Marketing Manager

Bridge Investment Group; Orlando (FL); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical, Dental, Vision insurance

401(k) with company match up to 6%

Paid Time Off & 11 holidays

Parental leave

Job summary

Bridge Investment Group is seeking a Marketing Manager to drive occupancy and strengthen the Bridge Senior Living brand across 19+ communities. You will translate strategy into executable programs, collaborate with operations, sales, and executives, and manage digital, print, and events to support lead generation and growth.

You will oversee campaigns, analytics, and marketing operations while leading a portfolio-wide marketing effort aimed at delivering measurable results and exceptional

Qualifications

• Bachelor's degree in Marketing or related field.
• 6+ years of marketing experience, preferably supporting a multi-site portfolio.
• Experience executing integrated marketing campaigns across digital, social media, email, print, and events.
• Strong project management and organizational skills with ability to manage multiple priorities and deadlines.
• Excellent written and verbal communication with detail orientation.
• Experience with CRM platforms, CMS, email platforms, Google Analytics, social tools, and Canva.

Responsibilities

• Translate strategy into execution across a 19+ portfolio of senior living communities.
• Partner with community leadership to support local marketing initiatives while maintaining brand standards.
• Execute integrated marketing campaigns across digital, print, social media, email, events, and reputation management.
• Support digital marketing initiatives, website content updates, and marketing automation to drive engagement and occupancy.
• Lead social media execution by managing content, approvals, training, and platform best practices across the portfolio.
• Develop marketing materials and sales enablement tools to support outreach and lead generation.
• Coordinate community photography, marketing assets, print production, outdoor advertising, and events.
• Support acquisitions, dispositions, and new community onboarding for seamless brand transitions.
• Track budgets, marketing performance, and campaign analytics across multiple projects.
• Build trusted relationships with community teams, agency partners, and executive leadership.

Job description

Make an Impact

As the Marketing Manager, you'll play a critical role in driving occupancy and strengthening the Bridge Senior Living brand across our 19+ and growing portfolio of senior living communities. This role is designed for a highly organized marketing professional who thrives on turning strategy into execution, building strong partnerships, and delivering marketing programs that make a measurable impact.

You will serve as the primary connection between the Support Center Marketing and our community leaders, partnering closely with operations, sales, executive leadership, and agency partners to bring marketing initiatives to life. From digital marketing and social media to event marketing, reputation management, email campaigns, and sales enablement, your work will directly support lead generation, occupancy growth, and the exceptional experience Bridge is known for.

What You’ll Do

• Translate corporate marketing strategy into consistent execution across a 19+ and growing portfolio of senior living communities.
• Partner with community leadership to support local marketing initiatives while ensuring brand standards and marketing best practices are maintained.
• Execute integrated marketing campaigns across digital, print, social media, email, events, and reputation management.
• Support digital marketing initiatives, website content updates, and marketing automation programs that drive engagement and occupancy.
• Lead social media execution by managing content, approvals, training, and platform best practices across the portfolio.
• Develop marketing materials and sales enablement tools that support community outreach and lead generation.
• Coordinate community photography, marketing assets, print production, outdoor advertising, and event marketing initiatives.
• Support acquisitions, dispositions, and new community onboarding to ensure seamless brand transitions.
• Track budgets, marketing performance, and campaign analytics while managing multiple projects in a fast-paced environment.
• Build trusted relationships with community teams, agency partners, and executive leadership to ensure marketing initiatives are delivered with excellence.

What You Should Bring

• Bachelor's degree in Marketing, Business, Journalism, or a related field.
• 6+ years of marketing experience, preferably supporting a multi-site portfolio or multi-location organization.
• Experience executing integrated marketing campaigns across digital, social media, email, print, and events.
• Strong project management and organizational skills with the ability to manage multiple priorities and meet critical deadlines.
• Excellent written and verbal communication skills with exceptional attention to detail.
• Experience with CRM platforms, content management systems, email marketing platforms, Google Analytics, social media management tools, and online creative platforms such as Canva.
• Working knowledge of marketing analytics, budgeting, and campaign performance reporting.
• A collaborative mindset with the ability to build strong relationships across community teams, agency partners, and executive leadership.
• A proactive, solutions-oriented approach with a passion for delivering high-quality work and driving results.

