Senior Product Manager - Pro Onboarding

kraken.com; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Kraken Pro is seeking a product leader to own the onboarding experience from landing to first trade. You will continuously optimize the onboarding funnel, understand the Pro user, and design experiences that build trust and excitement to trade.

Collaborate with Design, Data, Engineering, and Marketing to ship data-driven improvements and leverage AI to personalize paths. The role emphasizes customer-first thinking, strong communication, and a proven track record in onboarding or growth-focused

Qualifications

• 4+ years of product management experience, with a strong track record in onboarding, activation, or growth-oriented UX work.
• Sharp product sense for user experience — spot friction, simplify complex flows, and design for trust and excitement.
• Strong data fluency: define success metrics, analyze funnels, and turn data into action.
• Excellent written and verbal communication to align stakeholders with clear narratives and numbers.
• Customer-first instinct with curiosity about the user and what excites them to trade.
• Fluent working with AI tools to analyze data, personalize experiences, and speed up PM workflows.

Responsibilities

• Own the onboarding experience for Kraken Pro globally, end to end from landing to first trade.
• Assess the funnel, identify friction, and drive continuous UX improvements.
• Understand the Pro customer and tailor messaging to build trust and engagement.
• Live in onboarding data to pinpoint drop-offs and high-leverage opportunities.
• Partner with Design, Data, Engineering, and Marketing to ship improvements.
• Use AI to surface friction points, predict drops, and personalize the onboarding path.

Skills

Product management

Onboarding

Activation

Growth UX

Data fluency

Communication

Customer focus

AI tools

Job description

Building the Future of Open Finance

Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.

Before you apply, we encourage you to explore our culture page to understand what drives us and how we work.

The team

Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.

The Pro team is responsible for Kraken Pro’s web and mobile trading experiences across spot and futures markets.

The opportunity

• Own the onboarding experience for Kraken Pro globally, end to end - from first landing through a client's first trade

• Constantly assess the funnel: identify what's working, what's not, and drive continuous UX improvement

• Deeply understand the Pro customer: who they are, what they need most in their first days, how to talk to them, and what gets them excited to trade

• Live in the onboarding data - pinpoint the biggest friction points, where clients drop off, and the highest-leverage opportunities

• Design the experience to build trust at every step, guiding clients through onboarding with confidence

• Get clients to their first trade - their "aha moment" - faster and with more conviction

• Partner closely with Design, Data, Engineering, and Marketing to turn insight into shipped improvements

• Use AI to see the funnel more clearly and move faster on it - from surfacing friction points and predicting who's about to drop off, to personalizing the onboarding path and messaging per client

What you bring

• 4+ years of product management experience, with a strong track record in onboarding, activation, or growth-oriented UX work

• Sharp product sense for user experience - able to spot friction, simplify complex flows, and design for trust and excitement

• Strong data fluency: comfortable defining success metrics, analyzing funnels, and turning data into prioritized action

• Excellent written and verbal communication - able to bring stakeholders along with clear narratives and numbers

• A customer-first instinct - genuinely curious about who the user is and what would make them excited to trade

• Fluent working with AI tools day to day — using them to analyze data, personalize experiences, and speed up how you work as a PM

• Passion for crypto and trading, with a strong belief in Kraken Pro's mission

Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Our commitment

Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto.

We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision.

As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.

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