Senior Product Manager, Formations (Remote)

Forbes Advisor; United States; Remote; USD 130,000 - 190,000; Full time

Job summary

Forbes Advisor is seeking a Senior Product Manager to scale our business formation and management platform for SMBs. You will own new product and platform development, drive discovery, and collaborate with stakeholders to ensure rapid, customer-focused delivery.

You will identify opportunities across the customer journey, define backlog priorities, and partner with sales and partnerships to accelerate growth.

Qualifications

• 6+ years of product management experience, with a track record of 0–1 products and platform evolution.
• Experience designing and launching workflow automations or integrations that reduce cost or improve throughput.
• Strong empathy for SMBs, solopreneurs, or small business owners making high‑consideration decisions.
• Comfortable across the full product lifecycle from discovery to delivery and iteration.
• Proficiency with SQL and product analytics tools; data-driven decision making.
• Experience leading cross‑functional teams and gathering input from multiple stakeholders.

Responsibilities

• Lead 0-to-1 product discovery and delivery from hypothesis to MVP and scalable launch.
• Identify and evaluate new product opportunities across the customer journey and market landscape.
• Optimize and scale the core platform to support new use cases and growth.
• Collaborate with engineering, design, analytics, and commercial teams to deliver end‑to‑end products.
• Design and automate core workflows to reduce friction and costs while improving CX.
• Partner with sales, marketing, and partnerships to define GTM strategy and validate demand.
• Manage a structured backlog and prioritize initiatives based on impact and resources.
• Track post‑launch performance and drive iterative improvements.

Skills

Product management

0-to-1 products

Cross-functional leadership

Data-driven decisions

Storytelling

SQL

Tools

Google Analytics

Amplitude

Figma

Job description

Forbes Advisoris hiring!We are searching for aSeniorProduct Manager who will play a pivotal role in scaling ourbusinessformationand managementplatform.

Reporting to the Head of Product, SMB,you’llownnewproductand platform development across theportfolio.You’llbe responsible foridentifyingnew service opportunities, building from concept to launch, scaling our platforms to supportnew use-cases and exponential customer growth,and automating core operational workflows that power our business.You’llcollaborate closelywith senior stakeholders, customers, and cross-functional teams to drive product discovery, development, and delivery.This is an exciting opportunity to lead and influencethe key areas ofour business while working in an environment that values innovation, creativity, and adaptability.

Responsibilities:

• Lead 0-to-1 product discovery and delivery, taking new service offerings from early hypothesis through customer validation, MVP, and scaled launch.
• Identifyand evaluate new product and service opportunities across the customer journey, including scoping market size, customer demand, the competitive landscape, and unit economics to inform what to build next.
• Optimizeand scale the core platform to support new use cases,additionalproduct lines, and exponential customer growth.
• Work collaboratively with cross-functional teams,including engineering, design, analytics, and commercial,to deliver best-in-class product experiences from concept through to release and beyond.
• Design and automate core operational workflows that power the business, reducing friction and unit costs while improving customer experience and unlocking throughput.
• Partner with sales, LCM,marketing,andpartnership teams to define GTM strategy,inform productdecisions,andvalidatedemand,toaccelerateproduct-market fitandachieve commercial targets.
• Define and manage a structured product backlog. Clearly prioritise initiatives based on impact, resource availability, and strategic alignment, while staying responsive tonew information.
• Track performance across key metricspost-launch,identifyingareas of improvement and driving iterative enhancements post-launch.
• Act as thecentral pointof communication across the business for your product area, ensuring transparency, managing stakeholder expectations, and aligning on shared outcomes.
• Play a key role in refining product development practices across the team,bringing experience, structure, and a proactive mindset to each challenge.

Qualifications:

• 6+ years of experience in product management, with a strongtrack recordof building 0-1 products and evolving platforms to supportcustomer and product-linegrowth.
• Experience designing and launching workflow automations, operational tooling, or integrations that materially reduce cost or improve throughput at scale.
• Deep empathy for small business users and experience designing products for SMBs, solopreneurs, or individual business owners making high-consideration decisions.
• Confident working across the full product lifecycle,from discovery and definition to delivery and iteration.
• Comfortable with SQL, product analytics tools (Google Analytics, Amplitude, or similar), and financialmodeling.
• Experienceleading cross-functional teams and managing input from multiple stakeholders.
• Data-driven, with the ability to define and track performance metrics, and use insights to inform decisions.
• Excellent communication and storytelling skills, matched withproficiencyin modern prototyping tools (e.g., Figma) to communicate ideas effectively across stakeholders.
• Curious, collaborative, and proactive inidentifyingnew opportunities or resolving blockers

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