Senior Product Marketing Manager, CDP

Hightouch Inc; United States; Remote; USD 160.000 - 200.000; Vollzeit

Benefits dieser Stelle

Equity compensation

Zusammenfassung

Hightouch Inc is seeking a Product Marketing Manager to own GTM for our MarTech, Data, and AI initiatives. You will drive messaging, integrated campaigns, and sales enablement to showcase the value of our CDP offerings.

You will collaborate with Marketing, Sales, Partnerships, and Product to define a GTM strategy that supports ambitious growth and creates compelling case studies and internal messaging that resonates with customers.

Qualifikationen

• 5+ years of experience in Product Marketing.
• GTM: go-to-market strategy development and execution.
• Technical product positioning for technical and non-technical audiences.
• Market and user research to identify customer needs and trends.
• Competitive analysis to inform product and marketing strategy.
• Strategic thinking with actionable insights and plans.
• Strong storytelling and clear messaging for diverse audiences.
• Experience in Enterprise B2B SaaS companies.

Aufgaben

• Define differentiating positioning for our products across personas (marketing, product, data, etc).
• Lead integrated launches and campaigns across marketing, sales, and product.
• Perform user research to identify market gaps for our product.
• Create and maintain website messaging, case studies, and sales enablement materials.
• Help internal teams craft narratives that align with customer value.
• Represent Hightouch at field events, customer engagements, and webinars.

Kenntnisse

Product Marketing

Go-to-market

Storytelling

Communication

Market Research

Competitive Analysis

Tools

Salesforce

HubSpot

Iterable

Jobbeschreibung

About the Role

Looking for a role at a fast-paced startup in a high-energy environment where you can make a difference? Our team is seeking a skilled Product Marketing Manager to take ownership of our current and future product investments in the MarTech, Data, and AI spaces. In this role, you'll be responsible for driving our go-to-market strategy, executing integrated campaigns, fine-tuning website messaging, creating sales enablement materials, developing internal messaging, and crafting case studies that showcase the value of our CDP offerings.

As a Product Marketing Manager, you'll collaborate closely with our Marketing, Sales, Partnerships, and Product teams to help us define a GTM strategy to achieve our ambitious growth goals. If you're passionate about creating new solutions and making a real impact, we want to hear from you.

What You’ll Do

• Create and define differentiating positioning for our products and solutions for our various personas (ex: marketing teams, product teams, data teams etc)




• Run point on integrated marketing launches and campaigns across marketing, sales, and product




• Conduct user research to identify gaps in the market for our product to fill




• Create, maintain, and improve website messaging, customer case studies, and sales enablement materials




• Help internal teams and product evangelists craft messaging and sequences that align with customer value




• Externally evangelize Hightouch at field events, customer engagements, and webinars

What We’re Looking For

• 5+ years of experience in Product Marketing.




• GTM Skills: Proven experience in developing and executing go-to-market strategies for new product launches, including planning, coordination, and execution




• Technical Product Positioning: Ability to understand and clearly articulate the technical aspects and benefits of our products to both technical and non-technical audiences




• Market and User Research: Strong background in conducting market research and user interviews to identify customer needs, market trends, and competitive landscape




• Competitive Analysis: Skilled in analyzing competitors' products, strategies, and market positioning to inform our product development and marketing strategies




• Strategic Thinking: Ability to think strategically and analytically about business, product, and marketing challenges and to create actionable insights and plans




• Storytelling: Proficient in turning complex, technology-heavy topics into digestible, compelling stories that resonate with target audiences




• Communication Skills: Excellent written and verbal communication skills, with a talent for crafting clear, persuasive messaging




• Experience in Enterprise B2B SaaS companies: Prior experience in product marketing within B2B, ideally at companies that are selling to the enterprise

Bonus If You Have

• Experience with Martech, Data or AI Product GTM: Proven track record of successfully bringing marketing technology, data or artificial intelligence products to market.




• Lifecycle Marketing Knowledge: Familiarity with lifecycle marketing strategies, personalization tools, and customer engagement platforms like Salesforce, HubSpot, or Iterable.




• Partner Marketing Expertise: Experience building strategic partnerships and marketing within ecosystems, such as Snowflake, Salesforce, or other martech platforms.




• Startup Experience: Previous experience working in a startup environment, demonstrating the ability to adapt quickly and thrive in a fast-paced setting while wearing many hats.

The salary range for this position is $160,000 - $200,000 USD per year, which is location-independent in accordance with our remote-first policy. We also offer meaningful equity compensation.

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