Senior Product Manager, Lead Ads (Mandarin Speaker)

TikTok; San Jose (CA); On-site; USD 228,000 - 374,000; Full time

Job summary

TikTok is seeking an experienced Product Manager to build scalable ML products that determine what ads billions of users see. You will help advertisers improve their return on ad spend, grow monetization efficiency, and protect user experience through an industry-leading recommendation system.

You will partner with global teams to design AI Agent–driven solutions for lead advertisers, own metrics, and drive innovation in AI services for lead generation.

Qualifications

• 5+ years of product‑related work experience with AI Agent product design or lead advertising experience.
• Strong data analysis and cross‑team communication.
• Ability to capture lead advertiser needs and implement product solutions.
• Fluency in English and Mandarin for global collaboration.

Responsibilities

• Implement AI Agent systems for lead advertisers; own key metrics like lead acquisition and conversion rate.
• Deeply understand lead advertiser needs and optimize end-to-end advertising lead processes.
• Lead AI Agent product design and automate solutions (lead matching agent, auto-material generation, follow-up).
• Track AI Agent trends to drive product iteration and keep TikTok ahead in AI services for lead ads.

Skills

AI Agent product design

Product management

Cross-functional collaboration

Data analysis

English & Mandarin fluency

Job description

About the Team

The Lead & Service team is part of the Global Monetization Product organization and is responsible for building advertising products for lead & service clients. Our vision is to make our product the leading platform for lead & service marketers to acquire users and provide high quality services to users by building products that generate high quality leads and support unique vertical needs.

We're looking for an experienced Product Manager to build highly scalable machine learning products that determine what ads billions of TikTok users see and engage with. You will be responsible for helping 'millions' of advertisers improve their return on ad spend, growing overall monetization efficiency, and protecting the experience of our users, creators, and community through an industry-leading recommendation system.

Responsibilities

• Responsible for the implementation and application of AI Agent systems in the service scenario of lead-based advertisers, focusing on core business indicators such as lead acquisition efficiency and lead conversion rate, and taking responsibility for the final business results;


• Deeply insight into the customer acquisition needs and pain points of lead advertisers, and optimize the strategies and solutions for the entire link of advertising lead mining, screening and reach based on the technical characteristics of AI Agent;


• Lead the product design of AI Agent and the implementation of automated solutions for lead advertisers, including but not limited to intelligent lead matching Agent, automated advertising material generation Agent, intelligent customer follow-up Agent, etc.;


• Continuously track the industry trends and cutting-edge technologies in the AI Agent field, promote the innovative iteration of products and services, and help the company maintain a leading position in the AI service field of lead advertising.

Qualifications

Minimum Qualifications

• More than 5 years of product‑related work experience, with experience in AI Agent product design or lead advertising industry, familiar with the training, optimization and effect evaluation methods of intelligent Agent systems;


• Possess excellent logical thinking ability, data analysis ability and self‑drive, be good at cross‑scenario communication, can accurately capture the needs of lead advertisers, and promote the implementation of product solutions;


• Have excellent cross‑team collaboration skills, and can cooperate efficiently with R&D, data science, sales and other teams to jointly complete the R&D and commercial implementation of AI Agent products.;


• Fluency in both English and Mandarin required: the role involves frequent communication with global teams, clients and stakeholders in English - speaking regions as well as Chinese- speaking markets. Proficiency in Mandarin is essential to effectively engage with Chinese- speaking partners, understand cultural nuances, and navigate business transactions in key markets, ensuring smooth cross- cultural collaboration and market expansion

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $228000 - $374000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;


2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;


3. Exercising sound judgment.