Senior Product Manager, Targeting

Attentive; New York (NY); Hybrid; USD 175,000 - 219,000; Full time

Benefits offered by this job

Equity

Health & Wellness

Job summary

Attentive is seeking a Senior Product Manager for Targeting within Shopper Management. You will own the strategy and execution for audience-building tools, segmentation, and intelligent targeting workflows to empower marketers.

You’ll work across Engineering, Design, Data Science, and Customer Success to deliver scalable targeting capabilities that improve personalization. The role emphasizes cross-functional leadership, experimentation, and data-driven decision making to drive revenue and

Qualifications

• 3+ years of Product Management experience owning customer-facing products from discovery through launch.
• Experience in MarTech/AdTech/CDPs, personalization, targeting, or audience management.
• Strong data-driven approach to uncover customer problems and validate decisions.
• Experience building customer-facing tools that balance complexity and usability.
• Excellent written and verbal communication for diverse stakeholders.

Responsibilities

• Own vision, strategy, and roadmap for Attentive's Targeting products.
• Create high-performing audiences via advanced segmentation and recommendations.
• Collaborate with customers and teams to simplify complex workflows.
• Drive discovery using user research, data, and business insights.
• Partner with Engineering, Design, Data Science, and Platform teams.
• Measure impact with defined metrics and optimize experiences through experiments.

Skills

Product Management

Audience Targeting

Cross-functional Collaboration

Data-driven Decision Making

Communication

Education

Bachelor’s degree or equivalent

Tools

SQL

Looker

Heap

Job description

Attentive® is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. We’re the only marketing platform that combines powerful technology with human expertise to build authentic customer relationships. By unifying SMS, RCS, email, and push notifications, our AI-powered personalization engine delivers bespoke experiences that drive performance, revenue, and loyalty through real-time behavioral insights.

Recognized as the#1provider in SMS Marketing by G2, Attentive partners with more than 8,000 customers across 70+ industries. Leading global brands like Crate and Barrel, Urban Outfitters, and Carter’s work with us to enable billions of interactions that power tens of billions in revenue for our customers.

We are looking for a Senior Product Manager to lead our Targeting product area within the Shopper Management pillar. Targeting is at the core of how marketers connect with their customers—helping brands determine who should receive each message and ensuring every campaign reaches the right audience.

In this role, you'll own the strategy and execution for the targeting experiences our customers use every day. From our segmentation and audience-building tools to intelligent recommendations that help marketers reach the highest-value shoppers, you'll build products that make sophisticated targeting simple, powerful, and effective.

This is a highly cross-functional role that sits at the intersection of customer experience, data, and platform capabilities. You'll partner closely with Engineering, Design, Data Science, and Customer Success to solve complex problems around audience selection, personalization, and customer insights. Success requires strong product intuition, exceptional customer empathy, and the ability to turn rich data into intuitive customer-facing experiences.

What You’ll Accomplish

• Own the vision, strategy, and roadmap for Attentive's Targeting products
• Build customer-facing experiences that help marketers create high-performing audiences with confidence, whether through advanced segmentation, recommendations, or intelligent targeting workflows.
• Partner closely with customers and customer-facing teams to deeply understand how marketers build audiences today and identify opportunities to simplify complex workflows.
• Drive product discovery by combining customer research, behavioral data, and business insights to identify high-impact opportunities.
• Work cross-functionally with Engineering, Design, Data Science, and Platform teams to deliver scalable targeting capabilities that power best-in-class personalization.
• Balance usability with flexibility, enabling customers to build sophisticated audiences without unnecessary complexity.
• Define success metrics, measure product impact, and continuously optimize experiences using experimentation and data.
• Act as a product leader across the organization, influencing strategy and helping teams understand the evolution of Attentive's targeting capabilities.

Your Expertise

• 3+ years of Product Management experience, with a track record of owning customer-facing products from discovery through launch and iteration.
• Experience building products in MarTech, AdTech, customer data platforms (CDPs), personalization, targeting, audience management, segmentation, or related domains.
• Strong product intuition paired with deep analytical thinking—you enjoy using data to uncover customer problems and validate product decisions.
• Experience building customer-facing tools that simplify complex workflows while maintaining flexibility for sophisticated users.
• High customer empathy and a passion for understanding how customers make decisions and accomplish their goals.
• Comfortable working with large datasets and partnering closely with Data Science and Engineering teams to bring data-driven products to life.
• Hands-on experience using SQL or similar tools to explore data and inform product decisions; familiarity with analytics platforms such as Looker, Heap, or similar tools is a plus.
• Excellent written and verbal communication skills, with the ability to influence technical and non-technical stakeholders alike.

• You’ll get competitive perks and benefits , from health & wellness to equity, to help you bring your best self to work.

For US based applicants:

• The US base salary range for this full-time position is $175,200 - $219,000 annually+ equity + benefits
• Our salary ranges are determined by role, level and location

Learn more about AWAKE , Attentive’s collective of employee resource groups.

At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know.

U.S. Equal Employment Opportunity information (Completion is voluntary and will not subject you to adverse treatment)

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