Senior Product Manager, AI Creative Products

SERHANT.; New York (NY); On-site; USD 180,000 - 200,000; Full time

Job summary

SERHANT. is seeking a Senior Product Manager to define and build a new generation of AI-powered creative products for SERHANT. ID Lab and SERHANT.

Studios. This role owns product strategy for how premium real estate marketing and studio content - brand identities, listing collateral, photography, video, and social campaigns - is conceived, produced, and distributed with AI in the loop. Reporting directly to the Chief Technology Officer, this role will own product strategy from discovery through

Qualifications

• 5-8+ years of product management experience in technology, SaaS, or creative/marketing tech.
• Experience building products for marketing, branding, design, content production.
• Hands-on familiarity with generative AI for content creation and AI tooling.
• Demonstrated ability to own products from concept through launch and iteration.
• Collaborates with designers, producers, editors and cross-functional stakeholders.
• Strong understanding of Agile methodologies and product analytics tooling.

Responsibilities

• Define and own the product roadmap for AI-powered creative and marketing products across ID Lab and Studios.
• Partner with the heads of ID Lab and Studios to translate services into scalable, productized offerings for agents, sellers, and developers.
• Improve production workflows, build self-serve tools, and enhance efficiency.
• Own the full lifecycle from discovery and requirements gathering through launch, iteration, and optimization.
• Ensure AI output meets SERHANT. standards, governance, and brand requirements.

Skills

Product management

AI tooling

Cross-functional leadership

Agile methodologies

Data analytics

Marketing/creative tech

Tools

PostHog

Amplitude

Mixpanel

Metabase

Job description

Senior Product Manager, AI Creative Products

New York, NY (on-site)

About SERHANT.

SERHANT. is

the most followed real estate brand in the world, calibrated for the

marketplace of tomorrow, delivering proven results for buyers, sellers, and

developers. SERHANT. revolutionizes the traditional brokerage model by

innovating through media and content creation and is powered by a full-service

in-house film studio as well as an amplification platform that puts our

properties in front of more people than anyone else.

SERHANT. ID

Lab is our in-house creative and branding collective. ID Lab builds complete

visual identities for agents, luxury listings, and new development projects -

logos, brand guides, print and digital collateral, launch campaigns, and

multi-channel marketing plans - and serves as the design engine behind agent

brand packages, property positioning, and new development marketing.

SERHANT.

Studios is our full-service, in-house film and production team. Studios writes,

shoots, and edits cinematic property tours, agent brand films, short-form

social content, and new development launch films, and produces original

programming for LISTED by SERHANT., our real estate media network. Together, ID

Lab and Studios create the marketing that differentiates every SERHANT. agent,

listing, and development.

About the Role

SERHANT. is seeking a Senior Product Manager to define and build a new generation of

AI-powered creative products for SERHANT. ID Lab and SERHANT. Studios. This

role owns product strategy for how premium real estate marketing and studio

content - brand identities, listing collateral, photography, video, and social

campaigns - is conceived, produced, and distributed with AI in the loop.

Reporting

directly to the Chief Technology Officer, this role will own product strategy

from discovery through launch, partnering closely with the

department heads of ID Lab and Studios alongside engineering, design, and

brokerage stakeholders to turn craft-driven creative services into scalable

products for agents, clients, and developers.

The mandate

has two connected halves. The first is operational: building products that make

ID Lab and Studios faster and more efficient at producing high-end

creative work, from intake and briefing through production, review, and

delivery.

The second

is self-serve: giving SERHANT. agents more robust tools to create premium

marketing on their own, while maintaining SERHANT. standards. You will

identify where generative AI can raise the quality, speed, and volume of

creative output without diluting the SERHANT. standard - and be equally clear

about where it cannot. Success means creative products that agents adopt,

clients pay for, and the ID Lab and Studios teams trust.

The ideal candidate

combines strong product intuition, technical fluency with modern AI

tooling, creative judgment, and experience building products for or

with marketing and creative teams. This individual should be comfortable

perating in fast-moving environments, balancing long-term product vision with

day-to-day execution, and making informed prioritization decisions across

competing initiatives.

This is a

highly cross-functional role suited for someone who thrives in ambiguity, takes

wnership, and can independently drive products from concept to adoption.

