Senior Product Marketing Manager

Grafana Labs; United States; Remote; USD 100,000 - 170,000; Full time

Benefits offered by this job

30 days vacation

Health coverage

Retirement contributions

Learning stipend

Remote work

Co-working space reimbursement

Headspace subscription

Employee assistance program

Paid parental leave

Job summary

Grafana is seeking a product marketing professional to drive launches and messaging for our technical products. You will partner with product, engineering and GTM teams to craft materials that help customers evaluate and adopt Grafana, and you will own lifecycle campaigns across the customer journey.

You will conduct market research, articulate value to both customers and sellers, and coach sales teams on product capabilities and enablement.

Qualifications

• Experience leading product or feature launches autonomously.
• Ability to articulate the value of technical products to customers and sellers alike.
• Comfort working with a variety of internal and external stakeholders in complicated processes.
• A high “say-do” ratio in executing and delivering impact.
• Experience working with AI tools like ChatGPT and Claude to automate messaging and workflows.
• Proven ability to take on complex projects and efficiently drive them from start to finish.
• Experience with marketing and selling to a technical audience.
• A passion for open source, cloud native, and infrastructure technologies.
• Strong product and technical curiosity that translate to clear packaging, positioning, and messaging.
• Demonstrated quantitative analytical skills for analyzing campaign performance, evaluating lifecycle metrics, and making data-driven recommendations.
• Exceptional writing and communication skills.
• 4+ years of relevant experience (product marketing, solutions marketing, product management).

Responsibilities

• Partner with product managers to define value, messaging, and go-to-market strategy.
• Collaborate with product management, engineering and GTM to create customer evaluation materials.
• Own customer lifecycle campaigns to shape marketing programs and growth.
• Conduct market and customer research on pain points and competition.
• Teach GTM and sales teams about product capabilities and enablement.

Skills

Launch leadership

Value articulation

Stakeholder management

AI tools

Technical marketing

Open source

Cloud native

Data-driven

Job description

• Actively partner with and teach product managers to define product value, messaging, and go-to-market strategy, from competitive positioning to sales enablement collateral
• Partner with product management, engineering and various go-to-market functions to create materials that help customers evaluate and adopt our products: reference architectures, implementation guides, detailed product information and more
• Own customer lifecycle campaigns (competitive positioning, retention, upsell/cross-sell) to strategically shape marketing programs and drive growth across the entire customer journey
• Conduct market and customer research to understand pain points, competition and opportunities
• Teach go-to-market and sales teams our products’ capabilities and the value they provide, deliver training and enablement, ensure customer facing teams are able to effectively engage with customers, partners, and prospects

Benefits

• Vacation: Balance is key. Our team enjoys 30 days of paid vacation each year on top of national holidays, parental leave, and sick leave. We also take a breather on a number of Grafana Shutdown Days each year
• Healthcare: We’re proud to provide health coverage or stipends for our colleagues in the US, UK, Canada, the Netherlands, Sweden, Singapore, and India
• Retirement planning: There’s no time like the present to start saving for your future. We make employer contributions into the pension pots of our team members in the US, UK, Canada, the Netherlands, Sweden, and Germany
• Professional development: On top of a $1,500 annual learning and development stipend, Grafanistas have thousands of on-demand courses at their fingertips to help them grow professionally. Want to attend a conference or training? Go ahead. Just pass on what you learned
• Work location: Vast majority of our roles are fully remote, focused on hiring the best talent and allowing you to perform from the comfort of your home. If you fancy a change of scene, we’ll also reimburse you up to $175 a month for a personal co-working space
• Choice of tech: There’s no one-size-fits-all when it comes to the tech required to do your job. Choose the laptop and accessories you need when you join us, and we’ll refresh them every three years
• Mindfulness: When you join the team, you can sign up for a complimentary subscription to Headspace to take advantage of the benefits of mindfulness and meditation. Our wellbeing resource group also organize sessions run by fellow Grafanistas or external trainers
• Global Employee Assistance Program: We offer all team members a 100% confidential support service with 24/7 365 access to professionally qualified counsellors and specialists
• Paid parental leave: Grafana offers paid parental leave to all eligible new parents. This offers Grafanistas time to bond with and care for their children in the first year after birth or adoption

Requirements

• Experience leading product or feature launches autonomously as well as part of a team
• Ability to clearly articulate the value of technical products to customers and sellers alike
• Comfort working with a variety of internal and external stakeholders in complicated processes
• A high “say-do” ratio in executing and delivering impact
• Experience working with AI tools like ChatGPT and Claude to automate messaging and workflows
• Proven ability to take on complex projects and efficiently drive them from start to finish
• Experience with marketing and selling to a technical audience
• A passion for open source, cloud native, and infrastructure technologies
• Strong product and technical curiosity that translate to clear packaging, positioning, and messaging
• Demonstrated quantitative analytical skills for analyzing campaign performance, evaluating lifecycle metrics, and making data-driven recommendations
• Exceptional writing and communication skills
• 4+ years of relevant experience (product marketing, solutions marketing, product management)