Senior Product Manager, External APIs

mindbody; United States; Remote; USD 150,000 - 185,000; Full time

Job summary

mindbody is seeking a Senior Product Manager to own the strategy, roadmap, and governance for its external API ecosystem. You will shape technical standards, developer experience, and the commercial motion to help partners and enterprise customers build with confidence on our platform.

You will bridge engineering depth with partnerships, sales, and go-to-market execution, driving high-impact initiatives and cross-functional collaboration across the business.

Qualifications

• Experience owning technical or platform products end to end, including external APIs.
• Strong technical depth to discuss system design, security, and data privacy with engineers.
• Platform mindset focusing on reuse, scale, and longevity over one-off solutions.
• Comfort translating needs from partnerships, sales, and enterprise customers into a technical roadmap.
• History of driving complex, cross-functional initiatives through influence, not direct authority.
• Fluency with data: defining metrics, prioritizing, and communicating impact.

Responsibilities

• Define and evolve the vision, roadmap, and governance for the public API surface, including conventions, auth patterns, versioning, deprecation, rate limiting, and partner SLAs.
• Shape the external developer experience end to end: docs, sandbox, webhooks, onboarding, and support channels.
• Represent the partner ecosystem to identify high-impact opportunities and unlock commercial value.
• Partner with business development and integrators to land strategic integrations addressing real customer problems.
• Lead GTM for API changes, aligning customer experience, sales, and account management with launches and deprecations.
• Define and track ecosystem health metrics and prioritize investment based on data.

Skills

Product ownership

Technical depth

Platform mindset

Stakeholder management

Influence across teams

Data-driven decisions

Tools

OAuth

API gateways

Usage analytics

Webhook design

Job description

Role overview

This senior product role owns the strategy, roadmap, and governance for an external API ecosystem that powers integrations for partners, third-party developers, and enterprise customers in the fitness, wellness, and experiences space. The position treats APIs as a product in their own right, shaping technical standards, the developer experience, and the commercial motion that helps external integrators build confidently on the platform. It is a high-impact, cross-functional role bridging engineering depth with partnerships, sales, and go-to-market execution.

Responsibilities

• Define and evolve the vision, roadmap, and governance model for the public-facing API surface, including design conventions, authentication and authorization patterns, versioning, deprecation lifecycle, rate limiting, and partner-facing SLAs.


• Shape the external developer experience end to end, including documentation, sandbox environments, webhooks, onboarding flows, and support channels that make integrations fast and reliable.


• Serve as the voice of the partner ecosystem, turning integration friction and usage data into a clear perspective on the highest-impact opportunities for the platform.


• Partner with business development teams and external integrators to land strategic integrations that solve real customer problems and unlock measurable commercial value.


• Lead the go-to-market motion for API changes, enabling customer experience, sales, and account management teams, and communicating clearly with partners around launches, versioning, and deprecations.


• Define and track ecosystem health metrics such as adoption, partner activation, integration reliability, and overall developer satisfaction, and use data to prioritize investment and tell the story of API impact.

Requirements

• Demonstrated experience owning technical or platform products end to end, ideally including external or public-facing APIs consumed by other developers or partners.


• Strong technical depth to engage credibly with engineering and architecture on system design, integration patterns, security, and data privacy, with working familiarity around authentication models, rate limiting, and versioning.


• A platform mindset, designing for reuse, scale, and longevity rather than one-off solutions.


• Comfort operating across both technical and commercial stakeholders, translating needs from partnerships, sales, and enterprise customers into a coherent technical roadmap.


• A history of driving complex, cross-functional initiatives through influence rather than direct authority.


• Fluency with data, including defining the metrics that matter, using them to prioritize, and communicating impact and lifecycle decisions.

Nice to have

• Familiarity with developer portals, API gateways, and usage analytics tooling.


• Prior exposure to OAuth, webhook design, or enterprise integration architectures.


• Experience supporting partner ecosystems in fitness, wellness, or consumer SaaS.

Benefits and work setup

• The posted base salary range for United States candidates is $150,000 to $185,000, with the total compensation package potentially including a performance bonus and additional incentive plans.


• The employer describes a commitment to equal opportunity and to considering candidates from a wide range of backgrounds, experiences, and perspectives.


• Additional responsibilities may be assigned as needed to support the team and broader business goals.