Senior Product Marketing Manager - Cyber Risk & Analytics

HITRUST; United States; In loco; USD 130.000 - 190.000; Tempo pieno

Descrizione del lavoro

HITRUST seeks a Senior Manager of Product Marketing to lead positioning, messaging, and go-to-market execution for cyber risk quantification and risk analytics solutions. You will translate complex data into clear business value for executive and security buyers, shaping GTM strategies with product, research, and sales teams.

You will drive launches, content creation, and sales enablement, building frameworks that connect analytics to business decisions while partnering across teams to stay

Competenze

• 5-8+ years of B2B product marketing experience in cybersecurity, risk management, GRC, analytics, fintech, or related market.
• Working knowledge of cyber risk quantification, risk analytics, financial risk concepts, ERM, or related disciplines.
• Proven ability to position complex technical or data-driven products to executives and technical audiences.
• Demonstrated success planning product launches and leading cross-functional GTM programs from strategy to execution.
• Experience supporting enterprise sales with sales plays, enablement programs, competitive intelligence, and deal-specific guidance.
• Strong customer and market research skills, turning findings into practical messaging, content, and GTM recommendations.
• Exceptional writing, presentation, project management, and stakeholder management skills.
• Ability to leverage AI tools across roles and responsibilities.

Mansioni

• Own product positioning and messaging for cyber risk solutions, translating models, data, and analytics into business value for security, risk, and GRC leaders.
• Develop messaging frameworks defining target buyers, priority use cases, differentiated value, and the link between risk analytics and business decisions.
• Partner with Product, Research, Sales, Customer Success, and customers to identify market needs and shape GTM strategy.
• Plan and execute product launches and GTM initiatives, including messaging, content, sales readiness, and adoption programs.
• Create marketing content such as solution briefs, website copy, buyer guides, business cases, demos, videos, and executive presentations.
• Develop sales plays for cyber investment prioritization, risk storytelling in financial terms, benchmarking risk posture, and enterprise risk decisions.
• Build sales enablement assets: pitch decks, battlecards, discovery guides, value narratives, and objection handling guidance.
• Train and support enterprise sales to strengthen discovery, articulate value, accelerate opportunities, and increase win rates.
• Lead customer, market, and competitive research and translate findings into positioning, product, and sales guidance.
• Partner with demand generation to align campaigns with positioning, use cases, buyer personas, and buying stages.
• Track product marketing performance and recommend changes based on adoption, pipeline, win/loss, and content usage.

Conoscenze

B2B product marketing

cyber risk quantification

cross-functional collaboration

storytelling/writing

AI tooling

Strumenti

AI tools

Descrizione del lavoro

HITRUST seeks a Senior Manager of Product Marketing to lead positioning, messaging, and go-to-market execution for cyber risk quantification and risk analytics solutions. You will translate complex data into clear business value for executive and security buyers, shaping GTM strategies with product, research, and sales teams.

You will drive launches, content creation, and sales enablement, building frameworks that connect analytics to business decisions while partnering across teams to stay