Product marketing manager for observability

Grafana; United States; Remote; USD 130,000 - 170,000; Full time

Benefits offered by this job

RSUs

100% Remote

Global culture

Annual leave 30 days + shutdown days

Job summary

Grafana Labs ищет опытного маркетолога продукта для формирования ценности, позиционирования и go-to-market стратегий. Вы будете сотрудничать с командами продукта, инженерии и продаж, создавая материалы и программы на протяжении всего пути клиента.

Условия включают 100% удалённую работу, RSU и глобальную культуру. Ожидаются сильные навыки коммуникации и управления проектами, а также опыт в технологиях с открытым кодом.

Qualifications

• 4+ года опыта в product marketing, solutions marketing или product management.
• Опыт маркетинга и продаж технической аудитории.
• Страсть к open source, cloud native и инфраструктурным технологиям.
• Умение доводить сложные проекты до конца.
• Умение точно объяснять ценность технических продуктов заказчикам и продажам.
• Опыт автономного запуска продуктов или функций в команде.
• Опыт работы с AI-инструментами (ChatGPT, Claude) для автоматизации сообщений.
• Умение работать с различными внутренними и внешними стейкхолдерами.
• Сильное любопытство к упаковке, позиционированию и коммуникации.
• Отличные навыки письма и коммуникации.
• Высокий уровень выполнения обещаний и результатов.

Responsibilities

• Партнерство с PM для определения ценности продукта, коммуникаций и GTM-стратегии.
• Создание материалов: reference-архитектуры, руководства по внедрению, подробная информация о продукте.
• Владение кампаниями на протяжении всего цикла клиента: позиционирование, удержание, апселл.
• Проведение рыночных и клиентских исследований, анализ конкурентов и возможностей.
• Обучение GTM и продаж: обучение и поддержка команд, обеспечение взаимодействия с клиентами, партнёрами и потенциальными клиентами.

Skills

Product marketing

Solutions marketing

Product management

Technical audience

Open source

Cloud native

Project management

AI tools

Stakeholder management

Technical messaging

Data analysis

Written communication

Say-do competence

Tools

ChatGPT

Claude

Job description

Описание: Grafana Labs is the company behind Grafana Cloud, the fully managed observability platform trusted by more than 10,000 organizations to ensure reliability, resolve incidents faster, and optimize telemetry at scale.

Задачи:

Actively partner with and teach product managers to define product value, messaging, and go-to-market strategy, from competitive positioning to sales enablement collateral. Partner with product management, engineering and various go-to-market functions to create materials that help customers evaluate and adopt our products: reference architectures, implementation guides, detailed product information and more. Own customer lifecycle campaigns (competitive positioning, retention, upsell/cross-sell) to strategically shape marketing programs and drive growth across the entire customer journey. Conduct market and customer research to understand pain points, competition and opportunities. Teach go-to-market and sales teams our products’ capabilities and the value they provide, deliver training and enablement, ensure customer facing teams are able to effectively engage with customers, partners, and prospects.

Требования:

• 4+ years of relevant experience (product marketing, solutions marketing, product management)
• Experience with marketing and selling to a technical audience
• A passion for open source, cloud native, and infrastructure technologies
• Proven ability to take on complex projects and efficiently drive them from start to finish
• Ability to clearly articulate the value of technical products to customers and sellers alike
• Experience leading product or feature launches autonomously as well as part of a team
• Experience working with AI tools like ChatGPT and Claude to automate messaging and workflows
• Comfort working with a variety of internal and external stakeholders in complicated processes
• Strong product and technical curiosity that translate to clear packaging, positioning, and messaging
• Demonstrated quantitative analytical skills for analyzing campaign performance, evaluating lifecycle metrics, and making data-driven recommendations.
• Exceptional writing and communication skills
• A high “say-do” ratio in executing and delivering impact

Условия:

• In the UK, the base compensation range for this role is GBP 91,755 - GBP 110,106.
• All of our roles include Restricted Stock Units (RSUs), giving every team member ownership in Grafana Labs' success.
• 100% Remote, Global Culture - As a remote-only company, we bring together talent from around the world, united by a culture of collaboration and shared purpose.
• Scaling Organization – Tackle meaningful work in a high-growth, ever-evolving environment.
• Transparent Communication – Expect open decision-making and regular company-wide updates.
• Innovation-Driven – Autonomy and support to ship great work and try new things.
• Open Source Roots – Built on community-driven values that shape how we work.
• Empowered Teams – High trust, low ego culture that values outcomes over optics.
• Career Growth Pathways – Defined opportunities to grow and develop your career.
• Approachable Leadership – Transparent execs who are involved, visible, and human.
• Passionate People – Join a team of smart, supportive folks who care deeply about what we do and how we do it.
• In-Person onboarding - We want you to thrive from day 1 with your fellow new ‘Grafanistas’ to learn all about what we do and how we do it.
• Balance is Key - We operate a global annual leave policy of 30 days per annum. 3 days of your annual leave entitlement are reserved for Grafana Shutdown Days to allow the team to really disconnect.