Senior Product Manager - Data - CVS Media Exchange (CMX)

CVS Pharmacy; Boston (MA); Hybrid; USD 82,000 - 200,000; Full time

Job summary

CVS Health is seeking a Senior Manager for Data Product to lead the development of ad data solutions. This role involves strategic leadership, product management, and cross-functional collaboration to enhance data offerings. Ideal candidates will have extensive experience in programmatic media and a strong background in product management.

Benefits

Affordable medical plans

401(k) with matching

Flexible benefits including paid time off

Qualifications

• 7+ years in programmatic media and self-service DSPs.
• 5+ years in product strategy or project management.
• 5+ years in data analysis.

Responsibilities

• Define product vision and strategy for ad data products.
• Manage product roadmaps and align business needs.
• Collaborate with engineering and analytics teams.

Skills

Programmatic media

Product management

Data analysis

Team management

Communication

Leadership

Education

Bachelor's degree in relevant fields

Job description

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels, and more than 300,000 purpose-driven colleagues – caring for people where, when, and how they choose in a way that is uniquely more connected, more convenient, and more compassionate. And we do it all with heart, each and every day.

CVS Media Exchange [CMX] is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full-funnel ad solutions leverage CVS’s in-store and online data, extensive reach, and aim to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service, these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers.

The Senior Manager, Data Product is a managerial role reporting to the Director of Product. This pivotal position is responsible for implementing a data foundation solution for CMX, collaborating with cross-functional partners such as Marketing, Sales, Operations, Data Engineering, and Data Science. The ideal candidate has extensive experience in programmatic media, self-service solutions, and product management.

Key Responsibilities

1. Strategic Leadership: Define product vision, strategy, and develop a suite of ad data products.
2. Product Leadership: Use your product knowledge, customer feedback, and relevant data to assess value, build business cases, and prioritize effectively. Lead product discovery and maintain a roadmap and backlog focused on high-impact work for advertisers, merchants, and stakeholders.
3. Product Roadmap: Manage product roadmaps, align business and technical needs, analyze customer and product data, convert insights into initiatives, determine rollout strategies, and manage risks. Maintain and refine the product backlog, create user stories and acceptance criteria, and prioritize high-impact items.
4. Collaborative Innovation: Build strong relationships with key partners by aligning priorities with business goals, communicating roadmaps, and gaining buy-in from leadership. Partner with Data Science, Engineering, and other teams to define data requirements.
5. Data Transformation Layer Management: Oversee data transformation processes, ensuring efficient and accurate data enrichment, normalization, and reporting.
6. Cross-functional Collaboration: Work with engineering, analytics, insights, and media teams to align data strategies and ensure seamless integration with ad-serving platforms.
7. Data as a Service (DaaS): Develop strategies to offer data as a service to internal and external stakeholders, ensuring scalable access to high-quality data sets.
8. Data Foundation Development: Support design and implementation of scalable data infrastructure for real-time and batch processing and analytics.
9. Data Quality and Governance: Collaborate with Engineering to establish data quality frameworks and governance policies to ensure data integrity.
10. Industry Expertise: Partner with Product Marketing to analyze industry trends and emerging advertising measurement techniques to inform the product roadmap.

This role offers flexible work-from-home options. It can be based remotely in the U.S. or near one of our Corporate Hubs. If you are within commuting distance to a hub, you are expected to work in the office 3 or more days a week:

Boston, MA

Wellesley, MA

Woonsocket, RI

New York Soho area, NY

Chicago, IL

Blue Bell, PA

Required Qualifications

• 7+ years in programmatic media and self-service DSPs
• 5+ years in product strategy or project management
• 5+ years in data analysis
• 3+ years managing a team

Preferred Qualifications

• Deep understanding of programmatic media
• Experience with self-service platforms, ad tech, and integrations
• Excellent communication and presentation skills
• Proven leadership and collaboration skills
• Strong initiative, self-motivation, and customer-oriented mindset

Education

Bachelor's degree in relevant fields or equivalent experience (HS Diploma + 4 years)

Pay Range

Range: $82,940 - $199,144 annually or equivalent hourly rate. Actual offer depends on experience, education, location, and other factors. This role may include bonuses, commissions, or equity awards.

Our team reflects the communities we serve and is committed to fostering an inclusive workplace where everyone feels valued and belongs.

Benefits

• Affordable medical plans, 401(k) with matching, stock purchase plans
• No-cost wellness, tobacco cessation, counseling, financial coaching programs
• Flexible benefits including paid time off, flexible schedules, family leave, dependent care, tuition assistance, and more

For more info, visit https://jobs.cvshealth.com/us/en/benefits

Application deadline: 05/23/2025

Qualified applicants with arrest or conviction records will be considered per applicable laws.