Senior Product Manager, Web Experience & Conversion

General Motors; Mountain View (CA); Hybrid; USD 150,000 - 210,000; Full time

Job summary

General Motors GM Energy seeks a Senior Product Manager for the customer web experience, owning strategy and delivery across discovery, learning, and conversion. You will partner with marketing, creative agencies, and internal engineering to craft a compelling digital product that informs, engages, and converts site visitors into customers.

This role blends strategic leadership with hands-on execution, including PRD writing, backlog grooming, agile refinement, and performance optimization.

Qualifications

• 5+ years of experience in product management, marketing, program management and/or customer experience.
• Bachelor's degree in business, marketing, engineering, or a related field required.
• Familiarity with EV and energy trends, industry, and competitive landscape.
• Proven experience partnering with marketing teams and creative agencies to bring CX/UX to life.
• Strong written and verbal communication skills and ability to report to senior leadership.

Responsibilities

• Lead the product vision and roadmap for the GM Energy customer web experience.
• Define the customer web experience for acquisition, education, and conversion.
• Own intake and prioritization for requests; balance stakeholder needs and technical constraints.
• Collaborate with product managers to ensure seamless discovery to checkout experiences.

Skills

Product management

Cross-functional collaboration

Effective communication

Agile / Scrum

Customer journeys

Education

Bachelor's degree in business/marketing/engineering

Tools

Jira

Jira Align

Confluence

Job description

General Motors GM Energy seeks a Senior Product Manager for the customer web experience, owning strategy and delivery across discovery, learning, and conversion. You will partner with marketing, creative agencies, and internal engineering to craft a compelling digital product that informs, engages, and converts site visitors into customers.

This role blends strategic leadership with hands-on execution, including PRD writing, backlog grooming, agile refinement, and performance optimization.