Senior Product Marketing Manager, Business Networking

TP-Link; Irvine (CA); On-site; USD 130,000 - 210,000; Full time

Job summary

TP-Link is seeking a Senior Product Marketing Manager to lead marketing strategies for its business networking solutions. The ideal candidate will act as a bridge between product management and sales, focusing on market research, messaging, and branding. A strong background in product marketing and a commitment to innovation are essential for this role.

Benefits

Free snacks and drinks

Provided lunch on Fridays

Fully paid medical, dental, and vision insurance

Contributions to 401k funds

Bi-annual reviews and annual pay increases

Health and wellness benefits, including gym membership

Quarterly team-building events

Qualifications

• BA/BS degree in marketing or related field required; MBA preferred.
• 8+ years of experience in product marketing, particularly in networking.
• Strong technical understanding of business networking solutions.

Responsibilities

• Direct comprehensive market research initiatives and competitive analysis.
• Develop and execute comprehensive marketing messaging and plans.
• Collaborate with product management and sales teams.

Skills

Market Research

Product Positioning

Communication

Competitive Analysis

Strategic Planning

Education

BA/BS in Marketing or related field

Job description

Senior Product Marketing Manager, Business Networking

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Senior Product Marketing Manager, Business Networking

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Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.

Overview

We are seeking a dynamic and results-oriented Senior Product Marketing Manager to lead go-to-market strategies for our Omada business networking solution and product portfolio. In this role, you will act as the bridge between product management, sales, and marketing to ensure that our products are successfully positioned and communicated to our target audiences. You will be responsible for developing and executing comprehensive marketing messaging and plans that drive demand, increase market penetration, and solidify our brand's competitive positioning.

Key Responsibilities

Direct comprehensive market research initiatives, conduct competitive analysis, and lead sophisticated customer segmentation efforts to inform product positioning, refine go-to-market strategies, and maximize brand relevance across key target audiences.

Craft and evolve product positioning and messaging from product packaging, sales presentation to online content telling a compelling, consistent story. Execute the Go-To-Market launches for new solutions, products and feature releases.

Act as a product marketing advisor in internal and external product communications including training, sales pitch, industry shows, media conference, influencer collaboration.

Partner with product, sales and marketing colleagues to develop relevant collaterals to support all types of solutions and products selling processes.

Serve as the key product marketing and messaging strategist, collaborating with senior product management and sales leadership to ensure marketing initiatives are aligned with product roadmap milestones, major launches, while optimizing the overall customer journey.

Cultivate and nurture high-level relationships with external agencies, vendors, and strategic partners to enhance marketing reach, accelerate go-to-market efforts, and achieve business objectives through innovation and collaboration.

Stay ahead of industry trends, emerging technologies, and the evolving landscape of growth marketing. Lead initiatives to incorporate cutting-edge strategies and best practices into TP-Link's marketing operations to maintain a competitive edge.

Requirements

BA/BS degree in marketing, network engineer, or a related field required; MBA or other advanced degrees preferred, particularly with a focus on marketing strategy or product management.

8+ years of progressive experience in product marketing, growth marketing, with a proven track record in the business networking or related industry.

Extensive experience and understanding of business networking industry, well understand the solution application and pain points.

Deep understanding of target audience including partners and customers, proven success to craft appealing and impactful messaging to the right audience.

Strong technical understanding of the product and solutions and effectively translate technology features into partner and business benefits.

Excellent written and verbal communication. Experienced with product presentations, product and solution video showcasing, product training and industry interview.

Ability to excel in a fast-paced, dynamic environment, effectively managing multiple high-priority projects simultaneously while maintaining a strong focus on results and quality.

Benefits

Salary range: $130,000 - $210,000

Free snacks and drinks, and provided lunch on Fridays

Fully paid medical, dental, and vision insurance (partial coverage for dependents)

Contributions to 401k funds

Bi-annual reviews, and annual pay increases

Health and wellness benefits, including free gym membership

Quarterly team-building events

At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.

Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Business Consulting and Services and Advertising Services

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