Senior Growth Marketing Manager
Terros
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Benefits offered by this job
Job summary
Qualifications
- 5+ years of experience in growth marketing or related roles.
- Experience in SaaS, startup, or high-growth environments.
- Ability to work cross-functionally with various teams.
Responsibilities
- Own and scale Terros’ marketing efforts for customer acquisition.
- Drive inbound lead generation through multiple channels.
- Analyze campaign performance based on ROI and conversion rates.
Skills
Education
Tools
Job description
About Terros
Terros is a fast-growing AI‑first technology company helping organizations scale field sales operations through modern software, automation, AI, and performance‑driven tools. Our platform helps companies improve canvassing operations, lead generation, sales productivity, retention, and revenue growth.
We are building quickly, shipping fast, and investing heavily in AI‑driven innovation across every part of the business. As we continue scaling, we are bringing marketing fully in‑house to increase speed, improve alignment with product and customer needs, and build a world‑class growth engine internally. This is an opportunity to join early, take ownership, and help shape the future direction of the company.
We are looking for a highly driven, execution‑focused Senior Growth Marketing Manager to own and scale Terros’ marketing efforts across both customer acquisition and product engagement.
This is not a traditional corporate marketing role. We need someone who combines strong marketing fundamentals with a deep passion for AI, automation, and building intelligent systems. The ideal candidate is obsessed with learning and applying the latest AI technologies and understands how to leverage AI and agentic workflows to dramatically improve execution, creativity, efficiency, and scale.
You will serve as the central marketing operator across the organization — working closely with leadership, sales, product, engineering, customer success, and operations to drive measurable business growth.
This role requires someone who can think strategically while also executing quickly and independently. As a startup, wearing multiple hats is expected. Over time, this role is expected to grow into building and leading a larger internal marketing team, with strong long‑term leadership and CMO‑track potential for the right person.
This is an in‑person role based in Irvine, California.
- Build and execute Terros’ overall B2B growth marketing strategy
- Drive inbound lead generation across paid, organic, referral, outbound, and partnership channels
- Create and manage paid advertising campaigns across Google, LinkedIn, Meta, and other relevant platforms
- Develop and optimize email marketing campaigns and nurture sequences using Mailchimp
- Build and scale customer referral programs to increase customer‑driven lead acquisition
- Develop creative growth strategies and go‑to‑market campaigns
- Analyze campaign performance and optimize based on ROI, CAC, conversion rates, and pipeline impact
- Partner closely with sales leadership to improve pipeline generation and conversion
- Drive adoption of new and existing product features
- Build internal marketing campaigns promoting feature releases, updates, and monetization opportunities
- Manage in‑app campaigns and monetization initiatives through RevenueCat
- Improve in‑app purchase conversion and customer retention
- Create customer‑facing content including:
- One‑pagers
- Product announcements
- Feature launch materials
- Onboarding content
- Sales enablement collateral
- Educational and support materials
- Develop AI‑powered marketing workflows, automations, and internal agent systems
- Identify opportunities to leverage AI across marketing, customer communication, analytics, reporting, and operations
- Build scalable AI‑assisted systems that improve execution speed and operational efficiency
- Utilize AI tools and agentic workflows to accelerate:
- Content creation
- Campaign execution
- Customer segmentation
- Reporting and analysis
- Competitive research
- Internal communication
- Product marketing
- Continuously evaluate and implement emerging AI technologies and marketing tools
- Help shape how AI is integrated throughout Terros as an AI‑first company
- Plan and coordinate Terros presence at conventions, conferences, and trade shows
- Manage booth strategy, event collateral, lead capture, and follow‑up workflows
- Help strengthen and evolve Terros’ brand positioning within the market
- 5+ years of experience in growth marketing, product marketing, demand generation, or related marketing roles
- Bachelor’s degree in Marketing, Business, Communications, or related field preferred
- Experience working in SaaS, startup, technology, or high‑growth environments
- Strong understanding of B2B marketing strategy and execution
- Experience managing paid advertising campaigns and marketing funnels
- Excellent communication and collaboration skills
- Ability to work cross‑functionally with technical and non‑technical teams
- Strong writing and content creation abilities
- Strong organizational skills with high ownership and accountability
- Comfortable operating in fast‑moving startup environments with evolving priorities
- Deep interest in AI, automation, and emerging technologies
- Experience utilizing AI tools to improve productivity and execution
- Experience with Salesforce, Mailchimp, and RevenueCat
- Experience driving subscription monetization and retention initiatives
- Experience building AI automations, workflows, or agentic systems
- Familiarity with referral marketing and customer lifecycle campaigns
- Experience with trade show or event marketing
- Basic design, video editing, or creative production capabilities
- Experience managing freelancers or external creative resources
- Move quickly and take initiative without waiting for direction
- Think strategically while remaining highly execution‑focused
- Are obsessed with AI and continuously learning new technologies and workflows
- Understand how to use AI as a force multiplier — not a replacement for critical thinking and marketing expertise
- Enjoy building systems and solving operational problems
- Thrive in startup environments where speed and adaptability matter
- Communicate effectively across departments and personalities
- Want to help build and scale a category‑defining company
- Engineering
- Product Management
- Customer Success
- Sales
- Operations
- UI/UX Design
- Executive Leadership
- Competitive salary based on experience
- Stock options/equity compensation package
- Unlimited paid time off and 9 company holidays
- Career growth and leadership opportunities
- High‑impact role with significant ownership and visibility
- Opportunity to build the marketing function internally from the ground up
- Direct impact on company growth and product adoption
- Ability to shape marketing strategy, systems, and execution
- Work at the intersection of AI, SaaS, growth, and product marketing
- Fast‑moving startup environment with strong upward mobility
- Opportunity to help define how AI transforms modern marketing operations
- Clear path toward future marketing leadership and potential CMO growth trajectory
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