Senior Software Product Manager - eCommerce - GM Energy

General Motors; Austin Center (MI); Hybrid; USD 120,000 - 180,000; Full time

Job summary

GM Energy in the United States seeks a Senior Product Manager, Web Experience & Conversion. You will own the strategy and execution of the GM Energy customer web experience, partnering with marketing, product, and engineering to drive discovery, learning, and conversion.

You will define roadmaps, write PRDs, guide refinements, and lead CRO experiments to improve funnel performance and business outcomes across acquisition, education, and purchase journeys.

Qualifications

• Minimum 5+ years in product management, marketing, programme management or customer experience.
• Bachelor's degree in business, marketing, engineering, or related field.
• Familiarity with EV and energy trends and competitive landscape.
• Proven ability to partner with marketing teams and agencies to bring CX/UX to life.
• Strong written and verbal communication; ability to report to senior leadership.
• Proficiency with PRDs, backlog management, and agile practices (refinement, sprints).
• Experience with Jira, Jira Align, Confluence or similar tools.

Responsibilities

• Lead vision and roadmap for GM Energy's customer web experience.
• Own end-to-end customer journeys from landing pages to lead capture and purchase.
• Collaborate with marketing, CRM, and go-to-market teams to align content and campaigns.
• Ensure SEO, accessibility, and performance best practices with engineering and UX.
• Partner with developers, designers, and QA in agile delivery and testing.

Skills

Product management

Marketing

Programme management

Customer experience

Education

Bachelor's degree

Tools

Jira

Jira Align

Confluence

Job description

About GM Energy

Are you passionate about being part of a fast-growing business that will transform General Motors and the energy industry?

Job Description

Are you passionate about being part of a fast-growing business that will transform General Motors and the energy industry?

GM Energy products and solutions include energy infrastructure assets (such as energy storage and integrated charging systems), vehicle-to-grid capabilities, utility program enrollments, and the software platforms needed to operate and aggregate these assets on the grid.

With GM Energy’s residential offerings, EVs can be leveraged to help mitigate power outages for customers. This team envisions a world with no grid outages, fully renewable energy, and decentralized energy resources. GM’s resources, reach, and all-EV future can deliver that future, backed by our vision of zero crashes, zero emissions and zero congestion.

Visit our website to learn more about GM Energy – gmenergy.gm.com

The Role

As a Senior Product Manager, Web Experience & Conversion, you will own the strategy and implementation of the GM Energy customer web experience (the discover, learn, and consider portion of our web presence leading into purchase). You will sit at the intersection of marketing, product, and technology, partnering closely with GM Energy Marketing & business teams, creative agency partners who provide UX and design support, and internal engineering teams while remaining the primary owner of the GM Energy customer web experience as a digital product. You will be accountable for how customers discover, learn about, and shop GM Energy products and services on our site, defining and optimizing customer journeys, leading site merchandising and CX strategy, and continually improving conversion across our funnels.

This role is both highly strategic and hands‑on. You will define the roadmap, write PRDs and detailed feature requirements, work with developers through refinement and sprint planning, and lead experimentation and optimization to drive measurable business outcomes.

This position reports to the Group Product Manager, Sales Enablement.

What You’ll Do

Product Ownership and Strategy

• Lead the product vision and roadmap for the GM Energy customer web experience, translating strategy into an actionable, prioritized plan for the front‑end experience
• Define and evolve the customer web experience to support GM Energy priorities across acquisition, education, and conversion
• Own intake and prioritization for customer web experience requests, balancing stakeholder needs, customer impact, and technical constraints; clearly articulate recommendations to leadership
• Collaborate with transactional and eCommerce product managers to ensure a seamless experience from discovery and consideration journeys into quoting, checkout, and other transactional experiences

