Senior Product Manager, Content Platform & Email CRM (Hybrid)

swoopishiring; San Francisco (CA); Hybrid; USD 140,000 - 200,000; Full time

Job summary

Swoop is seeking a Senior Product Manager to set strategy and lead execution across content platform and email CRM for MyHealthTeam and Nimble assets. You will turn publishing into scalable systems, improve editorial speed, and enhance content discovery across sites and inbox.

You'll partner with Content, Marketing, Engineering, and Data to shape the roadmap, mentor peers, and drive measurable improvements in member engagement. Hybrid SF location with two days in office.

Qualifications

• 5+ years of product management experience.
• Track record of setting strategy and delivering outcomes.
• Experience with CMS platforms and publishing workflows.
• Experience with editorial and publishing workflows.
• Strong written and verbal communication.
• Ability to influence senior stakeholders.
• Mentoring teammates and improving product thinking.
• Genuine care for building trustworthy health experiences.

Responsibilities

• Define and communicate a compelling product vision and strategy for the content platform and email CRM ecosystem.
• Translate needs into a prioritized, outcome-oriented roadmap spanning near-term execution and longer-term platform capabilities.
• Establish the principles, success measures, and decision frameworks that guide investment across content creation, management, discovery, and distribution.
• Identify opportunities to simplify the ecosystem, reduce operational complexity, and create reusable capabilities across communities and channels.
• Own the product strategy, roadmap, and execution for our content platform and discovery systems.
• Define and evolve the content model to support richer, more personalized article experiences without custom implementation for every use case.
• Build scalable tooling that helps editorial teams publish faster, with less manual effort and greater visual and structural consistency.
• Create platform capabilities that enable content reuse, modular assembly, automated updates, and flexible presentation across sites and surfaces.
• Use data, experiments, user research, and qualitative feedback to improve time-to-publish, content quality, discoverability, reuse, and member engagement.
• Design systems that generate structured data to power recommendations, personalization, search, and other downstream experiences.
• Partner with Engineering and Design on the evolution of rendering systems, component libraries, CMS capabilities, admin tooling, and platform architecture.
• Own the product strategy and roadmap for email CRM tooling and workflows in partnership with the Email Team.
• Identify and eliminate friction in email production, approval, deployment, and measurement workflows.
• Improve targeting and segmentation capabilities so the Email Team can reach the right members with the right content.
• Drive personalization improvements that increase relevance and engagement across email programs.
• Connect upstream content investments to email, ensuring structured content and metadata can power better inbox experiences.
• Partner with Engineering and Marketing on deliverability infrastructure, list hygiene, consent, compliance, and operational scalability.

Skills

Product management

Strategic thinking

Cross-functional collaboration

Stakeholder management

Analytical mindset

Tools

CMS platforms

Page builders

Editorial tools

Job description

Swoop is seeking a Senior Product Manager to set strategy and lead execution across content platform and email CRM for MyHealthTeam and Nimble assets. You will turn publishing into scalable systems, improve editorial speed, and enhance content discovery across sites and inbox.

You'll partner with Content, Marketing, Engineering, and Data to shape the roadmap, mentor peers, and drive measurable improvements in member engagement. Hybrid SF location with two days in office.