Senior Product Marketing Manager- AI & Data Security

AvePoint; Washington; On-site; USD 150,000 - 190,000; Full time

Job summary

AvePoint, the global leader in data security and governance, is seeking a Senior Product Marketing Manager - AI & Data Security to join our Product Marketing team. You will shape go-to-market strategy and own research-driven messaging for AI security offerings.

In this high-visibility role, you will lead product launches, develop differentiated positioning, and collaborate with sales, product, and services to accelerate ARR and reduce churn.

Qualifications

• 5+ years of product marketing experience in B2B technology or SaaS.
• Strong research and market analysis abilities.
• Proven GTM planning and execution.
• Excellent storytelling and cross-functional collaboration.

Responsibilities

• Plan and execute product launches with a cross-functional team.
• Develop product positioning, packaging and pricing.
• Engage customers, partners, analysts and market with messaging on roadmap.
• Research target market, personas and competition; build ICPs and battlecards.
• Elevate the voice of the customer; influence roadmap and strategies.
• Provide strategy assets for global plays and enable sales with brochures and decks.
• Monitor ARR, product attachment, and GRR; adjust strategy as needed.
• Mentor others in the marketing department.

Skills

Product marketing

Go-to-market strategy

Messaging

Market research

Cross-functional leadership

Mentoring

Tools

AI

DSPM

CSPM

Job description

About AvePoint

Beyond Secure. AvePoint is the global leader in data security, governance, and resilience, going beyond traditional solutions to ensure a robust data foundation and enable organizations everywhere to collaborate with confidence. Over 25,000 customers worldwide rely on the AvePoint Confidence Platform to prepare, secure, and optimize their critical data across Microsoft, Google, Salesforce, and other collaboration environments. AvePoint’s global channel partner program includes approximately 5,000 managed service providers, value-added resellers, and systems integrators, with our solutions available in more than 100 cloud marketplaces. To learn more, visit www.avepoint.com.

At AvePoint, we are committed to investing in our people. Agility, passion and teamwork set us up to do our best work and foster a culture where you are empowered to craft your career, make an impact, and own (y)our future. Unleash the power of you!

Overview

We are seeking an experienced and dynamic Senior Product Marketing Manager- AI & Data Security to join our Product Marketing team and help transform the GTM of an exciting, high-growth public company. This role requires a strategic thinker with a proven track record in developing and owning go-to-market strategy, passion for research, bias for collaboration, and strong capacity for empathy with internal and external customers alike.

What will you be doing?

As our Senior Product Marketing Manager, you will help evolve AvePoint’s AI security innovations to continue growing ARR, delighting our customers and outpacing our competition.

Your Responsibilities Will Include

• Planning and executing product launch initiatives, working collaboratively and “out loud” with a diverse cross-functional team to drive ambitious goals.
• Developing product positioning, packaging and pricing that differentiates AvePoint with compelling solutions and simplifies the complexity of our portfolio driven by a deep understanding of customer needs, market trends and competitors.
• Engaging customers, partners, analysts and the market with messaging on AvePoint’s roadmap and innovation to drive awareness across each audience.
• Researching and analyzing the target market, key personas and competitive landscape to develop market segmentation, ICPs, battlecards, messaging maps and other enabling assets.
• Elevating the voice of the customer including customer advisory councils, product previews, customer satisfaction surveys and continuous feedback from the field; leveraging this insight to influence product roadmap and develop strategies to mitigate gaps.
• Enabling product, field, and corporate marketing colleagues with clear strategy documentation and core assets for global/corporate plays and lead solution offerings, including sales brochures, pitch decks, customer testimonials and input on marketing content.
• Tracking performance of key solutions and adjusting both strategy and tactics to support (over)achievement of targets with quantitative metrics like ARR, Product Attachment, and GRR – and incorporating qualitative feedback from internal and external sources.
• Mentoring others in the marketing department.

OK, I’m interested… is this the job for me?

We look for people who value agility, passion and teamwork; those who can bring fresh ideas to the table and want the opportunity to learn, grow, and expand their careers. Bring your aptitude and build upon what you do best for our customers, partners, team, and you. In this highly visible and cross-functional role, you’ll need to have the ability to think creatively and strategically while switching between thinking and doing and adapting to a range of internal and external audiences.

Other qualities you’ll need to be a fit for this role include:

• 5+ years product marketing experience in B2B technology, SaaS preferred
• Background working with technologies related to AI, DSPM, and CSPM strongly preferred
• Passion and curiosity for AI and understanding its impact on both our work and the work of our customers
• Track record of successfully launching productsand leading GTM
• Strong positioning and messaging skills; ability to craft clear and simple messages that work
• Track record of effective engagement with sales organizations to drive results
• Market research and analytical skills; ability to build strategy and tell stories with data
• Collaborative team player; works aloud and enjoys engaging with marketing teams and other functions (like sales, product, services); able to lead and influence beyond reporting lines
• Articulate and skilled storyteller across multiple mediums (eg: written, internal presenting, external thought leadership, social posting, etc)
• Organized and capable of juggling multiple complex projects simultaneously, meeting deadlines and keeping stakeholders informed with consistent communication
• Willingness to continuously learn new techniques and skills and eager to mentor others

The Salary Range for this role is $150,000 - $190,000. At AvePoint, we strive to offer competitive, fair, and equitable total rewards. The listed salary range represents a good faith estimate, with final offers based on location, experience, skills, and qualifications. The listed range reflects base salary only; our total rewards include base salary, comprehensive benefits (medical, dental, vision, 401(k) with match, unlimited PTO), and depending on the role, bonuses, commissions, or equity (RSUs).

Any personal data you share with us during the application process will be processed strictly in compliance with applicable data protection laws and our Privacy Notice.

Any personal data you share with us during the application process will be processed strictly in compliance with applicable data protection laws and our Privacy Notice.