Senior Product Marketing Manager - Confluent

International Business Machines Corporation; San Jose (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

IBM Global Sales is seeking a Senior Technical Product Marketing Manager to translate client insights into differentiated market requirements and go-to-market plans for IBM Confluent. You will partner with product, engineering, and sales to shape messaging and drive adoption.

You will create technical content for developers and architects, lead cross-functional teams, and apply data-driven methods to improve funnel metrics and pipeline growth in a dynamic SaaS environment.

Qualifications

• 3+ years in product marketing for B2B SaaS or 5+ years in related roles.
• Strong copywriting, messaging, and evangelism skills.
• Ability to explain complex products and architectures clearly.
• Data-driven with measurable goals for projects.
• Proactive, self-directed, and capable of driving initiatives.
• Thrives in cross-functional environments with diverse stakeholders.
• Organized and efficient in handling complex projects.

Responsibilities

• Define market requirements and differentiated positioning for IBM Confluent.
• Develop compelling stories and messaging to drive product consideration and adoption.
• Create content for blogs, whitepapers, eBooks, and web copy for multiple personas.
• Lead cross-functional collaboration across marketing, product, development, and sales.
• Drive GTM strategies and analyze funnel performance to improve metrics.
• Engage with clients, partners, and analysts to align strategy and outcomes.
• Identify product gaps and influence roadmap with Product Management.

Skills

B2B SaaS marketing

Strong copywriting

Cross-functional collaboration

Data-driven mindset

Strategic messaging

Customer storytelling

Education

Master's Degree

Job description

Introduction

At IBM Global Sales, we bring together innovation, collaboration, and expertise to help clients solve their most complex business challenges. Working across industries and geographies, you'll partner with colleagues, clients, and partners to co-create solutions that drive digital transformation and lasting impact.Success in Global Sales is built on curiosity, empathy, and collaboration. You'll connect technical understanding with strong people skills, building trusted relationships and shaping solutions that improve business and society. With world-class onboarding, continuous learning, and a supportive culture, IBM offers the tools and opportunities to grow your career. Join us and be part of a global team that's passionate about driving innovation and making a difference.

Introduction

At IBM Global Sales, we bring together innovation, collaboration, and expertise to help clients solve their most complex business challenges. Working across industries and geographies, you'll partner with colleagues, clients, and partners to co-create solutions that drive digital transformation and lasting impact.Success in Global Sales is built on curiosity, empathy, and collaboration. You'll connect technical understanding with strong people skills, building trusted relationships and shaping solutions that improve business and society. With world-class onboarding, continuous learning, and a supportive culture, IBM offers the tools and opportunities to grow your career. Join us and be part of a global team that's passionate about driving innovation and making a difference.

Your Role And Responsibilities

As a Senior Technical Product Marketing Manager (PMM), you will leverage deep client knowledge, market and product orientation, and competitive insights to inform product build decisions and define market requirements. You will apply strong messaging and positioning skills to craft and deliver compelling stories that drive product consideration and adoption.

Your Primary Responsibilities Will Include

• Develop Market Requirements: Define market requirements that enable differentiated positioning and messaging, clearly explaining how IBM Confluent's offerings work in-market and the value they deliver to buyers and users.
• Craft Compelling Stories: Apply strong messaging and positioning skills to craft and deliver compelling stories that drive product, services, and solution consideration and adoption by leveraging client success stories, thought-leadership, market proof points, and analyst insights.
• Create Content for Different Audiences: Author content of varying technical depths (e.g., blogs, eBooks, whitepapers, reference architectures, web copy) for various personas (e.g., developers, architects, data engineers, tech execs) on IBM Confluent's category, products and features
• Lead Cross-Functional Collaboration: Collaborate across marketing, communications, analyst relations, product management, development, design, client experience, ecosystem, and sales to align strategies, activate the market, and deliver measurable business outcomes.
• Drive Go-to-Market (GTM) Strategies: Lead data-driven strategies and outcome-focused marketing business plans to accelerate growth; analyze the marketing and product funnel to identify conversion gaps, diagnose performance drivers, and turn insights into recommendations that improve awareness, engagement, evaluation, and pipeline generation.
• Engage with Clients and Partners: Engage directly with clients, partners, and analysts to align strategies, activate the market, and deliver measurable business outcomes.
• Influence Product Roadmap: Identify any product gaps inhibiting GTM success for IBM Confluent and work with Product Management to prioritize users' needs into the roadmap

Preferred Education

Master's Degree

Required Technical And Professional Expertise

• 3+ years of product marketing experience supporting B2B SaaS products for technical users, or 5+ years of relevant experience in consulting, B2B SaaS or product.
• Have strong product marketing skills that translate to clear copywriting, product evangelism, competitive positioning, and messaging.
• Bring strong technical acumen - you can independently understand and explain complex products, architectures, and use cases while partnering closely with Product Management to validate technical accuracy.
• Have a data-informed mindset and are driven to set measurable goals for every project you take on.
• Are proactive and self-directed - you identify opportunities, create momentum, and drive initiatives from idea through execution without needing day-to-day direction.
• Thrive in cross-functional environments and can effectively collaborate with a wide range of stakeholders and teams.
• Lead with empathy and humility - you listen actively, value diverse perspectives, and build trust across teams and stakeholders.
• Are incredibly organized and efficient—you take on complex projects and own them from start to finish.

Preferred Technical And Professional Experience

• Experience with Apache Kafka, Apache Flink, Apache Iceberg, data infrastructure, data architecture, cloud services, and/or distributed systems
• Experience marketing technical infrastructure, developer tools, data platforms, or distributed systems
• Hands-on experience with Apache Kafka, Apache Flink, stream processing, or real-time analytics
• Experience using funnel analytics, experimentation, or customer and product data to diagnose and improve GTM performance
• Experience shaping messaging for an emerging category or independently driving ambiguous, cross-functional initiatives