(Senior) Product Manager (all genders)

HRS Group; Berlin (TN); On-site; USD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company as a (Senior) Product Manager for Engagement & Retention, where you will lead initiatives to enhance user loyalty and lifetime value across innovative digital platforms. Your role will involve collaborating with diverse teams to analyze user behavior, optimize journeys, and implement data-driven strategies that keep users engaged. This dynamic position offers the opportunity to shape the future of business travel by merging creativity with analytics, all while working in a supportive environment that encourages personal and professional growth. If you're passionate about user experience and eager to make an impact, this is the perfect opportunity for you.

Qualifications

• Proven experience in product management focused on user engagement and retention.
• Strong analytical skills with experience in data-driven decision-making.

Responsibilities

• Drive user engagement and retention across digital products.
• Collaborate with cross-functional teams to enhance user experiences.

Skills

Product Management

User Engagement

Data Analysis

CRM Platforms

A/B Testing

Stakeholder Management

Agile Development

Fluent in German and English

Tools

Braze

Recommendation Engines

Job description

HRS AS A COMPANY BUSINESS UNIT

The HRS Business Travel Club (BTC) is the business unit behind the transformation of HRS.de and HOTEL.DE, evolving them into much more than just hotel booking platforms. BTC provides individual business travelers and SMEs with exclusive services that redefine the travel experience, enhancing loyalty, driving growth, and ensuring long-term profitability.

By strengthening the brand-customer relationship and unlocking new opportunities through optimized supplier management, BTC plays a key role in HRS’s DACH market strategy. The unit focuses on disrupting the traditional hotel and workplace supply chain, merging e-commerce with a next-generation business travel experience.

POSITION

As a (Senior) Product Manager for Engagement & Retention, your mission is to drive user activity, loyalty, and lifetime value across BTC’s digital products - helping position HRS as a leader in the evolving business travel space.

You’ll lead a highly cross-functional team focused on activating, engaging, and retaining users across our platforms (HRS.de, HRS.com, and HOTEL.de), ensuring our products are not just visited, but continuously used and loved.

Operating at the intersection of product, design, engineering, data, CRM, and marketing, you’ll blend creativity with analytics to craft compelling, data-driven experiences that keep users coming back. Your impact will be felt in every stage of the customer journey.

CHALLENGE

• Own and evolve the product strategy and roadmap for user engagement and retention across web and mobile.
• Partner with CRM,data, design, and engineering to ideate, build, and scale impactful opportunities.
• Use data to deeply understand user behavior, identify friction points, and uncover retention drivers.
• Design and optimize user journeys, onboarding flows, campaigns, and touchpoints to boost engagement and reduce churn.
• Leverage Braze to deliver personalized lifecycle messaging across channels (on-site, app, email, push).
• Work with our recommendation engine to tailor experiences and content based on user behavior and preferences.
• Champion a test-and-learn culture - drive A/B testing and rapid experimentation to validate ideas and maximize performance.
• Align product efforts closely with marketing strategies to ensure consistent and compelling user experiences.

FOR THIS EXCITING MISSION YOU ARE EQUIPPED WITH...

• Proven experience in product management, with a focus on user engagement, retention, or growth - ideally in a fast-paced digital environment.
• Strong analytical skills - confident working with data to extract insights, define success metrics, and measure impact.
• Hands-on experience with CRM platforms, particularly Braze is a plus
• Familiarity with recommendation engines or personalization platforms, and how they can enhance user experience and performance.
• A customer-first mindset, combined with sharp product instincts and execution skills.
• Experience driving cross-functional teams and coordinating multiple stakeholders toward a shared goal.
• Excellent communication and stakeholder management skills, both verbal and written.
• Passion for user behavior, experimentation, and agile product development.Fluent in German and English, verbally and written.

PERSPECTIVE

Access to a global network of a globally united and mutually responsible “Tribe of Intrapreneurs” that is passionately dedicated to renew the travel industry and while doing so reinvent the ways how businesses stay, work and pay.

Our entrepreneurial driven environment of full ownership and execution focus offers you the playground to contribute to a greater mission, while growing personally and professionally throughout this unique journey. You will continuously learn from a radical culture of retrospectives and continuous improvement and actively contribute to making business life better, smarter and more sustainable.

LOCATION, MOBILITY, INCENTIVE

The attractive remuneration is in line with the market and, in addition to a fixed monthly salary, all necessary work equipment and mobility, will also include an annual or multi-year bonus.