Benefits Overview

Bridge Investment Group offers a comprehensive and competitive benefits package designed to support the health, financial security, and well‑being of our employees. Benefits eligibility and availability vary based on position, employment status (full‑time or part‑time), and length of service, and are subject to change in accordance with plan terms. This summary highlights key benefits and does not constitute a guarantee of coverage. Specific benefits and eligibility requirements will be provided at the time of offer.

Benefits May Include

Health & Insurance Benefits

• Comprehensive insurance options, including Medical, Dental, and Vision.
• Optional coverage such as Critical Illness, Accident, Legal & Identity Theft, and Pet Insurance.
• Company‑paid Life Insurance, with the option to purchase additional coverage.
• Company‑paid Long‑Term Disability coverage.
• Access to a benefits concierge service for personalized support.
• Access to mental health and well‑being resources.

Retirement

• 401(k) Plan with dollar‑for‑dollar company match up to 6% of pay.
  • Contributions are fully vested immediately.
  • Eligible employees are automatically enrolled at a 4% contribution rate.
  • Eligibility requires a minimum age of 21 and at least 60 days of service.

Time Away From Work

• Paid Time Off (PTO).
• 11 paid holidays annually.

Parental Leave

• Following six (6) months of employment, eligible employees may receive:
  • Four (4) weeks of paid parental leave as a primary caregiver, or
  • Two (2) weeks of paid parental leave as a secondary caregiver.
• Following two (2) years of employment, eligible primary caregivers may receive up to twelve (12) weeks of paid parental leave per birth, adoption, or placement.

Learning & Development

• Tuition Reimbursement of up to $5,000 per year for pre‑approved education expenses.
  • Repayment obligations may apply if employment ends prior to 24 months.

We at Bridge acknowledge and appreciate the uniqueness of each individual, understanding that our people are the key to our success. We are committed to fostering an inclusive environment where everyone feels respected and valued. Our dedication extends beyond our business goals to making a positive impact in our communities and upholding Sustainability and Responsibility (S&R) principles at our properties and corporate locations. We evaluate all candidates based on merit, without any discrimination based on race, color, religion, sex, age, disability, sexual orientation, national origin, or any other category protected by law. As an equal opportunity employer, we are devoted to creating an inclusive hiring process. We actively work to eliminate barriers and provide reasonable accommodations to qualified individuals with disabilities. Our goal is to provide fair opportunities and access throughout the recruitment, hiring, and employment experience.

If you need accommodations related to a disability or any other protected status during the recruitment process, please email [e-mail].

Want to talk with someone about Bridge Culture?

At Bridge, we understand that joining a new workplace is a significant decision. To help you gain deeper insights into our culture, we offer "Culture Conversations." This initiative reflects our commitment to transparency, diversity, and inclusivity.

Culture Conversations are voluntary, one‑on‑one sessions designed for applicants to connect directly with our diverse staff members. It’s your chance to explore the Bridge work environment, ask questions, and get a genuine feel for what it’s like to be part of our team.

How It Works

Culture Conversations are entirely voluntary. Feel free to opt in based on your comfort and curiosity. Choose Your Conversation Partner: We believe in the power of choice. Browse through our diverse group of staff members and select someone you’d like to have a conversation with. This ensures that you connect with someone whose experiences and insights align with your interests. No Impact on the Hiring Process: Your decision to participate or not in Culture Conversations has no bearing on the hiring process. We value your time and references.

Why Participate

You get to have a firsthand understanding of our workplace culture. Informed decisions lead to fulfilling careers. Culture Conversations empower you with the information needed to make the right choice for your professional journey.

• Personalized Connection: Connect with an employee who resonates with your professional interests.
• Inclusivity: Embrace diversity by choosing a conversation partner from various backgrounds and roles.