Senior Product Manager, Engagement – Gamification

Jobtailor; Dearborn (MI, MO); On-site; USD 110,000 - 170,000; Full time

Job summary

Jobtailor is seeking a senior gamification leader to drive the lifecycle engagement and loyalty strategy. You will partner with engineering, design, and data science teams to translate vision into actionable product definitions and technical requirements. The role emphasizes user engagement, regional customization, and measurable business impact.

You will analyze telemetry and ownership patterns to identify segments, craft driver archetype features, and scale digital adoption across channels.

Qualifications

• HS Diploma or equivalent required.
• 5+ years of experience in product development or digital design.
• Ability to achieve strategic goals in a fast-paced environment and evolve strategy from research, data, and trends.
• Strong verbal and written communication to articulate complex concepts to non-technical stakeholders.
• Strong leadership and stakeholder management across the organization with solid documentation.
• Passion for customers and building/shipping products to meet needs.
• Experience with gamification frameworks, behavioral design, or high-engagement platforms preferred.
• Prior experience in product development, behavioral psychology, or digital-physical engagement loops that drive actions.
• Visa sponsorship is not available; must be legally authorized to work in the United States.

Responsibilities

• Lead gamification strategy for Lifecycle Engagement & Loyalty.
• Conduct discovery and business-case development for strategic gamification initiatives.
• Evaluate and pilot expansion strategies for behavior-driven experiences across vehicle segments and ownership phases.
• Scale Ford Rewards participation and digital app adoption beyond current channels.
• Analyze driving telemetry and ownership habits to identify customer segments.
• Develop tailored game mechanics and localized features for driver archetypes and regions.
• Translate gamification vision into high-level product definitions and requirements.
• Partner with Software Eng., UX Design, and Data Science from concept to launch.
• Synthesize user engagement data and loyalty projections into executive presentations.
• Provide data-backed recommendations to secure leadership buy-in.

Skills

Gamification Frameworks

Product Development

Behavioral Design

Stakeholder Management

Data Analysis

Education

HS Diploma or equivalent

Tools

UX Design

Data Science

Job description

• Lead the gamification strategy for the Lifecycle Engagement & Loyalty team
• Conduct discovery and business-case development for strategic gamification initiatives
• Evaluate and pilot expansion strategies for behavior-driven experiences across vehicle segments and ownership phases
• Scale Ford Rewards participation and digital app adoption beyond current channels
• Analyze driving telemetry and ownership habits to identify customer segments
• Develop tailored game mechanics and localized features for different driver archetypes and regional communities
• Translate the gamification vision into high-level product definitions and technical requirements
• Partner with Software Engineering, UX Design, and Data Science from concept to launch
• Synthesize user engagement data, connected vehicle capabilities, and loyalty financial projections into executive presentations
• Provide data-backed recommendations to secure executive leadership buy-in

Requirements

• HS Diploma or equivalent
• 5+ years of experience in product development or digital design experience
• Demonstrated ability to achieve strategic goals in an innovative and fast-paced environment and evolve product strategy based on research, data and industry trends
• Strong verbal and written communication skills, with the ability to articulate complex technical concepts to non-technical stakeholders
• Strong leadership and communication skills to manage stakeholders across the organization, including strong documentation skills
• Passion for customers, their needs, and building/shipping products to meet those needs
• Demonstrated effectiveness in complex organizations
• Domain knowledge in gamification frameworks, behavioral design, or high-engagement consumer platforms strongly preferred
• Prior experience in product development, behavioral psychology, or designing digital-physical engagement loops that drive real-world user actions
• Visa sponsorship is not available
• Must be legally authorized to work in the United States

Core Competencies

Expertise in leading gamification strategies and product development, with a strong focus on user engagement and behavioral design. Proven ability to synthesize data and collaborate with cross-functional teams to drive innovative solutions in fast-paced environments.

Highest-signal resume keywords

• Gamification Frameworks
• Product Development
• Behavioral Design
• Stakeholder Management
• Data Analysis

Hard Skills

• Product Development
• Gamification Strategy
• Behavioral Psychology
• Digital Design
• Data Analysis

Soft Skills

• Strong Communication Skills
• Leadership Skills
• Documentation Skills
• Customer-Centric Mindset

Industry Keywords

• Lifecycle Engagement
• Loyalty Programs
• User Engagement
• Connected Vehicle Capabilities

Tools & Technologies

• UX Design
• Data Science