Customer Web Experience & Merchandising

• Own the end‑to‑end customer journey on the customer web experience, from landing pages through category and product exploration to lead capture and purchase
• Lead digital merchandising and category management for the site, including how products, bundles, offers, and stories are organized, featured, and promoted to drive engagement and conversion
• Partner with GM Energy Marketing, Sales, CRM and go‑to‑market teams to bring their content, campaigns, and storytelling to life on the customer web experience
• Ensure the customer web experience follows SEO, GEO, and accessibility best practices in partnership with engineering, UX, and marketing

Conversion Optimization, Experimentation, and Analytics

• Co‑own and monitor key on‑site performance metrics (engagement, conversion rate, funnel health) and implement countermeasures where appropriate
• Partner with analytics and business stakeholders to deeply understand customer behavior, using data to identify friction, shape hypotheses, and prioritise tests
• Lead usability, A/B testing and personalisation efforts from design to implementation, monitoring performance and translating results into clear recommendations

Core Product Management and Delivery

• Explore, define, and prioritise product features for the GM Energy customer web experience, writing clear PRDs, initiatives, and acceptance criteria that reflect customer needs, business goals, and technical constraints
• Manage and groom the product backlog to support agile development in partnership with software development teams and PMO
• With software development and PMO partners, participate in refinement, sprint and quarterly planning, sprint demos, and program syncs
• Partner with software development and QA teams to ensure comprehensive user acceptance testing and training plans are developed and executed, and that applications are successfully transitioned to production

Cross‑Functional Leadership and Stakeholder Management

• Build strong relationships with external creative and digital agencies, ensuring alignment on goals, timelines, and quality of deliverables
• Provide concise updates for stakeholders, including senior leadership, with pre‑reads and compelling storytelling that drive decision making
• Collaborate across GM Energy and broader GM teams to integrate new products, programmes, and experiences into the GM Energy customer web experience

Organisational Excellence

• Instill a culture of excellence grounded in proactive, collaborative, and supportive engagement across the company
• Build strong, empathetic relationships with teams to ensure programmes launch smoothly and with high dealer, customer, and stakeholder enthusiasm, leveraging insights to continuously improve how we work and what we deliver
• Meaningfully champion diversity, equity, and inclusion
• Support broader GM Energy strategies and projects as required

Your Skills & Abilities (Required Qualifications)

• 5+ years of experience in product management, marketing, programme management and/or customer experience
• Bachelor's degree in business, marketing, engineering, or a related field required
• Familiarity with EV and energy trends, industry, and competitive landscape
• Demonstrated experience as a product manager partnering closely with marketing teams and creative agencies to bring CX/UX to life
• Strong written and verbal communication skills, including demonstrated ability to report and present to senior leadership on a frequent basis
• Strong product management toolkit, including:
• Writing PRDs and detailed feature requirements
• Defining and managing backlogs, user stories, and acceptance criteria
• Working day‑to‑day with developers, designers, and QA in agile environments (refinement, sprint planning, reviews, and retrospectives)
• Comfort with software product management tools like Jira, Jira Align, Confluence or similar

What Can Give You a Competitive Advantage (Preferred Qualifications)

• Product management experience for digital experiences, with significant time on consumer‑facing marketing or eCommerce sites
• Familiarity with Adobe Experience Manager / Platform, Adobe Target, Adobe Analytics, Datadog, or comparable CMS, experimentation, and analytics tools
• Ability to learn GM database and reporting tools as needed
• Hands‑on experience with:
• Defining customer journeys and experiences that support awareness, consideration, and conversion
• Digital merchandising, category management, or site operations for consumer products or services
• Conversion rate optimisation (CRO) and conversion funnel optimisation, plus funnel analysis and an experimentation roadmap that includes A/B tests, personalisation and segmentation, and landing page optimisation

NO RELOCATION

GM does not provide immigration‑related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorisation requiring a written submission or other immigration support from the company (e.g., H1‑B, OPT, STEM OPT, CPT, TN, J‑1, etc). This role is categorised as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. The selected candidate will be required to travel <25% for this role. This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

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