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Upstart is seeking a senior analytics leader to head Marketing Science within Growth, Product, and Ops Analytics. The role leads analysts and data scientists embedded across marketing channels, driving end-to-end analytics and experimentation to optimize performance and ROI.
The position emphasizes partnering with marketing, finance, and product to set the team’s roadmap, improve incrementality, and deliver high-quality measurement outputs while enabling scalable growth across the company.
At Upstart, we’re united by a mission that matters: to radically reduce the cost and complexity of borrowing for all Americans. Every day, we bring creativity, experimentation, and advanced AI to reshape access to credit, helping millions move forward financially with clarity and confidence.
As the leading AI lending marketplace, we partner with banks and credit unions to expand access to affordable credit through technology that’s both radically intelligent and deeply human. Our platform runs over one million predictions per borrower using more than 3,000 signals, powering smarter, fairer decisions for millions of customers. But the numbers only hint at the impact. Every idea, every voice, and every contribution moves us closer to a world where credit never stands between people and their financial progress.
We’re proudly digital-first, giving most Upstarters the flexibility to do their best work from wherever they thrive, alongside teammates across 80+ cities in the US and Canada. Digital-first doesn’t mean distant. We’re intentional about in-person connection through team onsites, planning sessions, and moments that spark creativity and trust. And whether you choose to work primarily from home or collaborate in-person from one of our offices in Columbus, Austin, the Bay Area, or New York City, you’ll have the support to work in the way that works best for you.
If you’re energized by tackling meaningful problems, excited to innovate with purpose, and motivated by work that truly matters, we’d love to hear from you.
Marketing Science sits within Upstart's Growth, Product, and Ops Analytics team and answers two questions for the business: is our marketing working, and where should it go next? The team's analysts and data scientists are embedded with growth marketing across every channel that brings borrowers to Upstart, including direct mail, paid search and social, video, mobile, email, brand campaigns, and lending partnerships. Within a channel, they work out what's performing and how to make it better. Across channels, they look at how spend should be divided and how each channel affects the others.
At Upstart, a marketing dollar only pays off if it reaches someone our AI models approve and who then takes the loan, so the team's questions go well past the click. And since we see the full path from first touch to funded loan, the team can measure marketing against that outcome rather than a stand-in for it.
You’ll lead that team and work directly with Upstart's marketing leaders, acting as a thought partner to optimize for what is best for the company. We're looking for an experienced data science and analytics leader who can raise the impact this team has on Upstart's growth.
This role is available in the following locations: Remote
As a digital first company, the majority of your work can be accomplished remotely. The majority of our employees can live and work anywhere in the U.S but are encouraged to to still spend high quality time in-person collaborating via regular onsites. The in-person sessions’ cadence varies depending on the team and role; most teams meet once or twice per quarter for 2-4 consecutive days at a time.
At Upstart, your base pay is one part of your total compensation package. The anticipated base salary for this position is expected to be within the below range. Your actual base pay will depend on your geographic location–with our “digital first” philosophy, Upstart uses compensation regions that vary depending on location. Individual pay is also determined by job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
In addition, Upstart provides employees with target bonuses, equity compensation, and generous benefits packages (including medical, dental, vision, and 401k).
United States | Remote - Anticipated Base Salary Range
$195,300 — $270,400 USD
Canada | Remote - Anticipated Base Salary Range
$182,800 — $230,000 CAD
At Upstart, our benefits for full-time employees are designed to support your health, financial well-being, family, and personal growth. Here’s what you can expect:
For roles based in Canada, please note that we are not currently able to hire in Quebec.
Upstart is a proud Equal Opportunity Employer. Just as we are dedicated to improving access to affordable credit for all, we are committed to inclusive and fair hiring practices.
If you require reasonable accommodation in completing an application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please email candidate_accommodations@upstart.com
https://www.upstart.com/candidate_privacy_policy