program
  • Paid volunteering days
  • 15+ Employee Resource & Affinity Groups

Total Cash Compensation Range

$121,400.00-186,150.00

Inclusive of annual base salary and target incentive

Morningstar's hybrid work environment gives you the opportunity to collaborate in‑person each week as we've found that we're at our best when we're purposely together on a regular basis. In most of our locations, our hybrid work model is four days in‑office each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you'll have tools and resources to engage meaningfully with your global colleagues.

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