Senior Product Manager, Experience Hub

Jobtailor; Dearborn (MO); On-site; USD 120,000 - 160,000; Full time

Job summary

Ford Racing is seeking a senior Product Manager to own the Experiences Hub, partner across teams, and drive revenue through digital placements. You will manage end-to-end transactions, onboard partners, and lead agile delivery, with a focus on analytics, A/B testing, and customer experience.

Lead onboarding, launch, and maintenance of Ford Racing experiences and events, collaborating with stakeholders to prioritize work and align on timelines for successful outcomes.

Qualifications

• Bachelor’s degree or equivalent combination of relevant education and experience.
• 7+ years of Product Management experience.
• Proven success owning complex, multi-stakeholder platforms end-to-end.
• Marketing background in CRM, campaigns, or content marketing is valuable.
• Ability to build collaborative stakeholder relationships and align priorities.
• Ability to provide clear, constructive feedback on scope and timing.
• Ability to define direction and drive progress in undefined or emerging spaces.
• Track record of cross-product organizational alignment and feature/product placement.
• Strong understanding of revenue drivers and translating product decisions into direct and incremental revenue impact.
• 3+ years of experience owning or building end-to-end transactional or e-commerce experiences.
• 2+ years of experience onboarding partners, products, or content onto a digital platform.
• 2+ years of experience in Agile delivery and tooling such as Jira.
• 1+ years of hands-on experience with Adobe Analytics, Contentsquare, Adobe Target, or similar digital analytics, personalization, and customer experience platforms.
• 1+ years of experience designing and running A/B tests and experimentation programs.
• Must be legally authorized to work in the United States.
• MBA or Master’s degree, digital experience platform/marketplace experience advantageous.

Responsibilities

• Own and drive the Experiences Hub product roadmap in partnership with Ford Racing.
• Build and operate the Experiences Hub for owners and non-owners.
• Own the full transaction lifecycle, including discovery, browsing, booking, payment, and fulfillment.
• Lead onboarding, migration, launch, and maintenance of all Ford Racing experiences and events.
• Evaluate incoming requests, scope and prioritize work, and align stakeholders on timelines and delivery approaches.
• Collaborate across product organizations to increase experience visibility and placement across the site.
• Serve as the primary product point of contact for Ford Racing.
• Translate racing events and activations into digital placements, personalization, and promotion strategies.
• Identify opportunities to drive direct and incremental revenue from experiences.
• Lead agile planning and ceremonies with delivery teams.
• Drive predictable, repeatable experience-launch processes.
• Support on-site content, copy, SEO, and customer journey planning.
• Partner with CRM and Personalization teams to promote experiences across Email, SMS, App, and Web.
• Develop experimentation and A/B-testing roadmaps to optimize experience surfacing, personalization, and promotion.

Skills

Product Management

End-to-End Transactional Experience

Agile Delivery

A/B Testing

Stakeholder Collaboration

Digital Analytics

CRM

Content Marketing

Education

Bachelor's Degree

MBA

Master’s Degree

Tools

Jira

Adobe Analytics

Contentsquare

Adobe Target

Salesforce Marketing Cloud

Job description

• Own and drive the Experiences Hub product roadmap in partnership with Ford Racing


• Build and operate the Experiences Hub for owners and non-owners


• Own the full transaction lifecycle, including discovery, browsing, booking, payment, and fulfillment


• Lead onboarding, migration, launch, and maintenance of all Ford Racing experiences and events


• Evaluate incoming requests, scope and prioritize work, and align stakeholders on timelines and delivery approaches


• Collaborate across product organizations to increase experience visibility and placement across the site


• Serve as the primary product point of contact for Ford Racing


• Translate racing events and activations into digital placements, personalization, and promotion strategies


• Identify opportunities to drive direct and incremental revenue from experiences


• Lead agile planning and ceremonies with delivery teams


• Drive predictable, repeatable experience-launch processes


• Support on-site content, copy, SEO, and customer journey planning


• Partner with CRM and Personalization teams to promote experiences across Email, SMS, App, and Web


• Develop experimentation and A/B-testing roadmaps to optimize experience surfacing, personalization, and promotion

Requirements

• Bachelor’s degree or equivalent combination of relevant education and experience


• 7+ years of Product Management experience


• Demonstrated success owning complex, transactional, multi-stakeholder platforms end-to-end


• Strong product management expertise; marketing background in CRM, campaign, or content marketing is valuable


• Ability to build collaborative stakeholder relationships and align priorities


• Ability to provide clear, constructive feedback on scope and timing


• Ability to define direction and drive progress in undefined or emerging spaces


• Track record of cross-product organizational alignment and feature/product placement


• Strong understanding of revenue drivers and translating product decisions into direct and incremental revenue impact


• Ability to synthesize complex, ambiguous situations into clear narratives


• 3+ years of experience owning or building end-to-end transactional or e-commerce experiences


• 2+ years of experience onboarding partners, products, or content types onto a digital platform


• 2+ years of experience in Agile delivery and tooling such as Jira


• 1+ years of hands-on experience with Adobe Analytics, Contentsquare, Adobe Target, or similar digital analytics, personalization, and customer experience platforms


• 1+ years of experience designing and running A/B tests and experimentation programs


• Must be legally authorized to work in the United States


• MBA or Master’s degree, digital experience platform/marketplace experience, AEM familiarity, SEO experience, Salesforce Marketing Cloud familiarity, and motorsports/automotive racing familiarity are advantageous

Core Competencies

Demonstrates expertise in Product Management with a focus on end-to-end transactional experiences, driving revenue through strategic digital placements and stakeholder collaboration. Proficient in Agile methodologies and A/B testing to optimize customer engagement and experience.

Highest-signal resume keywords

• Product Management


• End-to-End Transactional Experience


• Agile Delivery


• A/B Testing


• Stakeholder Collaboration

ATS Optimization Keywords

Hard Skills

• Product Management


• E-Commerce Experience


• Revenue Drivers


• Digital Analytics


• Customer Experience Optimization

Soft Skills

• Collaborative Relationship Building


• Clear Communication


• Feedback Provision


• Synthesis of Complex Situations

Certifications & Qualifications

• Bachelor’s Degree


• MBA or Master’s Degree

Industry Keywords

• Motorsports


• Automotive Racing


• Digital Experience Platform


• SEO


• CRM

Tools & Technologies

• Jira


• Adobe Analytics


• Contentsquare


• Adobe Target


• Salesforce Marketing Cloud