Senior Product Marketer, Center Expansion Marketing

Humana; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

Join a forward-thinking organization dedicated to health and well-being as a Senior Product Marketer. In this pivotal role, you will develop and execute innovative marketing strategies aimed at driving growth for new clinics. Collaborate with diverse teams to create impactful multi-channel marketing plans, enhance brand visibility, and ensure seamless event execution. Your strategic mindset and expertise in data-driven marketing will empower you to analyze performance and optimize approaches for success. This is an exciting opportunity to make a meaningful impact in the healthcare industry while working in a supportive and dynamic environment.

Benefits

Health Coverage from Day One

401(k) Matching

Tuition Assistance

Paid Time Off

Career Development Opportunities

Charity Matching

Parental and Caregiver Leave

Qualifications

• 5+ years in marketing or business strategy with a focus on healthcare.
• Strong event planning skills and ability to travel frequently.

Responsibilities

• Lead marketing strategies for new clinic growth and patient acquisition.
• Collaborate with internal teams and external partners for campaign success.

Skills

Business Strategy

Digital Marketing

Event Planning

Data-Driven Marketing

Storytelling

Communication Skills

Relationship Building

Project Management

Education

Bachelor's Degree

Job description

Senior Product Marketer, Center Expansion Marketing

Become a part of our caring community and help us put health first

Humana’s Primary Care Organization (PCO) is seeking a Senior Product Marketer to play a pivotal role in the Center Expansion marketing team, vital to the success and growth of the PCO. In this role, you will help lead the development and execution of marketing strategies to drive new patient growth for our DeNovo clinics through a strategic marketing plan, including tactics to enhance brand visibility and event planning.

Reporting to the Associate Director of Center Expansion Marketing, you will be responsible for developing and implementing marketing strategies aligned with business goals to fuel new clinic growth. You will create multi-channel marketing plans, from initial planning through execution of media plans and grand opening events, ensuring strategies are tailored to local market dynamics. You’ll collaborate with internal teams—sales, operations, clinical departments—to drive effective campaigns that enhance patient acquisition and build brand recognition. You will also manage relationships with external partners and oversee vendor engagement to ensure seamless campaign delivery. Additionally, you will provide strategic insights to evolve marketing approaches based on performance data and market feedback.

Key Role Functions

1. Lead the development and execution of Center Expansion events and activities to drive patient acquisition.
2. Oversee event logistics, ensuring seamless execution and positive stakeholder experiences, resolving issues as needed.
3. Collaborate with agency and vendor partners to inform and execute marketing plans for center expansion.
4. Ensure internal team alignment, including sales, operations, and clinical staff, with overall business goals.
5. Support the acquisition marketing strategy for DeNovo clinics with targeted campaigns for each market.
6. Analyze performance reports and share insights to help market partners track progress and measure impact.
7. Integrate internal and external strategic inputs for ongoing planning and optimization.

The ideal candidate will bring a strategic mindset, strong marketing and event planning expertise, and the ability to collaborate across teams to achieve both short- and long-term objectives.

Use your skills to make an impact

Required Qualifications

• Bachelor’s degree
• 5+ years of experience in business strategy, marketing, digital marketing, or media marketing
• Event planning experience
• Ability to travel frequently during peak times
• Proven success in driving customer engagement with new products, services, or experiences
• Strong data-driven marketer with insights development skills
• Persuasive storytelling and communication skills with senior leadership
• Expertise in marketing frameworks and strategic planning
• Highly collaborative with excellent relationship-building skills
• Experience managing multiple projects within budget
• Excellent written and verbal communication skills

Preferred Qualifications

• Experience in healthcare industry
• Experience in performance marketing
• A great sense of humor!

Additional Information

Travel may be frequent (up to once a month). Internet requirements: minimum 25 Mbps download and 10 Mbps upload speeds, with specific provisions for remote work, including potential stipends for internet expenses in certain states. Humana provides necessary work equipment and a dedicated workspace to ensure data privacy.

Humana offers comprehensive benefits including health coverage from day one, paid time off, 401(k) matching, tuition assistance, scholarships, parental and caregiver leave, charity matching, and career development opportunities.

Our Hiring Process

We may contact candidates via text and email to use HireVue for interviews, including pre-recorded video and voice assessments. Internal candidates can direct questions to the Ask A Recruiter platform with the requisition number.

About us

Humana is committed to health and well-being, serving diverse populations with insurance and healthcare services to improve quality of life.

Equal Opportunity Employer

Humana values diversity and inclusion, applying affirmative action policies and ensuring employment decisions are based on valid job requirements.

About the company

Humana strives to create personalized health paths for each individual’s needs.