Senior Product Manager

Vireo Health; California; Hybrid; USD 140,000 - 200,000; Full time

Benefits offered by this job

Competitive compensation

Performance-based bonus opportunities

Fully remote from Canada

Job summary

Vireo Health, Inc. is seeking a Senior Product Manager to own major product problems across consumer apps, internal tools, retail, and delivery. You will lead cross-functional teams to discovery, prototype with AI tools, and drive launches with measurable results.

The role emphasizes rapid experimentation and data-driven decisions in a cannabis retail tech context. You’ll work across operations, retail, customer support, compliance, and finance to turn needs into clear product requirements,

Qualifications

• 5+ years of product management experience across multiple product types with a track record of shipping impact.
• AI integrated into weekly work: analysis, synthesis, prototyping, and automation with practical examples.
• Proficiency with Claude Code or similar agentic tool and building prototypes used by others.
• Fluency in product analytics: SQL, dashboards, and deriving insights from large datasets.
• Hands-on experience designing and interpreting A/B tests.
• Sound judgment about AI limits and careful output verification.
• Technical background capable of reading code and discussing engineering trade-offs.
• Clear, persuasive writing and stakeholder alignment.
• Ability to ramp up quickly by talking to users and analyzing data.
• Bonus: experience shipping LLM-powered features or cannabis/regulatory industry exposure.

Responsibilities

• Lead cross-functional teams to set product strategy and scope for key areas.
• Write business cases for new initiatives and secure leadership backing.
• Translate operations, retail, finance, and support needs into concrete product requirements.
• Run user research and usability studies; synthesize findings with AI, verify against source data.
• Build and test prototypes using Claude Code or similar tools with customers and ops teams.
• Answer data questions by querying the data warehouse with SQL.
• Design and analyze experiments; monitor post-launch performance and suggest improvements.
• Identify AI-driven efficiencies to reduce manual work and improve user experience.
• Define criteria for what is ready to ship before launch.

Skills

Product management

AI-enabled work

Claude Code

SQL & dashboards

A/B testing

AI governance

Technical communication

Clear writing

Rapid problem solving

Cannabis/regulatory awareness

Tools

Claude Code

Cursor

Codex

MCP

Job description

Who we are:

Vireo is one of the fastest-growing cannabis companies in the U.S., building toward becoming the country's largest dispensary operator. We're a publicly traded company with more than 170 dispensaries across 10+ states and $209 million in second-quarter 2026 revenue. And we're just getting started.

Eaze, part of Vireo, brings together e-commerce, retail, and delivery technology to serve customers and power operations across a growing network of dispensaries. Our product team builds the tools that customers, store teams, drivers, and operators rely on every day. As Vireo expands, we have an opportunity to rethink how technology powers cannabis retail at scale.

We're looking for people who thrive on solving hard problems, take ownership, challenge the status quo, and move quickly from ideas to results. If you want to build products that have a measurable impact on a rapidly growing business, we'd love to work with you.

What we offer:

• Competitive compensation and performance-based bonus opportunities
• Full-time, ongoing engagement as an independent contractor. Employee benefits such as health coverage, paid time off, and retirement plans aren't included, and you're responsible for your own taxes and benefits
• Fully remote from anywhere in Canada, with regular overlap with U.S. Pacific business hours

What the role is about:

We're looking for a Senior Product Manager to take on our most important product problems. You'll work across a variety of areas, including the consumer app, internal tools, retail, and delivery, and you'll own each problem from discovery through launch and measured results. We're also hiring for how you work. A product manager who uses AI tools well can answer their own data questions, put a working prototype in front of customers before engineering commits a sprint, and turn a month of support tickets into a clear list of problems. We want someone who already works this way with Claude Code or similar tools, and who judges that work by what ships and whether the numbers hold up.

Whatimpactyou’llmake:

• Lead cross-functional teams of engineering, design, data, operations, and marketing, and set product strategy for the areas you take on: what we build, how we scale it, and why
• Write business cases for new initiatives and get leadership to back them
• Work with operations, retail, customer support, compliance, and finance to turn their needs into clear product requirements
• Run user research and usability studies, using AI to synthesize interviews, support tickets, and app reviews, then check its conclusions against the source
• Build working prototypes with Claude Code or a similar tool and test them with customers, drivers, and store teams
• Answer your own data questions by writing SQL against our data warehouse
• Design and read out experiments, track how features perform after launch, and recommend improvements
• Find places where AI can remove work or improve the experience for customers and operators
• Define what "good enough to ship" means before launch

Whatyou’veaccomplished:

• 5+ years of product management experience in at least two types of product, such as consumer apps, marketplaces, retail, or internal tools for operations-heavy teams, with a track record of shipping work that moved the business
• AI built into your weekly work, well beyond writing help: analysis, research synthesis, prototyping, and automation, with recent examples from your job or your own projects and what changed because of them
• Proficiency with Claude Code or a similar agentic tool (such as Cursor or Codex), and you've built at least one prototype, analysis, or internal tool that other people used
• Fluency in product analytics: you write SQL, build dashboards, and pull insights from large datasets, and you catch numbers that don't add up
• Hands‑on experience designing and interpreting A/B tests
• Sound judgment about AI's limits: you check its output before you act on it
• A solid technical background: you're comfortable reading code, working in a terminal, and talking through trade-offs with engineers
• Clear, persuasive writing and presenting: you write crisp docs and can align stakeholders with competing priorities
• Range: you ramp up quickly on unfamiliar problems by talking to the people who live with them and pulling the data yourself, and you're comfortable committing to a direction before everything is certain
• Bonus: experience shipping LLM-powered features, leading AI adoption on a team, or connecting AI tools to company data (for example, through MCP); a background in cannabis or another regulated industry, or in multi-location retail

Why Choose Vireo?

Life’s too short to work somewhere thatdoesn’tignite your passion. The cannabis industry is fast-paced, innovative, and full of opportunity—where science meets creativity, and wellness meets culture.

At Vireo Health,we’repioneering the future of cannabis with a teamthat’sas dynamic as the industry itself. Here,you’llfind a workplace that’s collaborative, inclusive, and driven by HEART and purpose—where your work has a real impact on people’s lives.

Whetheryou’recultivating the highest-quality plants, craftingcutting-edgeproducts, or shaping unforgettable customer experiences,you’llbe part of something bigger. Ifyou’relooking for a careerthat’sexciting, meaningful, and full of growth,let’sbuild the future of cannabis together.

Why Choose Vireo?

• A Growing Industry: Work at the leading tech company in the cannabis industry and help shape the future
• Responsibility and Impact: We're adding new markets nearly every month, and the scope of this role grows with Vireo.
• Making an Impact: We're committed to education, sustainability, and giving back to the communities we serve.

EEO Statement

Vireo Health, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.