Senior Product Manager, New Demand Channels

PubMatic; New York (NY); On-site; USD 170,000 - 190,000; Full time

Benefits offered by this job

Hybrid work schedule

Performance bonus

Competitive benefits

Job summary

PubMatic is seeking a Senior Product Manager, New Demand Channels in Redwood City or New York with hybrid work. You will drive non-programmatic demand channel integrations into AgenticOS and Activate, balancing feature development with platform evolution.

The role calls for 5+ years in product management, API experience, familiarity with agentic platforms, and the ability to lead GTM strategies with limited oversight. A Bachelor's is required; MBA preferred.

Qualifications

• 5+ years of product management experience, preferably in Ad Tech.
• Bachelor's degree in a relevant field; MBA or advanced degree preferred.
• Familiarity with agentic platforms or AI-driven tooling and APIs.
• Experience with OpenRTB or other programmatic protocols is a plus.
• Proven ability to represent a product area independently to customers and internal teams.
• Ability to lead a small-to-medium go-to-market strategy with minimal oversight.

Responsibilities

• Drive product delivery for non-programmatic partner publisher integrations into AgenticOS and Activate.
• Own the product area for new demand channels, gathering requirements and defining specs.
• Synthesize client feedback into product decisions and manage roadmaps.
• Collaborate with engineering, commercial teams, and product marketing to meet goals.
• Maintain understanding of the non-programmatic publisher landscape and prioritize features.
• Lead go-to-market efforts for new channels with limited oversight.

Skills

Product management

APIs & integrations

OpenRTB knowledge

AI-driven platforms

Go-to-market

Client engagement

Education

Bachelor's degree

MBA or advanced degree

Tools

AgenticOS

Activate

OpenRTB protocols

Job description

About the Role:

We are seeking aSenior Product Manager, New Demand Channelswith product management experience across programmatic and non-programmatic advertising to join our growing team inRedwood CityorNew Yorkon a hybrid schedule.

The Senior Product Manager will drive and foster the growth of Agentic and API-based activation channels into PubMatic's buyer solutions platform as they emerge. This work sits at the intersection ofAgenticOS, our agentic platform, andActivate, our media buying platform, and is central to how PubMatic connects new channels into its buy-side ecosystem. We are looking for an individual passionate about innovation and problem solving in a fast-evolving, GenAI-driven advertising landscape.

What You'll Do:

In this role, you will drive product delivery for non-programmatic partner publisher integrations into AgenticOS, balancing new feature development with the ongoing evolution of AgenticOS and its connections into Activate. The ideal candidate is comfortable managing product work with dependencies across multiple teams and is energized by solving problems in an emerging, non-standardized part of the ecosystem where conventions (unlike OpenRTB) is still being established.

You willexecute against the product vision and strategyfor non-programmatic demand channels within our broader product portfolio:

• Own the product area for new demand channels, includinggathering requirements,defining specificationsandkey metrics, and working closely with engineering, commercial teams, and product marketing to ensure goals are met
• Be the go-to sourceon how these partners connect to AgenticOS and Activate,representing this product area to clients and internal teams, and synthesizing their feedback into product decisions
• Maintain anunderstanding of the non-programmatic publisher landscapeand how PubMatic's approach compares to alternative integration paths, using those insights to inform prioritization
• Support and communicate a clear roadmap for non-programmatic demand channels to clients, internal teams, and stakeholders
• Collaborate with stakeholders across AgenticOS and Activate to determine feature prioritization and manage the development backlog
• Independently leadsmall-to-medium-sized go-to-market effortsfor new non-programmatic channel launches with minimal oversight

Who You Are:

• 5+ yearsofproduct management experience- preferably in Ad Tech
• Demonstrated expertise acrosscore product management competencies- requirements writing, product planning, backlog grooming, and roadmap communication
• Familiarity withagentic platformsor AI-driven workflow tooling, and general technical concepts such as APIs; experience with OpenRTB or other programmatic protocols is a plus
• Proven ability torepresent a product area independently to customers, including gathering and validating requirements directly with client and business teams
• Ability toindependently lead a small-to-medium-sized go-to-market strategywith little oversight
• Bachelor's degreein a relevant field;MBAor advanced degree preferred
• Fast learner, curious problem solver, and team player, comfortable operating with ambiguity in a channel still being defined

Additional Information

Return to Office: PubMatic employees throughout the globe have returned to our offices via a hybrid work schedule (3 days “in office” and 2 days “working remote”) that is intended to maximize collaboration, innovation, and productivity among teams and across functions.

Benefits:

Our benefits package includes the best of what leading organizations provide such as, paid leave programs, paid holidays, healthcare, dental and vision insurance, disability and life insurance, commuter benefits, physical and financial wellness programs, unlimited DTO in the US (that we actually require you to use!), reimbursement for mobile and fully stocked pantries plus in-office catered lunches 5 days per week.

Diversity and Inclusion

PubMatic is proud to be an equal opportunity employer; we don’t just value diversity, we promote and celebrate it. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status

About PubMatic

PubMatic is one of the world’s leading scaled digital advertising platforms, offering more transparent advertising solutions to publishers, media buyers, commerce companies and data owners, allowing them to harness the power and potential of the open internet to drive better business outcomes.

Founded in 2006 with the vision that data‑driven decisioning would be the future of digital advertising, we enable content creators to run a more profitable advertising business, which in turn allows them to invest back into the multi‑screen and multi‑format content that consumers demand.

#LI-HYBRID

Compensation Disclosure

In accordance with applicable law, the below salary range provided is PubMatic’s reasonable estimate of the total compensation for this role. New hires and current team members are typically compensated toward the middle of our pay range. The actual amount may vary, based on non-discriminatory factors such as location, experience, knowledge, skills and abilities. In addition to salary PubMatic also offers a bonus, restricted stock units, and a competitive benefits package.

Total Compensation Range

$170,000 — $190,000 USD