Senior Product Marketing Manager

Recruiting from Scratch; New York (NY); Hybrid; USD 125,000 - 150,000; Full time

Job summary

Recruiting from Scratch seeks a Senior Product Marketing Manager for Semgrep, a leading cybersecurity firm. This pivotal role bridges product, sales, and marketing to enhance the go-to-market strategy, ensuring that innovative security solutions reach the right audiences effectively. The ideal candidate will have extensive experience in product marketing, focusing on technical customers, and possess strong communication and cross-functional collaboration skills.

Benefits

90% medical coverage for employee + dependents

100% dental & vision for employee + dependents

Significant equity grants (ISOs)

Hybrid work model (1-2 days onsite)

Qualifications

• 4+ years in a product marketing, developer advocacy, or product management role.
• Experience marketing to technical audiences (developers, security engineers, DevOps).
• Strong cross-functional experience working with sales, product, and engineering.

Responsibilities

• Develop and execute product launches for new features.
• Own messaging, positioning, and competitive differentiation.
• Translate technical value into clear, compelling content.

Skills

Communication skills

Marketing to technical audiences

Cross-functional collaboration

Job description

Who is Recruiting from Scratch : Recruiting from Scratch is a premier talent firm that focuses on placing the best product managers, software, and hardware talent at innovative companies. Our team is 100% remote and we work with teams across the United States to help them hire. About the client :

Title of Role :

Senior Product Marketing Manager

Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience. Location :

San Francisco, CA or New York, NY (Hybrid) Company Stage of Funding :

Growth Stage (~$100M+ raised) Office Type :

Hybrid (1–2 days / week in SF office or NYC) Salary :

165,000 – $190,000 base + equity Company Description

Semgrep is a high-growth cybersecurity company revolutionizing secure software development. As creators of the industry’s most popular static application security testing (SAST) tool, the team has built the

to help organizations catch and remediate vulnerabilities early—without slowing down developers. With backing from top-tier investors (Felicis, Lightspeed, etc.), 175+ team members, and customers like Snowflake, Lyft, and Figma, Semgrep is quickly becoming the default security platform for modern engineering teams. What You Will Do

As a

Senior Product Marketing Manager , you’ll play a pivotal role in driving go-to-market success by clearly articulating the value of Semgrep’s products to security and engineering stakeholders. You’ll work across functions—product, sales, marketing, and community—to shape positioning, launch new features, and build the tools that help Semgrep stand out in a competitive AppSec landscape. Key responsibilities include : Develop and execute product launches for new features and capabilities

Own messaging, positioning, and competitive differentiation

Translate technical value into clear, compelling content (e.g., one-pagers, decks, web copy)

Partner with sales and pre-sales to create high-impact enablement materials

Conduct user research and synthesize field insights to guide strategy

Collaborate closely with product managers and developer advocates

Contribute to community and demand generation programs

Ideal Candidate Background

4+ years in a product marketing, developer advocacy, or product management role

Experience marketing to technical audiences (developers, security engineers, DevOps)

Strong cross-functional experience working with sales, product, and engineering

Ability to create effective GTM content informed by research, customer feedback, and market dynamics

Experience at a growth-stage or early-stage startup

Excellent communication skills across media and formats

Familiarity with software development workflows and application security concepts

Nice to Have

Background in AppSec, DevSecOps, or developer tooling

Strong understanding of code scanning, dependency management, or secrets detection

Experience with iterative GTM testing and experimentation

Based in or open to working hybrid from San Francisco (ideal), or New York

Compensation, Benefits, and Other Details

Competitive base salary : $165,000 – $190,000

Significant equity grant (ISOs), estimated value between $185,000 – $290,000

Health benefits : 90% of medical, 100% of dental & vision for employee + dependents

Hybrid work : 1–2 days / week onsite in SF or NYC

Full-time, high-impact role with rapid hiring timeline (2 open headcount)

This is a rare opportunity to join a cutting-edge cybersecurity company at a pivotal moment of growth. If you love shaping narratives, launching impactful products, and empowering developers to ship secure code—this role is for you.

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