Senior Product Designer

Gaia Family Inc; New York (NY); Hybrid; USD 140,000 - 160,000; Full time

Benefits offered by this job

Equity grant

Healthcare

Fertility support

401k match

Job summary

Gaia Family Inc is seeking a Senior Product Designer in New York. You will take ownership of a core product area, reporting to the Lead Product Designer and collaborating with Product, Engineering, and the Member Growth team. Design at Gaia is a small function; you will define the problem, talk to members, shape the solution, and ship it.

Hybrid work: 3 days a week in the NYC office. You will own end-to-end design for your area, run research, and partner with engineers to ship iterative outcomes

Qualifications

• 5+ years of product design experience with solo/lead designer exposure.
• A portfolio showing problem framing, iterations, and outcomes.
• Ability to work autonomously and decide when to explore more.

Responsibilities

• Own end-to-end design for your product area, from problem definition to shipped outcomes.
• Run user research with members, prospects, and internal teams to inform product decisions.
• Collaborate daily with engineers, making design decisions during build.
• Design for a complex, high-stakes domain where clarity and trust are crucial.
• Contribute to and mature shared design foundations (patterns, components, standards).
• Bring evidence to product decisions using research, analytics, and judgement.

Skills

Figma

Design systems

User research

End-to-end product design

Cross-functional collaboration

Healthcare/fintech domain interest

Tools

Claude Design

Job description

Our Vision

Mission: A world where anyone who wants a family can try.

We're transforming fertility care from the ground up to make it more accessible. At Gaia, we believe that when it comes to starting a family, financial barriers shouldn't determine who gets to try. We're building the technology infrastructure that makes fertility treatments available to everyone, not just the fortunate few who can afford a $50k bill upfront.

The Challenge We’re Solving

Fertility affects 1 in 6 people, yet only 2% of babies are born via IVF. We're changing that by making fertility care 10x better, with 2x better outcomes, at half the cost.

Our founder experienced this firsthand - going through IVF and having a child because he could afford a $70k bill. Most people can't. We're here to change that reality.

The Role

As a Senior Product Designer at Gaia, you will take full ownership of one of our core product areas, reporting directly to the Lead Product Designer and working closely with Product, Engineering, and the Member Growth team.

Design at Gaia is a small function, so this is not a role where the problems arrive pre-defined. You will be the designer for your area: framing the problem, talking to members, shaping the solution, and shipping it. Your responsibilities will include:

• Owning end-to-end design for your product area, from problem definition through to shipped, measured outcomes

• Running research directly with members, prospects, and the internal teams who support them, and turning what you learn into product decisions

• Working alongside engineers day to day, making the small judgment calls during build rather than handing off a spec

• Designing for a domain that is medically complex, financially high-stakes, and emotionally heavy, where clarity and trust matter more than polish

• Contributing to and helping mature our shared design foundations (patterns, components, standards) as the design function grows

• Bringing evidence to product decisions, using research, analytics, and your own judgment, and pushing back when the evidence points elsewhere

What We’re Looking For

• 5+ years of product design experience, with meaningful time as the sole or lead designer on a product surface

• A portfolio that shows how you think, not just what you shipped: the problem you were handed, what you changed about it, and what happened after launch

• Comfort operating independently, and the judgment to know when to move and when to go find out more

• Strong craft in interaction and interface design, with fluency in Figma and modern design systems

• Experience working closely with engineers in a fast-shipping environment

• Genuine interest in healthcare, fintech, or other regulated, high-stakes domains, and the patience they demand

• Familiarity with AI design tools like Claude Design and a willingness to pick up new tools and ways of working

• Bonus: experience with complex service or operations tooling, or with products where the user is going through something difficult

Location: Hybrid, 3 days a week in NYC office

Salary & Benefits

Here at Gaia, our employees are the foundation of our success. We believe it's important that you are happy, healthy, and motivated.

As such, on top of a competitive market benchmarked salary, we offer benefits including healthcare, fertility support, 401k match, and other benefits. The salary bracket for this role is 140k - 160k , and comes with a material equity grant.