Senior Product Designer, Growth

Webhosting; New York (NY); On-site; USD 170,000 - 260,000; Full time

Job summary

Vercel is seeking a Senior Design professional to define Growth Design and shape the complete self‑serve journey from signup to retention. You will work with Product Design, Growth Product, Engineering, and Data to move from observed problems to prototypes, shipped experiences, and measured results.

You’ll have access to leading LLMs and in‑house tools, with anchor days in SF, NY, London, or Berlin or fully remote if beyond commuting distance.

Responsibilities

• Own the self‑serve growth experience from signup through retention.
• Identify high‑impact opportunities via user research and product data.
• Co‑own Growth strategy, priorities, hypotheses, and success metrics.
• Build and test prototypes using the right tools for the question.
• Design and ship experiments and interpret results with focus on trust and accessibility.
• Turn successful experiments into durable product improvements and reusable patterns.

Skills

Growth design

User research

Cross-functional collaboration

Prototyping

Tools

Figma

v0

Cursor

Claude Code

Job description

Hybrid Full-time Senior Design

Job Description

About Vercel:

Vercel is the agentic infrastructure company. We free people and agents to ship what’s next.

For more than a decade, Vercel has shaped how the web is built. As the team behind Next.js, v0, and AI SDK, we create products that help builders move from idea to production with speed, security, and exceptional developer experience.

Now, software is entering a new era, and the next generation of products will not just be used by people. They will be built, extended, and operated by agents.

We are building the platform for that future, trusted by companies likeOpenAI, PayPal, Ramp, Supreme, and millions of developers worldwide. Whether you’re building our products, supporting our customers, growing our community, or shaping our story, you’ll help define what comes next.

About the Role:

You’ll help define Growth Design at Vercel and shape the complete self‑serve journey: signup, onboarding, first project and deployment, adoption, conversion, and retention. The work spans people, agents, and the handoffs between them.

You’ll report into Product Design and work closely with Growth Product, Engineering and Data. You’ll have the authority and support to move from an observed problem to a working prototype, shipped experience, and measured result.

Vercel gives you unlimited access to leading LLMs and in‑house tools that make product data easier to explore. If a tool limits the work, you can partner directly with its builders or improve it yourself.

This role does not come with a mature Growth Design playbook, stable briefs, or one bounded product surface. Priorities change as evidence arrives. Some experiments will not ship. Our data and tools allow us to validate hypotheses. You should enjoy finding the right problem, making something real, working through implementation, and staying accountable after launch.

If you’re based within a pre‑determined commuting distance of one of our offices (SF, NY, London, or Berlin), the role includes in‑office anchor days on Monday, Tuesday, and Friday. If you’re located beyond that distance, the role is fully remote.

What You Will Do:

• Own the self‑serve experience across onboarding, activation, adoption, monetization, and retention for people and agents.
• Find high‑impact opportunities through customer research, product data, and direct use of Vercel.
• Co‑ownership of Growth strategy, priorities, hypotheses, and success measures with Growth Product, Engineering, and Data.
• Build and test working prototypes using the right tools for the question, including Figma, v0, Cursor, and Claude Code.
• Design and ship experiments, stay involved through implementation, and interpret results without losing sight of trust, accessibility, or the broader funnel.
• Turn what works into durable product improvements, reusable patterns, and better internal tools. Share the learning so Design and Growth improve with every experiment.

Bonus If You:

The San Francisco, CA base pay range for this role is $172,000 – $258,000. Actual salary will be based on job‑related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location. The total compensation package may include benefits, equity‑based compensation, and eligibility for a company bonus or variable pay program depending on the role.

Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don’t necessarily check every box on the job description.