Senior Product Marketing Manager

AlphaSense Oy; New York (NY); On-site; USD 140,000 - 190,000; Full time

Job summary

AlphaSense in New York seeks a seasoned, highly technical product marketer to own the API, cloud hosting, and security-related launches. You will shape positioning and messaging that differentiates AlphaSense in the market and drive go-to-market strategies for technical buyers.

You’ll partner with Product, Sales, Enablement, and Marketing to influence roadmaps, launch new features, create compelling narratives, and accelerate pipeline and adoption across enterprise deals.

Qualifications

• 6–8+ years in B2B product marketing for complex enterprise software.
• Proven ability to build positioning and launch strategies.
• Comfort translating deep technical details for tech and non-tech audiences.
• Experience with financial services audiences preferred.

Responsibilities

• Define clear, compelling positioning and messaging for AlphaSense’s API, cloud, and security-related features by leveraging deep market, product, and customer insights.
• Partner with Solution Marketing to build targeted programs that highlight the security and extensibility of the platform, driving customer confidence during high-stakes renewals and enterprise-wide expansions.
• Partner with Product and Engineering to ensure launches include the necessary technical content (e.g. technical FAQs, architecture diagrams, and security white papers) required for market readiness.
• Be an expert on product adoption and ROI, providing actionable insights to Product Management to refine roadmap and solution evolution.
• Collaborate with Customer Lifecycle, Sales, and Customer Success to optimize customer journeys that drive effective customer engagement and retention.
• Partner with Enablement to create and equip Sales and Customer Success teams with differentiated product narratives, custom demos, and competitive battlecards that articulate AlphaSense’s unique value.
• Conduct market and buyer research to uncover trends, opportunities, and competitive intelligence used to inform product strategy and Solution Marketing efforts.
• Partner with Content teams to create executive-level thought leadership and solution-focused content, including case studies and long‑form assets, that elevate AlphaSense’s market position.
• Translate complex product features into compelling benefits tailored to segment‑specific use cases, connecting product‑specific workflows to measurable customer outcomes.
• Partner with Customer Lifecycle, Enablement, and Solution Marketing teams to build targeted programs and enablement assets to support upsell, cross‑sell, and retention, driving customer expansion across priority segments.

Skills

Technical marketing

APIs & security

Data-driven

Executive storytelling

Job description

We’re looking for a seasoned, highly technical product marketer to own AlphaSense’s most technical product areas, covering our API, cloud hosting, and security-related launches. In this role, you’ll shape the positioning and messaging that differentiates AlphaSense in the market. You’ll drive impactful go-to-market strategies, ensuring that our technical value proposition is a sustainable competitive edge and maintains critical technical credibility in every enterprise deal. You’ll enable our teams to deepen customer engagement amongst executives and technical buyers, such as AI and IT leaders. You’ll partner closely with Product, Sales, Enablement, and Marketing to influence roadmap priorities, launch new features, and create product narratives that accelerate pipeline and adoption.

Responsibilities

• Define clear, compelling positioning and messaging for AlphaSense’s API, cloud, and security-related features by leveraging deep market, product, and customer insights.
• Partner with Solution Marketing to build targeted programs that highlight the security and extensibility of the platform, driving customer confidence during high-stakes renewals and enterprise-wide expansions.
• Partner with Product and Engineering to ensure launches include the necessary technical content (e.g. technical FAQs, architecture diagrams, and security white papers) required for market readiness.
• Be an expert on product adoption and ROI, providing actionable insights to Product Management to refine roadmap and solution evolution.
• Collaborate with Customer Lifecycle, Sales, and Customer Success to optimize customer journeys that drive effective customer engagement and retention.
• Partner with Enablement to create and equip Sales and Customer Success teams with differentiated product narratives, custom demos, and competitive battlecards that articulate AlphaSense’s unique value.
• Conduct market and buyer research to uncover trends, opportunities, and competitive intelligence used to inform product strategy and Solution Marketing efforts.
• Partner with Content teams to create executive-level thought leadership and solution-focused content, including case studies and long‑form assets, that elevate AlphaSense’s market position.
• Translate complex product features into compelling benefits tailored to segment‑specific use cases, connecting product‑specific workflows to measurable customer outcomes.
• Partner with Customer Lifecycle, Enablement, and Solution Marketing teams to build targeted programs and enablement assets to support upsell, cross‑sell, and retention, driving customer expansion across priority segments.

Who You Are

• 6-8+ years of experience in B2B product marketing, with a proven track record of building positioning, messaging, and launch strategies for complex enterprise software or AI solutions.
• A "technical translator" who is comfortable working with APIs, security frameworks (SOC2, encryption), and deployment options (single tenant, isolated cloud), with the ability to turn deep technical details into credible narratives for both technical and non-technical audiences.
• Data‑driven and analytically minded, leveraging product adoption data, competitive intelligence, and technical ROI metrics to identify market opportunities and inform the product roadmap.
• Excellent written and verbal communicator with experience delivering technical demos and presentations to highly technical executives, including CIOs, CTOs, and IT decision-makers.
• Strategic thinker who thrives in fast‑paced environments, combining operational rigor with the creativity needed to differentiate a highly technical platform in a competitive AI market.
• Experience working with financial services audiences (investment banking, buy‑side, private equity, or related) and an understanding of their specific security and compliance requirements is strongly preferred. 6-8+ years of experience in B2B product marketing, Proven track record of building positioning, messaging, and launch strategies for complex enterprise software or AI solutions, Comfortable working with APIs, security frameworks (SOC2, encryption), and deployment options (single tenant, isolated cloud), Ability to translate deep technical details into credible narratives for technical and non-technical audiences, Data-driven and analytically minded, Experience delivering technical demos and presentations to CIOs, CTOs, and IT decision-makers, Experience working with financial services audiences (investment banking, buy‑side, private equity) is strongly preferred