Senior Product Marketing Manager

Foley; United States; Remote; USD 150,000 - 210,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401(k) with company match

Paid time off and holidays

Wellness programs

Employee assistance program

Job summary

Foley is seeking a senior product marketing leader to shape positioning, pricing, packaging, launch, and go-to-market for our platform. You will build the product marketing function and collaborate across Product, Sales, Customer Success, Finance, and Marketing to turn market insight into measurable results and trusted AI claims.

This hands-on role requires a practical launch process, strong product training, and the ability to bring AI capabilities to market with defensible messaging.

Qualifications

• 7+ years of B2B SaaS product marketing experience with ownership of launches and outcomes.
• Hands-on pricing and packaging experience from analysis through rollout and results.
• Proven ability to build product training that changes field behavior and improves ramp/win rates.
• Experience positioning AI or AI-enabled capabilities with careful, trustworthy claims.

Responsibilities

• Lead positioning and messaging across segments and personas, aligning with Foley’s narrative and ensuring claims are accurate and supportable.
• Own pricing and packaging architecture; build recommendations with Product and Finance and drive rollout after leadership decision.
• Drive product launches end-to-end with Product Management, including readiness, customer communications, and post-launch adoption.
• Develop product training and certification for BDRs, AEs, and CSMs with Sales Ops and Enablement; measure impact on readiness and ramp time.
• Turn customer and competitive insight into actions through win/loss analysis and market research informing cross-functional decisions.
• Build the function by setting priorities, communicating evidence-based recommendations to leadership, and applying AI workflows to improve processes.

Skills

B2B SaaS product marketing

Pricing & packaging

Product launches

AI product marketing

Job description

Foley is looking for a senior product marketing leader to shape how we position, price, package, launch, and sell our platform. You will build the product marketing function and work closely with Product, Sales, Customer Success, Finance, and Marketing to turn customer and market insight into clear decisions and measurable results. This is a hands‑on role for someone who can create a practical launch process, strengthen product training, and help bring AI capabilities to market with claims buyers can trust.

What you’ll do

• Lead positioning and messaging across customer segments and personas, partnering with the VP of Marketing on Foley’s company narrative and ensuring product, AI, and compliance claims are accurate and supportable.

• Own pricing and packaging strategy: define the architecture for tiers, add‑ons, and AI capabilities; build recommendations with Product and Finance; and lead the rollout after senior leadership makes the final decision.

• Run product launches with Product Management, from launch tiering and readiness through customer communications and post‑launch adoption. Build a repeatable process that gives Sales and Customer Success time to prepare.

• Build product training and certification for BDRs, AEs, and CSMs with Sales Operations and Enablement, including demos, talk tracks, objection handling, and competitive materials. Measure the effect on readiness and ramp time.

• Turn customer and competitive insight into action through win/loss analysis, voice‑of‑customer work, and market research that informs Product, Sales, and Marketing decisions.

• Build the function: set priorities and metrics, communicate evidence‑backed recommendations to leadership, and use AI workflows to improve how product marketing works.

Who you are

• 7+ years of B2B SaaS product marketing experience, including ownership of launches and their outcomes.

• Hands‑on pricing and packaging experience, from analysis and recommendations through rollout and measured business results.

• A record of building product training that changes field behavior, along with the ability to show results such as faster ramp, stronger adoption, or improved win rates.

• Experience positioning or commercializing AI or agentic capabilities and building practical AI workflows within product marketing, with sound judgment about claims and accuracy.

• Strong executive communication and cross‑functional influence, including the ability to make decisions with partners you do not manage and explain results using a defensible baseline and timeframe.

• A builder’s mindset suited to establishing processes and priorities in a developing function. Experience in vertical SaaS, regulated markets, multiple customer segments, or a PE‑backed business is helpful, but not required.

Location: Location:

This role may be based remotely out of the following states: Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kansas, Massachusetts, Maryland, Michigan, Missouri, Nebraska, New Hampshire, New Jersey, New York, North Carolina, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Virginia, Wisconsin

About us

At Foley, we’re reimagining how safety‑sensitive industries hire, stay compliant, and manage risk. We’ve evolved into a modern SaaS company with an all‑in‑one, AI‑ready platform that helps transportation, construction, distribution, and utility businesses operate faster, smarter, and safer.

As we continue to grow, we’re looking for curious, strategic thinkers who thrive in complexity, are motivated by making an impact, and want to join a team that’s passionate about building great products and supporting customers. Our core values — Teammateship, Grit, and Innovation — guide everything we do. Whether we’re collaborating internally or helping customers, we approach every challenge with optimism, humor, and a shared commitment to success.

Benefits

• medical, dental, and vision coverage
• a 401(k) with company match
• paid time off and holidays
• wellness programs
• an employee assistance program

Equal Employment Opportunity

Foley is an Equal Opportunity Employer.

We celebrate diversity and are committed to creating an inclusive environment for all employees.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, or any other legally protected characteristic.

Reasonable Accommodations

If you require a reasonable accommodation during the application or interview process, please contact us at [e-mail]

Employment Status

Employment with Foley is on an at‑will basis. Nothing in this job posting or in future communications should be construed as a contract of employment.

Massachusetts Applicants:

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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