Senior Product Marketing Leader, GovTech & SaaS

BSA Software; Michigan; Hybrid; USD 120,000 - 180,000; Full time

Job summary

BS&A Software seeks a Senior Product Marketing Manager to lead the go-to-market strategy for core product lines, shaping how municipalities see, choose, and adopt BS&A. You will own positioning, launch strategy, and market messaging while mentoring marketers and representing the market voice to Product, Sales, and leadership.

You will drive cross-functional launches, buyer research, and competitive intelligence, guiding demand generation and content.

Qualifications

• Bachelor's degree or equivalent experience in marketing, communications, or business.
• 7+ years in product marketing or B2B marketing, including 2+ years leading major launches or owning a product line, ideally SaaS.
• Track record of positioning and launches that measurably improved pipeline, win rate, or adoption.
• Exceptional writing, storytelling, and presentation skills with comfort speaking to executives and customers.
• Strong research and analytical skills; ability to turn data and customer input into strategy.
• Ability to lead and influence cross-functional teams without direct authority.
• Experience mentoring or coaching other marketers.
• Strong project management skills across several concurrent initiatives.

Responsibilities

• Own go-to-market strategy across multiple product lines, including positioning and messaging.
• Lead cross-functional launch plans for major products and releases, including pricing, packaging, campaigns, and post-launch measurement.
• Lead buyer research, win/loss analysis, and competitive intelligence; translate findings into leadership-ready recommendations.
• Design and measure Sales enablement programs, including pitch narratives, battlecards, RFP content, ROI tools, and training.
• Partner with Product to influence roadmaps, market sizing, and customer needs; be the voice of government buyers.
• Build a pipeline of customer references, case studies, and advisory relationships for campaigns and events.
• Guide Demand Gen and Content teams to ensure consistent, differentiated messaging across campaigns.
• Present strategy, results, and market insights to senior leadership and at industry events.
• Coach junior marketers and establish repeatable playbooks for messaging and launches.
• Define and report KPIs like pipeline influenced, win rate, adoption, and retention impact.

Skills

Writing skills

Storytelling

Presentation skills

Cross-functional collaboration

Analytical skills

Education

Bachelor's degree in Marketing/Communications/Business

Tools

HubSpot

Salesforce

Job description

BS&A Software seeks a Senior Product Marketing Manager to lead the go-to-market strategy for core product lines, shaping how municipalities see, choose, and adopt BS&A. You will own positioning, launch strategy, and market messaging while mentoring marketers and representing the market voice to Product, Sales, and leadership.

You will drive cross-functional launches, buyer research, and competitive intelligence, guiding demand generation and content.