Senior Product Marketing Manager - AI & Intelligence

Smartly.io; New York (NY); Hybrid; USD 120,000 - 170,000; Full time

Job summary

Smartly.io is seeking a Senior Product Marketing Manager – AI & Intelligence to lead the go-to-market strategy for innovative AI capabilities. This high-impact role involves crafting compelling narratives, collaborating across teams, and driving product adoption in a fast-paced environment. The ideal candidate will have extensive experience in product marketing, particularly in AI and marketing intelligence, and possess strong analytical and storytelling skills.

Benefits

Five weeks paid time off (PTO)

Generous healthcare packages & mental health benefits

Monthly wellness benefit

401K plus matching & equity grants

Volunteer time off days

Qualifications

• 5-10 years in Product Marketing, preferably in SaaS, MarTech, or AdTech.
• Strong storytelling skills with experience building messaging frameworks.
• Analytical thinker with the ability to connect data to product decisions.

Responsibilities

• Own go-to-market strategy for Smartly’s Intelligence suite.
• Create customer-facing and sales enablement materials.
• Lead competitive research and define differentiated positioning.

Skills

Product Marketing

AI

Marketing Intelligence

Storytelling

Competitive Intelligence

Analytical Thinking

Education

Bachelor's Degree

Job description

New York

We’re looking for a Senior Product Marketing Manager – AI & Intelligence to lead the go-to-market strategy for our next-generation AI capabilities, spanning predictive analytics, unified measurement, and cutting-edge Creative AI experiences. You’ll play a key role in shaping how Smartly brings the power of Gen AI to life for some of the world’s most advanced marketers.

This is a global, high-impact role at the intersection of product innovation, AI transformation, and market education—ideal for someone who thrives on driving both strategic thinking and hands-on execution.

In this role, you will...

• Own go-to-market strategy for Smartly’s Intelligence suite, partnering with Product and GTM teams to craft positioning and messaging that resonates with enterprise marketers.
• Translate AI and measurement features—such as forecasting, scenario modeling, Creative and Gen AI, creative insights, and predictive scoring—into clear, compelling value for customers.
• Create customer-facing and sales enablement materials including pitch decks, proof points, one-pagers, product overviews, blogs, webinars, and product release notes.
• Lead competitive research and define differentiated positioning based on market and customer insights.
• Gather qualitative and quantitative feedback to inform roadmap and refine messaging, collaborating with product teams to close gaps and highlight innovation.
• Collaborate with customer marketing and success teams to drive customer education and adoption across Intelligence capabilities.
• Track product adoption, define success metrics, and identify new use cases or target segments to accelerate growth.
• Contribute to campaign planning with outbound marketing by shaping personas, narrative arcs, and product themes.

What we’re looking for...

• 5-10 years in Product Marketing, preferably in SaaS, MarTech, or AdTech, with direct experience in AI, and marketing intelligence products.
• Ability to distill technical concepts like machine learning, data modeling, and performance reporting into customer-centric narratives.
• Strong storytelling skills with experience building messaging frameworks and positioning for data or AI-powered solutions.
• Track record in driving adoption of new products and collaborating cross-functionally across product, sales, and success teams.
• Experience with competitive intelligence, market research, and synthesizing customer feedback to inform product strategy.
• Analytical thinker with the ability to connect data to product decisions and GTM plans.
• Excellent written and verbal communication skills.
• Comfort working in a fast-paced, global environment with shifting priorities and bold ambitions.
• Five weeks paid time off (PTO), 11 company paid holidays, unlimited sick days
• Generous healthcare packages & mental health benefits
• Monthly wellness benefit and learning reimbursement opportunities
• 401K plus matching & equity grants for all new Smartlies
• Volunteer time off days & company donation matching opportunities
• Choice of computer (MAC or PC)
• And so much more…

The base pay range for this position is as mentioned below per year, plus annual bonus. We take into consideration an individual’s background, expertise, and experience in determining final salary. In addition to annual salary, Smartly’s total rewards provide employees with stock options, medical/dental/vision insurance, retirement savings benefits, parental leave, 5 weeks vacation, unlimited sick days, life insurance and disability benefits. To learn more visit https://www.smartly.io/careers#our-benefits. This information is provided in accordance with applicable law. Base pay information is based on market location. Salary in USD: $120,000 - $170,000

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About Smartly

Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.

Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.

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