Senior Product Marketing Manager - Data & Customer Context

Iterable; United States; Remote; USD 130,000 - 190,000; Full time

Job summary

Iterable in the United States is seeking a Senior Product Marketing Manager for Data Platforms to own the narrative behind how our data foundation powers personalized customer engagement, APIs, SDKs, and integrations with AI. You will collaborate with engineers and GTM leaders to shape messaging and launches that resonate with technical and business buyers.

The role demands deep technical literacy, bold storytelling, and the ability to translate complex data concepts into clear business value

Qualifications

• 6+ years in product marketing at a B2B SaaS company.
• Experience marketing AI-native or agentic products.
• Strong storytelling to translate launches into messaging that sells.
• Deep technical understanding of APIs, SDKs, pipelines, integrations, and data warehouses.
• Ability to partner closely with Product, Engineering, and GTM leaders.

Responsibilities

• Own the Narrative: define and evolve the context capabilities narrative and data foundation.
• Craft Messaging: create bold messaging connecting data platform innovation to value.
• Launch & Go-to-Market: own product launch strategy and GTM planning.
• Market Intelligence: research data infrastructure and AI trends and inform roadmap.
• Adoption & Customer Success: drive adoption and expansion through lifecycle messaging.

Skills

B2B SaaS PMM

AI-native marketing

Storytelling

Data architecture basics

Cross-functional partnering

Job description

the company is the AI customer engagement platform, built for enterprise scale, loved by teams, and trusted by global brands like Redfin, SeatGeek, Priceline, Calm, and Box. Our platform empowers organizations to activate customer data from any source, design seamless cross-channel experiences, and optimize engagement with Nova Intelligence, the AI layer of our platform, all with enterprise-grade security and compliance. Today, nearly 1,200 brands across 50+ countries rely on the company to drive growth, deepen customer relationships, and deliver joyful customer experiences.

Our success is powered by extraordinary people who bring our core values to life every day: Be an Owner, Growth Mindset, Run as One, and Transparency. And the market has noticed: G2 recognizes the company as a Leader globally, spanning the Americas, EMEA, APAC, ANZ, and Latin America, with category leadership in Personalization, Marketing Automation, Push Notifications, and Mobile Marketing, and a 4.5/5-star rating from hundreds of users. Gartner named the company a Challenger in the Gartner Magic Quadrant for Multichannel Marketing in both 2024 and 2025. We’ve also earned TrustRadius Top Rated honors in 2024 and 2025, were named a TrustRadius Buyer’s Choice for 2026, and were featured in Snowflake’s Modern Marketing Data Stack 2026.

With a global presence that includes offices in San Francisco, Denver, London, Sydney, and Lisbon, plus remote employees worldwide, we are committed to building a diverse and inclusive workplace. We welcome candidates from all backgrounds and encourage you to apply. Learn more about our story and mission on our Culture and About Us pages. Let’s shape the future of customer engagement together!

As Senior Product Marketing Manager for Data Platforms, you'll own the story of how the company's data foundation powers intelligent, personalized customer engagement: from APIs, SDKs, and integrations to data infrastructure, governance, and the context layer that feeds our AI and agents.

This is a highly technical role. You'll be as comfortable whiteboarding a data pipeline with an engineer as you are presenting a narrative to a CMO. You'll own messaging and launches for your portfolio and help shape how the market understands the link between clean, connected data and AI that actually works. You'll work independently on your product areas, in close partnership with the Director of Product Marketing.

Key Responsibilities

Own the Narrative

• Define and evolve the narrative for the company's customer context capabilities, articulating how our data foundation enables more intelligent personalization and agentic experiences, and why we win there.

• Shape the company's positioning around context engineering, translating how we connect, structure, and activate customer data into a differentiated story about what AI and agents can accomplish with richer customer context.

• Translate deep technical understanding of how our data platform works into customer value that resonates with both technical practitioners and business decision-makers.

Craft Messaging

• Craft bold, narrative-driven messaging and positioning that connects data platform innovation to tangible customer value

• Write launch messaging for data platform releases, and contribute data platform messaging to Tier 1 launches so it ladders back to the flagship story

• Partner with the team on launch content and campaigns for your portfolio, ensuring every asset ladders back to the launch narrative rather than drifting into its own

Launch & Go-to-Market

• Own product launch strategy and execution for data platform products from concept to market

• Define launch tiering and work with product team to align on the go-to-market plan

• Establish product success metrics, analyze performance, and use insights to shape future GTM strategy

Market Intelligence

• Conduct ongoing research into data infrastructure and AI market trends, competitive positioning, and customer needs to sharpen and stress-test the company's data platform positioning

• Partner with product management to ensure the data platform narrative reflects real market shifts and informs roadmap decisions

• Represent your product area in analyst relations and thought leadership initiatives

Adoption & Customer Success

• Drive customer adoption and expansion of data platform capabilities through lifecycle messaging and targeted enablement

• Partner with customer marketing and CS on reference stories and case studies that prove out the data platform narrative with real customers

Required Qualifications

• 6+ years in product marketing at a B2B SaaS company, with significant experience leading or contributing to Tier 1 product releases. Background in data infrastructure, data warehousing, iPaaS, automation, or similarly technical B2B SaaS; martech experience is a plus.

• 1–3 years of experience marketing AI-native or agentic products, with a clear understanding of how data provides the context that AI models and agents depend on

• Strong storytelling: a track record of shaping the "why" behind a launch and translating it into messaging that sells

• Deep technical understanding of data architecture, including APIs, SDKs, pipelines, integrations, and data warehouses, with the ability to translate it into clear, differentiated customer narratives

• An AI-forward PMM who uses AI tools in creative, non-obvious ways across research, messaging, and content development

• Comfortable partnering closely with Product, Engineering, and GTM leaders, with sound independent judgment

Success Metrics

• Market awareness, pipeline, and revenue influence across data platform launches

• Adoption and expansion of data platform capabilities across the customer base

• Sales, analyst, and customer recognition of the company's data platform story

the company is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. the company does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or nat