Senior Product Designer — Transit Operations, AI‑Driven

Via; New York (NY); On-site; USD 175,000 - 230,000; Full time

Benefits offered by this job

Health coverage

401(k) with company match

Parental leave (fully paid)

Job summary

Via is redesigning a complex, mission-critical dispatch and booking platform for public transit. You’ll lead end-to-end product design across on‑demand, paratransit, school bus, and fixed‑line services, embedding usability and accessibility at scale.

You’ll collaborate with product, analytics, and engineering, run research and usability tests, evolve the design system, and explore how AI changes the design process from research to production-ready code.

Qualifications

• 7+ years in digital product design, with a portfolio showing concept-to-launch leadership on complex products.
• Systems-thinking mindset for dense, data-rich, high-stakes workflows.
• A POV on how AI changes the design process and the curiosity to push it forward.
• Comfort prototyping beyond Figma and moving work toward production code.
• High bar for craft and strong Figma and prototyping skills; motion/interactions are a plus.

Responsibilities

• Lead the redesign of our dispatch and booking platform across all services (on-demand, paratransit, school bus, fixed-line).
• Make every workflow insights-first so data surfaces the right decision at the right moment.
• Design for diverse user groups including eligibility managers, call center agents, dispatchers, riders, caregivers, and students.
• Incorporate rider eligibility and disability aids to ensure dignified, accessible trips.
• Drive design-team collaboration with AI from research to rapid prototypes to production-ready code.
• Spend time with agencies and engineers, test ideas against real operations, and ship with the team.
• Run research and usability testing; partner with analysts to turn data into design decisions.
• Own details from concept to pixel-perfect execution; evolve the design system as we scale.

Skills

Product design leadership

Systems thinking

AI in design

Figma prototyping

Cross-functional

Communication

Empathy for users

Education

Degree in Design, HCI, or related field

Tools

Figma

Prototype tools

Job description

Via is redesigning a complex, mission-critical dispatch and booking platform for public transit. You’ll lead end-to-end product design across on‑demand, paratransit, school bus, and fixed‑line services, embedding usability and accessibility at scale.

You’ll collaborate with product, analytics, and engineering, run research and usability tests, evolve the design system, and explore how AI changes the design process from research to production-ready code.