Senior Product Marketing Manager | Spain | Remote

Grafanalabs; United States; Remote; USD 93,000 - 112,000; Full time

Job summary

Grafana Labs is seeking a Senior Product Marketing Manager to own messaging and go-to-market for our Observability products, partnering with product managers and marketing to craft campaigns, content, events, and training.

This remote, global role emphasizes teaching growth thinking to engineers and product teams, codifying product marketing knowledge into AI-forward tools, and delivering impact with data-driven campaigns and strong storytelling.

Qualifications

• Proven ability to lead product or feature launches.
• Strong writing and communication skills.
• Ability to articulate technical value to customers and sellers.

Responsibilities

• Define product value, messaging, and go-to-market strategy.
• Collaborate with PMs and GTM functions to create supporting materials.
• Own customer lifecycle campaigns to shape marketing programs and drive growth.
• Conduct market and customer research to identify pain points and opportunities.
• Teach go-to-market concepts to product and sales teams with enablement materials.

Skills

Technical audience marketing

Product messaging

Campaign management

Cross-functional collaboration

Data-driven decision making

Open source/cloud native interest

AI tooling awareness

Tools

AI tooling (ChatGPT/Claude)

Job description

Grafana Labs is the company behind Grafana Cloud, the fully managed observability platform trusted by more than 10,000 organizations to ensure reliability, resolve incidents faster, and optimize telemetry at scale. Built on open source and open standards and designed for interoperability across any stack, Grafana Cloud brings AI to observability and observability to AI, giving teams (and their agents) unified visibility so they can see, understand, and act on all their disparate data, wherever it lives, and move at the speed of their ambitions. Customers, including Anthropic, Bloomberg, NVIDIA, Microsoft, and Salesforce, rely on Grafana Labs. We are a 100% remote company with team members across 40+ countries, backed by leading investors including Lightspeed Venture Partners, Sequoia Capital, GIC, Coatue, J.P. Morgan, CapitalG, and Lead Edge Capital. Learn more at grafana.com and follow us on LinkedIn and X.

We’re scaling fast and staying true to what makes us different: an open-source legacy, a global collaborative culture, and a passion for meaningful work. Our team thrives in an innovation-driven environment where transparency, autonomy, and trust fuel everything we do.

The Opportunity:

We’re looking for an enthusiastic, tech-forward product marketer to grow our Observability products by boldly positioning them and running campaigns to attract, convert and retain customers. As a Senior Product Marketing Manager, you will be in charge of the messaging and positioning for a broad product area. Then you’ll work closely with product managers and the marketing team to deliver campaigns, content, events, and training that help buyers buy (and sellers sell) our value.

Product Marketing lives within the Product org rather than the Marketing org at Grafana Labs, and we think differently about the job. Rather than purely executing launches or campaigns, we want PMMs to teach product managers and engineers in our org how to think about growth and demand, and to codify product marketing knowledge into AI-forward tools and processes that anyone in the organization can use. For example, we all contribute product information to a shared knowledge base, which we use to generate enablement materials and decks.

Grafana Labs is a fast-paced and growing organization. As such, this role requires strategic skills, an interest in teaching, and hands-on tactical execution (blogs, webinar outlines, video scripts, etc). Our team is full of people who crave impact and independence - if you are seeking a role with narrow scope where you run a defined playbook, this is not the job for you.

What You’ll Be Doing:

• Actively partner with and teach product managers to define product value, messaging, and go-to-market strategy, from competitive positioning to sales enablement collateral.

• Partner with product management, engineering and various go-to-market functions to create materials that help customers evaluate and adopt our products: reference architectures, implementation guides, detailed product information and more.

• Own customer lifecycle campaigns (competitive positioning, retention, upsell/cross-sell) to strategically shape marketing programs and drive growth across the entire customer journey.

• Conduct market and customer research to understand pain points, competition and opportunities.

• Teach go-to-market and sales teams our products’ capabilities and the value they provide, deliver training and enablement, ensure customer facing teams are able to effectively engage with customers, partners, and prospects.

What Makes You a Great Fit:

• 4+ years of relevant experience (product marketing, solutions marketing, product management)

• Experience with marketing and selling to a technical audience

• A passion for open source, cloud native, and infrastructure technologies

• Proven ability to take on complex projects and efficiently drive them from start to finish

• Ability to clearly articulate the value of technical products to customers and sellers alike

• Experience leading product or feature launches autonomously as well as part of a team

• Experience working with AI tools like ChatGPT and Claude to automate messaging and workflows

• Comfort working with a variety of internal and external stakeholders in complicated processes

• Strong product and technical curiosity that translate to clear packaging, positioning, and messaging

• Demonstrated quantitative analytical skills for analyzing campaign performance, evaluating lifecycle metrics, and making data-driven recommendations.

• Exceptional writing and communication skills

• A high “say-do” ratio in executing and delivering impact

Compensation & Rewards:

In Spain, the base compensation range for this role is EUR 82,988 - EUR 99,586. Actual compensation may vary based on level, experience, and skillset as assessed throughout the interview process. All of our roles include Restricted Stock Units (RSUs), giving every team member ownership in Grafana Labs' success. We believe in shared outcomes—RSUs help us stay aligned and invested as we scale globally.

**Compensation ranges are country specific. If you are applying for this role from a different location than listed above, your recruiter will discuss your specific market’s defined pay range & benefits at the beginning of the process.*

Why You’ll Thrive at Grafana Labs:

• 100% Remote, Global Culture -As a remote-only company, we bring together talent from around the world, united by a culture of collaboration and shared purpose.

• Scaling Organization – Tackle meaningful work in a high-growth, ever-evolving environment.

• Transparent Communication – Expect open decision-making and regular company-wide updates.

• Innovation-Driven – Autonomy and support to ship great work and try new things.

• Open Source Roots – Built on community-driven values that shape how we work.

• Empowered Teams – High trust, low ego culture that values outcomes over optics.

• Career Growth Pathways – Defined opportunities to grow and develop your career.

• Approachable Leadership – Transparent execs who are involved, visible, and human.

• Passionate People – Join a team of smart, supportive folks who care deeply about what they do.

• In-Person onboarding - We want you to thrive from day 1 with your fellow new ‘Grafanistas’ to learn all about what we do and how we do it.

• Balance is Key - We operate a global annual leave policy of 30 days per annum. 3 days of your annual leave entitlement are reserved for Grafana Shutdown Days to allow the team to really disconnect. **We will comply with local legislation where applicable.*

Equal Opportunity Employer:

*Grafana Labs is an equal opportunities employer. We welcome applications from everyone regardless of race, colour, nationality, origin, caste, *