Senior Product Marketing Lead, Web3 & Tokenization

Bitpanda; Town of Vienna (WI); Hybrid; USD 123,000 - 167,000; Full time

Benefits offered by this job

Hybrid work model

Stock option plan

Mental wellbeing resources via OpenUP

Extra paid time off 3 days after 6 mo

Udemy library access

Partner discounts & rewards

New parent leave benefits

Onsite dining benefits in Vienna/Berth

Job summary

Bitpanda is seeking a senior product marketer to own go-to-market for its Web3 products. You will craft positioning and messaging for retail, institutions and partners, lead the Web3 launch calendar and coordinate between product, marketing and sales teams to deliver compelling campaigns.

You will bridge regulatory requirements with creative execution, leveraging AI tools for research, drafting and measuring activation and retention. A hybrid setup and global growth are part of this role.

Qualifications

• 6+ years in product marketing within a regulated financial business or crypto firm.
• Knowledge of MiCA, MiFID and EU consumer credit rules shapes what you can say.
• German language skills a plus.
• Experience launching crypto or investing products and explaining wallets, L2 networks, stablecoins and tokenized assets.
• Experience with tokenization, real-world assets or institutional buyers is a plus.
• You've run partner launches or built material that sales teams use.
• You write copy and drive launches with teams you don’t manage and have built marketing processes from scratch.
• You are data-led and AI-fluent, using AI tools for research, drafting and analysis.

Responsibilities

• Position the Web3 products for retail, institutions and partners with clear messaging.
• Manage the Web3 launch calendar coordinating with central marketing, CRM, in-app, localization and PR.
• Plan and write campaigns across email, push, in-app and social to explain tokenized/on-chain products.
• Develop positioning and sales material for banks, asset managers and partners.
• Work with Legal and Compliance to ensure accurate, clear messaging and set success metrics for launches.

Skills

Regulated product marketer

Crypto fluent

Partners & sales

Hands-on builder

Data & AI

Job description

Bitpanda is seeking a senior product marketer to own go-to-market for its Web3 products. You will craft positioning and messaging for retail, institutions and partners, lead the Web3 launch calendar and coordinate between product, marketing and sales teams to deliver compelling campaigns.

You will bridge regulatory requirements with creative execution, leveraging AI tools for research, drafting and measuring activation and retention. A hybrid setup and global growth are part of this role.