Senior Product Marketing Manager

Nice; Atlanta (GA); On-site; USD 110,000 - 160,000; Full time

Job summary

NiCE is seeking a Senior Product Marketing Manager to shape product positioning and go-to-market strategies for its AI-first Agentic AI line of business. You will collaborate with Product and Marketing to craft narratives, drive GTM plans, and ensure consistent messaging across channels.

The role requires strategic thinking with hands-on execution, stakeholder coordination, and a focus on AI-powered storytelling to maximize impact in a fast-evolving AI landscape.

Qualifications

• 5+ years of experience in Product Marketing.
• Experience in contact center, SaaS or AI environments.
• Ability to own initiatives end to end from strategy through execution.
• Strong understanding of SaaS and AI products and translating capabilities into customer value.
• Hands-on experience using AI tools and automation to improve marketing workflows.
• Excellent communication skills in English, written and spoken.
• Ability to thrive in a fast-paced, high-growth environment with multiple priorities.

Responsibilities

• Define and execute marketing plans including positioning, messaging, launches, and asset strategy.
• Partner with Product teams to align on roadmap, value propositions, and go-to-market strategy.
• Drive cross-functional initiatives with Analyst Relations, Competitive Intelligence, PR, Sales Enablement, and Evangelism to ensure consistent narratives and market impact.
• Develop clear, compelling messaging frameworks that differentiate products for target audiences.
• Create and elevate high-quality assets including presentations, thought leadership, launch materials, sales enablement content, one-pagers, and website copy.
• Apply an AI-first approach to product storytelling and internal workflows to improve efficiency and output quality.
• Strengthen Product Marketing’s role as a strategic partner by aligning priorities across stakeholders.
• Evolve Product Marketing processes, tools, and ways of working in a complex environment.
• Balance strategic thinking with hands-on execution to deliver high-quality outputs that drive business results.

Skills

Product marketing

AI SaaS

Strategy & storytelling

Go-to-market

Cross-functional leadership

Stakeholder management

English communication

Job description

At NiCE, we don’t limit our challenges. We challenge our limits. Always. We’re ambitious. We’re game changers. And we play to win. We set the highest standards and execute beyond them. And if you’re like us, we can offer you the ultimate career opportunity that will light a fire within you.

So, what's the role all about?

As a Senior Product Marketing Manager within NiCE’s Agentic AI line of business, you will take ownership of shaping how our products are positioned, communicated, and brought to market. You will work closely with Product and Marketing teams to define compelling narratives, drive go to market strategies, and ensure consistent, high impact messaging across all channels.

This role operates at the intersection of strategy and execution, requiring strong collaboration across multiple product teams and adjacent functions. You will play a key role in aligning stakeholders, influencing roadmap discussions, and strengthening Product Marketing’s strategic voice within the organization.

You have an AI first mindset that thrives on solving challenges in new, creative ways. It is critical to apply this skill to storytelling that can distill sophisticated technology in new solutions and/or features into a clear and simple value proposition and to optimize workflows to maximize quality and efficiency.

Success in this role means delivering clear, differentiated messaging, enabling revenue teams, and driving measurable market impact in a fast-evolving AI landscape.

How will you make an impact

• Define and execute marketing plans including positioning, messaging, launches, and asset strategy
• Partner closely with Product teams to ensure early and continuous alignment on roadmap, value propositions, and go to market strategy
• Drive cross functional initiatives with Analyst Relations, Competitive Intelligence, PR, Sales Enablement, and Evangelism to ensure consistent narratives and coordinated market impact
• Develop clear, compelling messaging frameworks that differentiate products and resonate with target audiences
• Create and elevate high quality assets including presentations, thought leadership, launch materials, sales enablement content, one pagers, and website copy
• Apply an AI first approach to product storytelling and internal workflows to improve efficiency and output quality
• Strengthen Product Marketing’s role as a strategic partner by influencing decisions and aligning diverse stakeholder priorities
• Continuously evolve Product Marketing processes, tools, and ways of working to operate effectively in a complex environment
• Balance strategic thinking with hands on execution to deliver high quality outputs that drive business results

Have you got what it takes?

• 5+ years of experience in Product Marketing, preferably within the contact center, SaaS or AI environments
• Proven ability to own product marketing initiatives end to end, from strategy through execution
• Strong technical understanding of SaaS and AI products and the ability to translate capabilities into customer value
• Hands on experience using advanced AI tools and automation to improve marketing workflows and asset quality
• Strong stakeholder management skills with the ability to align cross functional teams in complex environments
• Excellent communication skills in English, both written and spoken
• Ability to operate effectively in a fast paced, high growth environment with multiple priorities
• Comfortable representing the company internally and externally, including presenting in webinars, events, and analyst engagements

What’s in it for you?

Join an innovative, fast growing organization at the forefront of AI, where you will have the opportunity to shape how cutting edge products are brought to market. You will work alongside high performing teams in a collaborative and dynamic environment, with strong opportunities for growth and impact.

If you are passionate about product marketing, AI innovation, and driving meaningful business outcomes, this could be your next big opportunity at NiCE.

Requisition ID: 11748

Reporting into: Sr. Product Marketing Team Manager

Role Type: Individual Contributor.

About NiCE

NICELtd. (NASDAQ: NICE)software products are used by 25,000+ global businesses, including 85 of the Fortune 100 corporations, to deliver extraordinary customer experiences,fight financial crimeand ensure public safety.Every day, NiCE software managesmore than120 million customer interactions and monitors3+billion financial transactions.

Known as an innovation powerhouse that excels in AI, cloud and digital, NiCE is consistently recognized as the market leader in its domains, with over 8,500 employees across 30+ countries.

NiCE is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, age, sex, marital status, ancestry, neurotype, physical or mental disability, veteran status, gender identity, sexual orientation or any other category protected by law.