Principal Product Manager, Compliance and Payments (New Markets)

Procore; Austin (TX); On-site; USD 198,000 - 273,000; Full time

Job summary

Procore is seeking a Principal Product Manager to lead the Procore Pay initiative from Austin, TX. You will identify markets and segments, size opportunities, and validate product-market fit with evidence-backed strategies, partnering across Engineering, UX, Marketing, Sales, and Compliance.

You will own discovery, define entry criteria, and drive release plans with pilots and bets to generate revenue growth. Immediate joiners are preferred.

Qualifications

• 7+ years of product management or equivalent experience.
• Experience launching new markets or products with funded, revenue-generating initiatives.
• Expertise in opportunity assessment, market sizing, and product-market fit validation.
• Discovery techniques through customer interviews, market and competitive analysis, prototype testing.
• Strong quantitative skills; ability to analyze data and synthesize insights.
• Autonomy in ambiguous environments; ability to lead without formal authority.
• Excellent written and verbal communication, building buy-in among senior stakeholders.
• Experience in Construction Compliance, Payments, fintech, or B2B marketplace preferred; construction industry a plus.

Responsibilities

• Lead opportunity assessments for new markets and segments with defensible recommendations.
• Validate product-market fit for Procore Pay in new markets and define entry criteria.
• Craft vision, assessments, and product briefs; justify decisions with data and logic.
• Break large initiatives into logical phases delivering customer value incrementally.
• Lead discovery with customers, prospects, and industry participants; synthesize findings.
• Partner with Engineering and UX to translate strategy into requirements and assess risks.
• Drive go-to-market readiness with Marketing, Sales, Enablement, and Compliance.
• Define initiative-level outcomes and report progress to executives.
• Mentor product managers and contribute to hiring panels.

Skills

Product management

Market sizing

Discovery techniques

Customer interviews

Competitive analysis

Prototype testing

Data analysis

Executive communication

Autonomy in ambiguity

Cross-functional collaboration

Fintech / Payments domain

B2B marketplace experience

Job description

We're looking for aPrincipal Product Managerto join Procore'sProduct & Technology organization, supporting our Procore Pay business. In this role, you'll identify, size, and validate the next set of markets and segments for Procore's Compliance and Payments products, turning early signals into fully formed strategies backed by evidence.Your primary goal is to determine where Procore Pay can win next — and to prove product-market fit in those markets before we scale investment behind them.

As aPrincipal Product Manager, you'll partner withEngineering, UX, Product Marketing, Sales, Finance, Risk & Compliance, and Payments leadershipto move opportunities from a hypothesis to a funded, launched, revenue-generating product line. Use youropportunity assessment and market sizing rigor, customer discovery expertise, and ability to operate independently in ambiguityto expand the Procore Pay product and open new revenue streams for Procore.This is a rare chance to shape a strategically critical, high-growth part of Procore's business with real autonomy and executive visibility—

This position reports into theDirector of Product Management, Procore Payand will be based in our Austin, TX office. We're looking for someone to join us immediately.

What you'll do:

• Lead opportunity assessments for new markets and segments, sizing the opportunity and making a clear, defensible recommendation on whether and how Procore should enter.

• Validate product-market fit for existing Procore Pay capabilities in new markets, defining the discovery plan, entry criteria, and evidence required before we commit resources.

• Craft the vision, opportunity assessments, and product briefs for your area, explaining the "why" with sound logic that holds up to executive scrutiny.

• Take large, ambiguous strategic initiatives and break them into logical, sequenced phases that deliver value to customers along the way.

• Lead discovery with customers, prospects, and industry participants, facilitating workshops with department leaders and directors and synthesizing findings into actionable insights.

• Partner with Engineering and UX as a peer leader to translate market strategy into requirements, anticipating risk factors across outcome potential, competitive landscape, technical feasibility, and user experience.

• Drive go-to-market readiness with Marketing, Sales, Enablement, Support, Risk, and Compliance, designing release plans that generate fast learning through pilots and betas.

• Define initiative-level customer and business outcomes, track progress against them, and communicate results in a compelling way across Procore.

• Mentor product managers and contribute to hiring panels, raising the bar for product craft across the team.

What we're looking for:

• 7+ years of product management or equivalent experience, including ownership of a large or strategically important product area.

• Demonstrated track record of new market or new product entry: taking a small, unproven idea and developing it into a funded, launched, revenue-generating initiative.

• Expertise in opportunity assessment, market sizing, and product-market fit validation, with the judgment to recommend against an opportunity when the evidence doesn't support it.

• Expert command of discovery techniques through customer interviews, market and competitive analysis, prototype testing, and the ability to synthesize findings into trends others can act on.

• Strong quantitative skills, with the ability to pull and analyze data independently and combine it with qualitative insight to make high-leverage decisions quickly.

• Proven ability to work autonomously amid significant ambiguity, serving as the connective tissue when ownership is unclear and biasing toward forward progress.

• Excellent written and verbal communication, with a history of building buy-in among senior stakeholders across multiple functions without formal authority.

• Construction Compliance, Payments, fintech, or B2B marketplace experience strongly preferred; construction industry experience is a plus.

Additional Information

Base Pay Range:

198,240.00 - 272,580.00 USD Annual

This role may also be eligible for Equity Compensation and/or Bonus Incentive Compensation. Procore is committed to offering competitive, fair, and commensurate compensation. Actual compensation will be based on a candidate’s job-related skills, experience, education or training, and location.

For Los Angeles County (unincorporated) Candidates:

Procore will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable federal, state, and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.

A criminal history may have a direct, adverse, and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. appropriately managing, accessing, and handling confidential information including proprietary and trade secret information, as well as accessing Procore's information technology systems and platforms; 2. interacting with and occasionally having unsupervised contact with internal/external customers, stakeholders, and/or colleagues; and 3. exercising sound judgment.