Senior Product Marketer

Helping Communities Thrive; Denver (CO); Hybrid; USD 105,000 - 120,000; Full time

Job summary

PTMA Financial Solutions is seeking a Senior Product Marketer to translate the firm’s investment strategies and financial products into clear, compelling commercial insights that help sales, field marketing, and account management win and retain client relationships. This role requires strong knowledge of investment products, market structures, competitive positioning, and client dynamics.

Working with the Director of Product Management, the Senior Product Marketer will support revenue strategy

Qualifications

• 5+ years in asset management or financial services, including product/marketing or investment consulting
• Solid understanding of investment products and client/channel dynamics (institutional and public-sector)
• Experience with competitive analysis and fee/pricing work in asset management
• Exposure to product development or product launch processes within asset management

Responsibilities

• Conduct ongoing competitive analysis across the firm’s product set, including peer manager comparisons, fee benchmarking, performance positioning, and product differentiation
• Monitor industry trends, regulatory developments, and market dynamics that affect product positioning
• Synthesize competitive intelligence into actionable insights for sales, RFPs, and client meetings
• Maintain a structured competitive database and scoring framework for key products and strategies
• Support pricing strategy and build fee models for new product launches
• Align pricing with revenue objectives and client segment economics

Skills

Strategic Thinking

Commercial Acumen

Investment Fluency

Collaboration

Analytical Rigor

Clear Communication

Revenue Modeling

Public Speaking

Cross-Functional

Education

Bachelor's degree

MBA or CFA/CAIA

Job description

PTMA Financial Solutions, provides treasury management, liquidity management, and other financial products and services to the public sector. In addition to more than 12,000 local governments, school districts and other public entities, we also partner with over 1,000 financial institutions to help strengthen communities from coast to coast. Our family of financial services companies offers local government investment pool administration, investment advisory services, term investments, cashflow analysis, bond proceeds management, and public finance services for public entitiesplusstable deposit funding solutions for financial institutions. Our financialexpertise, comprehensive products, and advanced technology help clients achieve more today for a better tomorrow. The firm’s primary operational hubs are in Denver, Colorado, and Naperville, Illinois, with other offices throughout the United States.

Job Summary

We are seeking a Senior Product Marketer to translate the firm’s investment strategies and financial products into clear, compelling commercial insights that help sales, field marketing, and account management win and retain client relationships.

This role calls for a strong working knowledge of investment products, market structures, competitive positioning, and client dynamics. Working closely with the Director of Product Management, the Senior Product Marketer will support revenue strategy and commercial outcomes by helping ensure the firm’s products are positioned, priced, and communicated effectively in the market.

Duties/Responsibilities

• Conduct ongoing competitive analysis across the firm’s product set, including peer manager comparisons, fee benchmarking, performance positioning, and product differentiation
• Monitor industry trends, regulatory developments, and market dynamics that affect product positioning or competitive standing
• Synthesize competitive intelligence into actionable insights for the sales organization to use in sales conversations, RFPs, and client meetings
• Maintain a structured competitive database and scoring framework for key products and strategies
• Support the pricing strategy for the firm’s investment products, helping ensure fee structures are competitive, sustainable, and aligned with client segment economics
• Conduct regular pricing reviews, benchmarking the firm’s fees against peer managers and industry data sources
• Build fee models for new product launches and recommend adjustments to existing strategies as market conditions evolve
• Work with the Investment team and sales leadership to align pricing with revenue objectives, minimum investment thresholds, and client tier structures
• Provide analysis to support fee concession frameworks and breakpoint schedules in collaboration with sales leadership

Revenue Goal Support

• Support sales leadership and finance in developing product-level and strategy-level revenue targets, including AUM growth goals and fee revenue projections
• Translate investment team product pipeline and capacity constraints into commercial opportunity sizing
• Build and maintain product-level revenue models that reflect flows, pricing, and market appreciation assumptions
• Provide input to annual planning and budgeting cycles with data-driven revenue forecasts by product and channel
• Track and report on revenue performance relative to goals, surfacing risks and opportunities to the Director of Product Management and senior leadership

Note: Final content creation and production reside with the Field Marketing function. The Senior Product Marketer provides subject matter expertise and product input.

• Serve as a key product subject matter expert, ensuring factual accuracy, a consistent investment narrative, and appropriate positioning across collateral
• Develop and maintain core messaging frameworks, value propositions, and investment thesis narratives for each product and strategy
• Review product-related content produced by field marketing, including pitch books, one-pagers, DDQ responses, and website content
• Translate complex investment concepts and strategies into clear, client-appropriate language
• Support RFP/DDQ processes by providing standard product language, performance context, and positioning guidance

Cross-Functional Collaboration

• Serve as a day-to-day liaison between the Investment team and the sales organization, facilitating regular communication on product developments, strategy updates, and market commentary
• Partner with portfolio managers and analysts to ensure commercial messaging reflects current investment positioning and conviction
• Support product launch processes from commercial readiness through go-to-market execution, in coordination with legal, compliance, operations, and sales
• Provide sales enablement support, including training, talking points, and competitive response frameworks for the field team

Required Skills/Abilities

• Strategic Thinking: Connects investment product realities to commercial strategy and market opportunity
• Commercial Acumen: Understands revenue drivers, client economics, and distribution channel dynamics
• Investment Fluency: Can engage credibly with portfolio managers and translate investment narrative for external audiences
• Collaboration: Builds trust and alignment across Investment, Sales, Marketing, and Finance teams
• Analytical Rigor: Data-driven approach to pricing, competitive analysis, and revenue modeling
• Clear Communication: Presents insights and recommendations clearly to leadership, sales teams, and clients
• Strong quantitative and analytical skills; ability to build and interpret financial and revenue models
• Excellent communication skills — both written and verbal — with the ability to translate investment concepts for non-investment audiences
• Ability to work cross-functionally and build strong relationships across investment, sales, marketing, and finance teams

Education and Experience

• 5+ years of experience in asset management or financial services, including time in product management, product marketing, investment consulting, or a related commercial role
• Solid understanding of investment products and the client and channel dynamics of institutional and public-sector investors
• Demonstrated experience with competitive analysis and fee/pricing work within an investment management context
• Exposure to product development or product launch processes within asset management
• Bachelor’s degree required; MBA or progress toward the CFA or CAIA a plus

Location

This is a hybrid role in either Naperville, Illinois or Denver, Colorado

Physical Requirements

Must be able to work at a computer for long periods of time. Lift up to 15 lbs.

NO AGENCIES PLEASE

The pay range for this role is:

105,000 - 120,000 USD per year (Naperville, Illinois)