Senior Product Manager, Technical SEO

Scribd, Inc.; Atlanta (GA); Hybrid; USD 114,000 - 206,000; Full time

Job summary

An established industry player is seeking a Senior Product Manager specializing in Technical SEO. This role focuses on optimizing organic search performance for a platform with over 50 million URLs. The ideal candidate will have a strong background in product management and a deep understanding of SEO best practices. You will be responsible for overseeing the SEO product roadmap, collaborating with various teams, and utilizing data-driven insights to enhance user acquisition. Join a forward-thinking company that values innovation and encourages a flexible work environment to foster collaboration and creativity.

Benefits

Healthcare Insurance Coverage

12 weeks paid parental leave

Short-term/long-term disability plans

401k/RSP matching

Onboarding stipend for home office peripherals

Learning & Development allowance

Quarterly stipend for Wellness

Mental Health support

Free subscription to Scribd

Company-wide events

Qualifications

• 5+ years in Product Management with focus on technical SEO.
• Experience with customer-centric SEO strategies.
• Strong knowledge of web technologies and SEO tools.

Responsibilities

• Own the SEO product roadmap and manage technical SEO strategies.
• Collaborate with cross-functional teams to implement SEO best practices.
• Monitor and report on SEO KPIs to drive improvements.

Skills

SEO

Product Management

Data Analysis

Communication Skills

Project Management

Education

Bachelor's Degree

Master's Degree

Tools

Google Analytics

Google Search Console

Bing Webmaster Tools

Botify

Deepcrawl

Conductor

Brightedge

Job description

Join to apply for the Senior Product Manager, Technical SEO role at Scribd, Inc.

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Join to apply for the Senior Product Manager, Technical SEO role at Scribd, Inc.

At Scribd (pronounced “scribbed”), our mission is to spark human curiosity. Join our team as we create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our three products: Everand, Scribd, and Slideshare.

We support a culture where our employees can be real and be bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer.

When it comes to workplace structure, we believe in balancing individual flexibility and community connections. It’s through our flexible work benefit, Scribd Flex, that employees – in partnership with their manager – can choose the daily work-style that best suits their individual needs. A key tenet of Scribd Flex is our prioritization of intentional in-person moments to build collaboration, culture, and connection. For this reason, occasional in-person attendance is required for all Scribd employees, regardless of their location.

So what are we looking for in new team members? Well, we hire for “GRIT”. The textbook definition of GRIT is demonstrating the intersection of passion and perseverance towards long term goals. At Scribd, we are inspired by the potential that this can unlock, and ask each of our employees to pursue a GRIT-ty approach to their work. In a tactical sense, GRIT is also a handy acronym that outlines the standards we hold ourselves and each other to. Here’s what that means for you: we’re looking for someone who showcases the ability to set and achieve Goals, achieve Results within their job responsibilities, contribute Innovative ideas and solutions, and positively influence the broader Team through collaboration and attitude.

We seek a results-driven Senior Product Manager specializing in Technical SEO to join our team. This role will focus on optimizing organic search performance and managing websites with over 50 million URLs.

The ideal candidate excels at using data to set priorities and measure outcomes, understands customer needs, and stays ahead of SEO industry trends.

About You

• You are a highly organized, customer-centric Senior Product Manager with experience in SEO. You love reading and want to help more people discover Scribd’s unique offering on Google.
• You excel at clarifying and simplifying complex concepts and ideas, with the ability to communicate effectively to stakeholders with varying degrees of knowledge of your domain.
• You view your role as a cross-functional partner. You understand that your work doesn’t stop after requirements are written, and you work with your team through execution.
• You don’t differentiate between SEO experiences for bots vs. users - understanding that anything you put on a page has user impact.

