Senior Product Manager, Sales, Marketing & Business Solutions

Natera; Texas; Remote; USD 141,000 - 176,000; Full time

Benefits offered by this job

Comprehensive benefits

401k

Commuter benefits

Employee referral program

Job summary

Natera is seeking a Senior Product Manager to lead the Sales, Marketing & Business Solutions platform portfolio, with Salesforce as the main system of record. You will own the roadmap, KPIs, and strategy, collaborating with engineering and business stakeholders to translate needs into prioritized initiatives with measurable outcomes.

You will partner with Sales & Marketing to define requirements, oversee integrations, and balance build vs. buy vs.

Qualifications

• Direct experience turning business goals into product roadmaps and measurable outcomes.
• Enterprise Sales/Marketing tech experience with quantifiable results (CRM, CPQ, lead routing, analytics).
• Hands-on Salesforce product experience (Sales Cloud, Service Cloud, Experience Cloud, or Health Cloud).
• Experience with marketing automation platforms (Eloqua, Marketo, Account Engagement, HubSpot).
• Ability to work with Salesforce engineers, admins, and architects on integration approaches.

Responsibilities

• Own the strategy, roadmap, and backlog for Sales and Marketing platforms with Salesforce as the system of record.
• Partner with Sales & Marketing to translate business needs into requirements and prioritize by value, effort, and impact.
• Manage CRM and marketing automation integration points including lead lifecycle, scoring, routing, and attribution.
• Lead quarterly and annual planning with stakeholders to ensure visibility, sequencing, and outcomes.
• Collaborate with engineering on data model, integration, and decision making (build vs buy vs configure).
• Plan releases and manage cross-platform dependencies, ensuring testing and adoption.
• Define and track KPIs; use data to guide investment and decision making.
• Evaluate new tools including AI features and recommend consolidation or retirement.
• Communicate status, risks, and tradeoffs to senior leadership.

Skills

Salesforce

Product management

Stakeholder mgmt

CRM systems

Analytics

Data-driven

Education

Bachelor’s degree in CS/Engineering/Business

Tools

Eloqua

Marketo

HubSpot

Job description

Position Summary

The Sales, Marketing & Business Solutions product team owns the product stack that Natera's Sales and Marketing organizations rely on daily. That includes the tools for generating demand, managing accounts and pipeline, and running campaigns. Salesforce is the center of this portfolio today, and the scope is growing to include marketing automation and other commercial tools around it.

In this role, you will own the roadmap, KPIs, and strategy, while partnering with engineering for delivery, for these platforms. The portfolio has a lot of requests from commercial stakeholders, and part of the job is helping the business choose what matters most, in what order, and how to demonstrate quantifiable success. You will work closely with engineering, architecture, and commercial stakeholders to turn a long list of initiatives into a clear plan with measurable outcomes. You will also help us decide what to build, what to buy, what to configure, and what to retire.

If you like bringing clarity to a high-visibility platform and seeing the business benefit directly, you will enjoy this role.

Primary Responsibilities

• Own the strategy, roadmap, and backlog for Sales and Marketing platforms, with Salesforce as the system of record and primary user-facing interaction mode for commercial workflows
• Partner with Sales & Marketing to turn business needs into clear requirements (PRDs, user stories, user flows) and prioritize them by value, effort, and platform impact
• Manage the integration points between CRM and marketing automation, including lead lifecycle, scoring, routing, and attribution
• Lead quarterly and annual planning (intake, prioritization, and governance processes) with technical and cross-functional stakeholders so every initiative is visible, sequenced, and tied to an outcome
• Work with engineering and architecture on data model, integration, and build vs. buy vs. configure decisions
• Plan releases and manage dependencies across platforms, making sure changes are tested, communicated, and adopted
• Define and track KPIs such as adoption, data quality, funnel efficiency, and delivery predictability, and use them to guide investment
• Evaluate new tools and capabilities, including AI-enabled features, and recommend where to consolidate or retire overlapping systems
• Communicate status, risks, and tradeoffs clearly to stakeholders, including senior leadership

Qualifications

• Experience partnering directly with Sales & Marketing stakeholders to turn business goals into product roadmaps, features, and defined impact.
• A track record of delivering enterprise Sales or Marketing technology (CRM, sales engagement, CPQ, lead routing, analytics) with quantifiable results.
• Hands-on Salesforce product experience (required). You have owned or managed product delivery on the Salesforce platform, for example Sales Cloud, Service Cloud, Experience Cloud, or Health Cloud. You are comfortable with objects and data model, flows and automation, security and permissions, sandboxes and release management, and org governance.
• Experience with marketing automation and campaign platforms such as Eloqua, Marketo, Account Engagement, or HubSpot. Eloqua experience is a plus.
• Experience working alongside Salesforce engineers, admins, and architects. You can weigh integration approaches (APIs, middleware, data pipelines) and know when configuration is enough and when custom development is worth it.
• Experience bringing order to a loosely governed portfolio (with support from Tech leadership), including intake, prioritization, roadmap management, and aligning stakeholders with competing demands.
• Comfort with ambiguity and complexity, and the ability to find practical, scalable answers. You can think strategically and still get into the details when the work needs it.
• Strong communication and relationship-building skills. Strong analytical skills, with the ability to use data to make product decisions.
• Bachelor's degree in computer science, engineering, business, or a related field, plus 5+ years of experience in software development, digital product management, or commercial and CRM systems.

Preferred

• Salesforce certifications (Administrator, Platform App Builder, or Business Analyst)
• Experience in healthcare, life sciences, or diagnostics commercial environments
• Familiarity with data platforms such as Snowflake

The pay range is listed and actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.

Remote USA

$140,600—$175,700 USD

OUR OPPORTUNITY

Natera™ is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health. Our aim is to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives.

The Natera team consists of highly dedicated statisticians, geneticists, doctors, laboratory scientists, business professionals, software engineers and many other professionals from world-class institutions, who care deeply for our work and each other. When you join Natera, you’ll work hard and grow quickly. Working alongside the elite of the industry, you’ll be stretched and challenged, and take pride in being part of a company that is changing the landscape of genetic disease management.

WHAT WE OFFER

Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents. Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits. Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more. We also offer a generous employee referral program!

Natera is proud to be an Equal Opportunity Employer. We are committed to ensuring a diverse and inclusive workplace environment, and welcome people of different backgrounds, experiences, abilities and perspectives. Inclusive collaboration benefits our employees, our community and our patients, and is critical to our mission of changing the management of disease worldwide.

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