Senior Product Marketing Manager

Samsung Electronics America; Plano (TX); On-site; USD 95,000 - 135,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k)

Employee Purchase Program

Tuition Assistance

Paid Time Off

Job summary

Samsung Electronics America, Inc. is seeking a Senior Product Marketing Manager for the Digital Appliance organization to drive market growth through strategic positioning and customer engagement.

You will lead go-to-market strategies, conduct competitive analyses, and collaborate with cross-functional teams to develop marketing materials, sales tools, and training resources. Strong forecasting and account relationship skills will be essential for success.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 8+ years of experience in product marketing or related role.
• Strong analytical skills with market research and competitive analysis.

Responsibilities

• Develop go-to-market strategies for product launches and lifecycle management.
• Conduct in-depth competitive analysis to identify market trends and pricing strategies.
• Collaborate with cross-functional teams to create marketing materials, sales tools, and training resources.
• Manage forecasting and inventory planning to optimize product availability and sales performance.
• Build and maintain relationships with national and regional accounts to drive engagement and satisfaction.

Skills

Analytical skills

MS Office

Communication skills

Presentation skills

Education

Bachelor's degree in Marketing/Business

MBA or advanced degree

Tools

Excel

PowerPoint

Job description

Position SummaryThis role is not eligible for immigration sponsorshipSamsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.Role and ResponsibilitiesThe Senior Product Marketing Manager will lead strategic marketing initiatives for the Digital Appliance organization, focusing on product positioning, competitive analysis, and customer engagement to drive market growth and achieve business objectives.Position ObjectiveDevelop and execute comprehensive go-to-market strategies for product launches and lifecycle management.Conduct in-depth competitive analysis to identify market trends, pricing strategies, and product positioning.Collaborate with cross-functional teams to create marketing materials, sales support tools, and training resources.Manage forecasting and inventory planning to optimize product availability and sales performance.Build and maintain strong relationships with key national and regional accounts to drive customer engagement and satisfaction.Skills and QualificationsMinimum Qualifications:Bachelor's Degree in Marketing, Business Administration, or a related field.8+ years of experience in product marketing or a related role.Strong analytical skills with experience in market research and competitive analysis.Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).Excellent communication and presentation skills.Preferred Qualifications:MBA or advanced degree in Marketing or Business.Experience working with online and big-box retailers.Knowledge of digital marketing tools and platforms.#LI-Onsite#LI-BC1Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 12 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.To ensure a fair and transparent recruitment process, please do not use GenAI tools during your interview unless explicitly permitted; failure to adhere to these guidelines may result in disqualification from the recruitment process.* Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page.At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.Reasonable Accommodations for Qualified Individuals with Disabilities During the Application ProcessSamsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or [e-mail] for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.