Responsibilities

• Product Strategy and Ownership:
• Define and own the product roadmap for AI-powered creative and
• marketing products across ID Lab and Studios
• Partner with the heads of ID Lab and Studios to translate their
• creative services into scalable, productized offerings for agents, sellers, and
• developers
• Lab and Studios production efficiency, and self-serve creative tools that
• agents use directly
• Own the full product lifecycle from discovery and requirements
• gathering through launch, iteration, and optimization
• and platform scalability
• quality, production throughput, and revenue impact
• AI-Powered Content and Creative Tooling:
• Identify and validate where generative AI across text, image,
• video, and audio can produce or accelerate premium real estate marketing and
• Partner with engineering to evaluate, test, and deploy generative
• models, creative pipelines, and automation into production workflows
• steps that keep AI-assisted output at the SERHANT. standard
• tools for practical business application
• likeness, and disclosure considerations for AI-generated marketing assets
• Product Discovery and Prioritization:
• Embed with ID Lab designers and Studios producers to map creative
• workflows end to end and find the highest-leverage points for product
• intervention
• Conduct discovery with agents, clients, and developers to
• understand which marketing output actually moves listings and builds brands
• technical feasibility, and organizational goals
• Develop user stories, acceptance criteria, and functional
• specifications for engineering teams
• experimentation, analytics, and user feedback before implementation
• Cross-functional Leadership and Execution:
• Serve as the primary liaison between the ID Lab and Studios
• department heads, engineering teams, design partners, and brokerage
• stakeholders
• coordination in partnership with engineering leadership
• remain focused on high-impact deliverables
• to technical, creative, and executive audiences
• Creative Quality and Operational Scale:
• within reach of agents who are not designers or producers
• Improve ID Lab and Studios production workflows end to end -
• intake, briefs, asset management, review cycles, and delivery - to reduce
• turnaround time and manual effort
• and Studios engagements begin, and keep the two reinforcing rather than
• competing
• teams to implement scalable solutions
• Data and Product Analytics:
• prioritization and product decisions
• effectiveness, adoption, and impact on listing and brand performance
• Partner with technical teams to ensure proper event tracking,
• analytics instrumentation, and reporting visibility
• creative workflow trends to guide ongoing product strategy
• The company reserves the right to add or change duties at any
• time.

Qualifications

• 5-8+ years of product management experience in technology, SaaS, or
• creative and marketing technology environments
• Experience building products for marketing, branding, design, content
• production, or media workflows - marketing technology, creative tooling,
• digital asset management, or similar - strongly preferred
• Proven experience owning products from concept through launch and
• iteration
• Hands-on familiarity with generative AI for content creation, including
• large language models and image, video, or voice generation, alongside an
• understanding of current limits
• Demonstrated experience working alongside creative teams such as
• designers, producers, and editors, and translating craft-driven work into
• Strong understanding of Agile product development methodologies and
• Experience working closely with engineering teams on technical product
• implementation
• Experience with product analytics and reporting tools such as PostHog,
• Amplitude, Mixpanel, Metabase, or similar platforms
• Comfortable with ambiguity and changing priorities
• is a plus

Skills

and brand fit, not delivery metrics alone recommendation statistical methods

Compensation

• listed below will be decided based on factors including, but not limited to,
• skills, prior relevant experience, and specific work location.
• The national base pay range for this position
• within the United States is $180,000 - $200,000 USD. This position is eligible
• for a discretionary bonus based on individual and company performance.
• dental and vision insurance; paid time off and paid holidays; retirement
• benefits; and other company-sponsored benefits, subject to applicable
• eligibility requirements .

Your Location

This position is on-site for candidates based

in the New York City area. The role may include occasional work at additional

SERHANT. offices or attendance at offsites, as agreed to with your manager.

Candidates must live within the United States.

Hiring Statement

SERHANT. is committed to providing a

workplace free from discrimination or harassment. We expect every member of the

SERHANT. community to do their part to cultivate and maintain an environment

where everyone has the opportunity to feel included and is afforded the respect

and dignity they deserve.

Decisions related to hiring, compensating,

training, evaluating performance, or terminating are made fairly, and we

provide equal employment opportunities to all qualified candidates and staff.

We examine our unconscious biases and take responsibility for always striving

to create an inclusive environment that makes every employee and candidate feel

welcome.

At this time, we are not able to offer H-1B visa or any other work authorization sponsorship. To be considered for any of our open roles, candidates must be currently authorized to work in the United States without the need for sponsorship now or in the future.