Senior Product Marketing Manager

Adobe Systems GmbH; San Jose (CA); On-site; USD 120,000 - 214,000; Full time

Job summary

A leading company seeks a B2B specialist to enhance business growth as part of a high-performing team. This role supports the Adobe Real-Time Customer Data Platform, focusing on go-to-market strategies and customer success initiatives. Candidates should possess strong expertise in B2B marketing concepts and a proven track record. Join us to make an impact in the industry!

Qualifications

• 6-10 years of work experience in B2B product marketing.
• Proficiency in B2B concepts and systems.
• Ability to translate technical capabilities into customer benefits.

Responsibilities

• Lead go-to-market strategy and execution for new features.
• Develop collateral for training sales teams.
• Conduct competitive analysis in B2B CDP space.

Skills

B2B product marketing

product management

customer data platforms

communication

strategic thinking

Education

Bachelor's degree in marketing, business or related field

Job description

JOB LEVEL

P40

EMPLOYEE ROLE

Individual Contributor

The opportunity

Seeking a B2B specialist to enhance business growth, skilled in customer data platforms (CDPs), product marketing, or product management. We’re looking for a product marketer to join a high performing team to identify new opportunities and develop winning strategies, ensure go-to-market impact, and drive customer success and industry leadership!

What you’ll do

This role will lead projects that drive the growth and continued leadership of Adobe Real-Time Customer Data Platform (CDP), B2B Edition. Key areas of ownership include:

• Lead go-to-market strategy and execution for new features and capabilities
• Partner with product management and engineering leads from ideation through general availability of new releases and feature enhancements
• Craft messaging and positioning highlighting feature benefits and value to customers and prospects
• Develop collateral to train sales teams and excite customers about upcoming innovations
• Stay current with industry trends and conduct competitive analysis of offerings in the B2B CDP space and wider ecosystem
• Develop joint positioning and go-to-market strategies with other Adobe product teams and technology partners
• Accelerate deals by working with sales to provide pricing and deal support
• Quantify market opportunities and support internal pricing strategy and finance teams with forecasting and modeling
• Fuel business growth through pipeline tracking and analysis
• Power customer success by monitoring usage and adoption and finding opportunities to help customers realize value!

What you need to succeed

• 6-10 years of work experience in B2B product marketing, product management, marketing technology, or advertising technology with deep focus and expertise in business-to-business operating models
• Proficiency in B2B concepts and systems: Buyer personas, buying groups, lead management, account nurturing, ABM, CRM, marketing automation, etc.
• Ability to translate technical capabilities into B2B customer benefits and value by simplifying complex concepts with excellent visual, written, and verbal communication
• Proven success leading multiple product marketing-related initiatives involving cross-functional stakeholders
• Competency producing insights from quantitative and qualitative data and offering strategic suggestions to inspire action
• Enthusiastic about establishing credibility and collaborating with colleagues from various fields and subject areas

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $120,700 -- $213,400 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Internal Opportunities

Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!

Put your best foot forward:

1. Update your Resume/CV and Workday profile – don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.

2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.

3. Check out these tips to help you prep for interviews.

4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll.

Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.

At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is proud to be anEqual Employment Opportunityemployer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.Learn more.

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