You Will

• Own the SEO product roadmap, balancing technical improvements with content opportunities.
• Oversee and manage the technical aspects of our SEO strategy, including but not limited to website architecture, link-building strategies, metadata, structured data, XML sitemaps and website speed optimization.
• Partner with SEO engineering to implement scalable, high-impact SEO solutions.
• Perform regular SEO audits to identify areas of improvement and strategize on feasible solutions.
• Collaborate with cross-functional teams, including marketing, product, engineering, and data analysis to implement SEO best practices throughout product development.
• Utilize data-driven insights to recommend and implement innovative SEO techniques that will increase organic traffic, improve ranking positions, and drive user acquisition.
• Educate internal stakeholders on the importance of SEO, sharing updates on algorithm changes, industry trends, and competitor strategies.
• Monitor, analyze, and report on SEO KPIs (e.g., crawl errors, site performance, rankings, traffic, and conversions).

You Have

• 5+ years of proven experience as a Product Manager or a similar role with at least 3 focused on technical SEO for a platform with substantial web content (50 million+ URLs).
• Experience with taking a customer-centric approach to SEO – improving quality for users while achieving business goals.
• Strong knowledge of Google Analytics, Google Search Console, Bing Webmaster Tools, and other industry SEO and analytics tools.
• Deep understanding of SEO guidelines, algorithms, ranking signals, and search engine updates.
• Strong technical understanding of web technologies such as HTML, CSS, JavaScript, and server-side factors.
• Hands-on knowledge of complex crawl & log file analysis, site information / URL architecture optimization, core web vitals, site speed optimization, and advanced structured data implementation.
• Experience with SEO crawling software (e.g. Botify, Deepcrawl) and rank tracking (e.g. Conductor, Brightedge)
• Excellent communication, leadership, and project management skills.
• Knowledge of international SEO and managing multi-language or multi-region sites.
• Hands-on experience with site migrations.
• Familiarity with the tech subscription market for ebooks, audiobooks, and other media is a plus.

At Scribd, your base pay is one part of your total compensation package and is determined within a range. Our pay ranges are based on the local cost of labor benchmarks for each specific role, level, and geographic location. San Francisco is our highest geographic market in the United States. In the state of California, the reasonably expected salary range is between $139,000 to $217,000.

In the United States, outside of California, the reasonably expected salary range is between $114,500 to $206,000. In Canada, the reasonably expected salary range is between $144,000 CAD to $205,000 CAD.

We carefully consider a wide range of factors when determining compensation, including but not limited to experience; job-related skill sets; relevant education or training; and other business and organizational needs. This position is also eligible for a competitive equity ownership, and a comprehensive and generous benefits package.

Are you currently based in a location where Scribd is able to employ you?

Employees must have their primary residence in or near one of the following cities: Atlanta, Austin, Boston, Dallas, Denver, Houston, Jacksonville, Los Angeles, Miami, New York City, Phoenix, Portland, Sacramento, Salt Lake City, San Diego, San Francisco, Seattle, Washington, D.C., Ottawa, Toronto, Vancouver, Mexico City.

Benefits, Perks, And Wellbeing At Scribd

• Benefits/perks listed may vary depending on the nature of your employment with Scribd and the geographical location where you work.
• Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees
• 12 weeks paid parental leave
• Short-term/long-term disability plans
• 401k/RSP matching
• Onboarding stipend for home office peripherals + accessories
• Learning & Development allowance
• Learning & Development programs
• Quarterly stipend for Wellness, WiFi, etc.
• Mental Health support & resources
• Free subscription to Scribd + gift memberships for friends & family
• Referral Bonuses
• Book Benefit
• Sabbaticals
• Company-wide events
• Team engagement budgets
• Vacation & Personal Days
• Paid Holidays (+ winter break)
• Flexible Sick Time
• Volunteer Day
• Company-wide Employee Resource Groups and programs that foster an inclusive and diverse workplace.

Want to learn more about life at Scribd? www.linkedin.com/company/scribd/life

We want our interview process to be accessible to everyone. You can inform us of any reasonable adjustments we can make to better accommodate your needs by emailing [e-mail] about the need for adjustments at any point in the interview process.

Scribd is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply, and believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.