Senior Product Manager, New Ventures

Cricut; South Jordan (UT); On-site; USD 120,000 - 170,000; Full time

Job summary

Cricut Creative Labs seeks a Senior Product Manager to drive entirely new creative products in a fast-moving environment. You’ll own strategy, explore user needs with research, and guide concepts through launch with hands-on collaboration across design, engineering, and AI tools.

The role emphasizes entrepreneurial mindset, autonomy, and the ability to operate like a GM while aligning with a major consumer platform’s reach and scale.

Qualifications

• 5+ years of product management experience in consumer digital products.
• Experience building and launching consumer digital products.
• High ownership and bias toward action.
• Strong systems thinking and product judgment.
• Ability to navigate ambiguity and rapidly changing priorities.
• Comfortable operating across technical, creative, and business domains.
• Strong communication and cross-functional leadership skills.
• Technical fluency and comfort working closely with engineers.
• Curiosity about AI tools, creative technology, and emerging consumer behaviors.
• Highly organized, self-directed, and resourceful.
• Collaborative, low-ego, team-oriented mindset.

Responsibilities

• Lead zero-to-one development of new creative products, marketplaces, and AI-powered experiences.
• Drive product strategy, roadmap definition, prioritization, and execution.
• Partner closely with engineering, design, research, and leadership teams.
• Conduct user research and synthesize insights into product direction.
• Rapidly prototype and validate new product ideas using modern AI and product tools.
• Define user flows, product requirements, success metrics, and launch plans.
• Work across both business strategy and technical implementation details.
• Help shape monetization, marketplace, and engagement strategies.
• Operate with high autonomy in a fast-moving, ambiguous environment.
• Move quickly from concept to execution with minimal process overhead.

Skills

Product management

Consumer digital products

Ownership & action

Systems thinking

Ambiguity handling

Cross-functional leadership

Technical fluency

AI curiosity

Job description

Cricut® makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help you design and personalize almost anything — custom cards, unique apparel, everyday items, and so much more.

We believe everyone is born creative. We’re a diverse tapestry of thinkers, dreamers, givers, DIYers, handi-workers, artisans, and forever and always architects of things.

At Cricut, we place the power of handmade into the hands of all. We give you beautiful, easy-to-master tools so you can make something unique, remarkable, perfect. We surround you with ideas, community, inspiration, and encouragement to take your creativity further than you ever imagined. And as a community, we celebrate the exhilarating act of making every single day.

So, make that handcrafted card that feels like a hug. Design a shirt for fun, for family, or for a full-blown business. Craft with a passion or for a purpose. Make something big and bold, itsy-bitsy, amazingly ambitious, or just plain silly. Whatever you make, just make your heart out. Because here’s the remarkable truth: When we all make together, we make all things possible.

Let’s make.

Job Description

Creative Labs is Cricut’s internal startup focused on building the future of creative tools, marketplaces, and AI-powered experiences.

Our team operates independently from the core Design Space organization and is focused on rapidly launching new digital products that expand Cricut into a broader creative ecosystem. Current initiatives span creative AI experiences, digital content marketplaces, creator ecosystems, and emerging creative platforms.

We move quickly, operate with high autonomy, and work across product, AI, marketplace, and creative technology spaces.

The Role:

We’re looking for a Senior Product Manager who thrives in zero-to-one environments and wants to help invent entirely new creative products.

This is a highly entrepreneurial role with significant ownership and autonomy. You will help identify opportunities, define product strategy, deeply understand user needs, and drive products from concept through launch and iteration.

The ideal candidate is a strong product builder with strategic instincts. Someone who can think like a GM while still operating hands-on with design, engineering, AI tools, research, and execution details. This role is ideal for someone who enjoys startup-style product development but wants the scale, stability, and reach of an established consumer platform.

You should be equally comfortable:

• talking directly with users
• defining UX flows
• building rapid prototypes
• working through technical implementation details
• analyzing business opportunities

What You’ll Do:

• Lead zero-to-one development of new creative products, marketplaces, and AI-powered experiences
• Drive product strategy, roadmap definition, prioritization, and execution
• Partner closely with engineering, design, research, and leadership teams
• Conduct user research and synthesize insights into product direction
• Rapidly prototype and validate new product ideas using modern AI and product tools
• Define user flows, product requirements, success metrics, and launch plans
• Work across both business strategy and technical implementation details
• Help shape monetization, marketplace, and engagement strategies
• Operate with high autonomy in a fast-moving, ambiguous environment
• Move quickly from concept to execution with minimal process overhead

Qualifications

• 5+ years of product management experience
• Experience building and launching consumer digital products
• High ownership and bias toward action
• Strong systems thinking and product judgment
• Ability to navigate ambiguity and rapidly changing priorities
• Comfortable operating across technical, creative, and business domains
• Strong communication and cross-functional leadership skills
• Technical fluency and comfort working closely with engineers
• Curiosity about AI tools, creative technology, and emerging consumer behaviors
• Highly organized, self-directed, and resourceful
• Collaborative, low-ego, team-oriented mindset